Center of the green

Breaking 90 Series | Better golf & Coaching

The flag is a mesmerizing target. It draws our focus and becomes the target, often when it shouldn’t. If you’re aiming to break 90, unless you’re greenside, ignore the flag and look for the center or largest part of the green - the place with the most room for error.


“You’ve just got a short 30-yard pitch. But ignore the flag. It is there to tempt you to the bunker. Aim for the very center of the green."

The 15 – 40-yard short pitch shot is the most common final shot into the green for most golfers.

“The common mistakes we see on this shot are backswings that are too long and a deceleration of the clubhead at impact, and attempts to scoop the ball.”


Get this technique right

Many of you have seen the pictures of open stance and ball position and get set up quite well. But the use of the wrists on the backswing and the downswing betrays a lack of confidence or poor understanding of the required technique for this shot. Let’s get you practicing the right technique. Contact us to get started.

Read more articles in Breaking 90 Series

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Let’s introduce you to the Titleist Pro V1 and Pro V1x.
A good place to start is our explanation...

Social or competitive, be ...

Even if golf is a social adventure with a group of friends, with the final score mattering less than...

Would you believe the dif ...

If you’re a regular golfer with a 15 – 24 handicap, then you could be 10 shots better with a good pl...

TaylorMade TP5 & TP5x gol ...

Tri-fast core and a dual-spin cover bringing you performance from everywhere, with your choice of fe...


Bubba on the Glide

Let Bubba Watson explain, in his terms, how the PING Glide 2.0 Wedge gives him more flexibility and ...

Better, more consistent b ...

Our view is that the PING i200 will deliver the precision better players want from iron striking, an...


The PING i200 video

Let PING introduce you to the reasons why both better and regular golfers should consider upgrading ...

Unbelievable distance con ...

PING revolutionized putter design 50 years ago. We think they’ve just done it again with the Sigma G...

PING Sigma G Revolution

Watch as PING describe how the Patented Face Technology in the Sigma G Putter family revolutionizes ...

Dustin Johnson becomes Wo ...

DJ dominated the Genesis Open at Riviera to win by 5 shots and topped the world golf rankings. Check...

“The ball stays on the fa ...

In an interview the designer behind PING equipment Marty Jertson, speaks about the new i200 irons wi...

The sharpest short game

How did PING increase spin rates by between 400 and 1,500 rpm with the PING Glide 2.0 Wedge? It is m...

The impact of golf ball t ...

You might not be trying to win a Major, but are you taking advantage of the improvements in golf bal...

It’s your golf game

The priorities of a Tour Professional and you are bound to be different. Yours are more important to...

Approach shot performance

A better statistic for most of us to measure than “greens in regulation” is our mid range approach s...

Controversial compression ...

If you’re interested in your choice of golf ball (and you should be) you’ll have heard a lot about n...

The impact of age on your ...

Titleist testing has revealed the impact of 75 rounds on your grooves. What does it mean to your gam...

Are you going longer and ...

The better manufacturers have now mastered creating cores that have a high energy transfer (for fast...

Keep your stats from 40 y ...

There’s a simple measure we can improve, with game management improvement, that directly impacts you...

An EPIC 59 and an EPIC Vi ...

He shot a 59 in January. Won the Valspar Championship last week. Adam Hadwin is having a more than E...

If you could Putt like a ...

If we told you that you would notice the difference immediately, would you want to test your roll

The advances in premium g ...

In a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 yea...

The most basic data about ...

Are you one of the large majority of golfers who’re unsure about exactly how far they hit each of th...

The bigger problem with G ...

A lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even ...

Do you have a method for ...

Make sure you’re lining up
with confidence.

As they attempt to regulate the Tour Professionals, those who rule over the game have introduced rul...

How far? How does she do ...

Have you checked the average driving distances the ladies on the LPGA Tour hit their tee shots? How ...

TaylorMade Spider Tour

We think that if you try out 10 – 15 mid length putts you’ll notice first the truer roll, and then t...

The big equipment ideas i ...

Whether it’s metalwoods or irons, the ability to make faces, crowns, walls or hosels thinner and li...

How does she hit it? Look ...

On the LPGA Tour the ladies, despite a more diminutive size, are hitting it from the tee past the 27...

Sergio Garcia - Masters C ...

Masters Champion — El Niño captures his 1st Major title with a full bag of 2017 equipment. #theMaste...

The big equipment ideas i ...

For a long while some discredited softer compression golf balls. The story was, “overpower the ball,...

Are you in a position to ...

Some of the ladies on the LPGA Tour hit the ball consistently past 270 yards, despite being shorter ...

The big equipment ideas i ...

When you watch the top Professionals’ Putting, it is really unbelievable to note just how much bette...

The sequence down deliver ...

If you watch the diminutive ladies from the LPGA Tour hitting it a mile, you’ll notice how their dow...

Best ball strikers, best ...

The Callaway Apex Pro irons offer the most exquisite forged feel, great tour looks, and some interes...

What loft does your putte ...

At the moment of impact, the putter needs to lift the ball out of the small depression it will be in...

A great reason you and yo ...

One of the richest benefits of golf can be found in what happens with your family down the years.

Good looks and everything ...

A radical design inside the club delivers everything, distance, launch, forgiveness, consistency; lo...

The forged iron for us al ...

The Callaway Apex irons combine a soft forging with the performance and playability most of our golf...

Better and more consisten ...

The Callaway Steelhead XR irons are a good match to anyone with regular, or even better ball strikin...

Great looking player’s ir ...

In a compact, player’s iron, the Callaway Steelhead XR Pro irons, also come with playability innovat...

It’s time for a Better Ap ...

Using technology to make it easier to hit better approach shots adds so much enjoyment to every roun...

What gets you up in the m ...

We love golf just as much as you do. What will you go through in order to be #FirstOnCourse?

Square down the target li ...

Is your putter your magic wand? Is it set up to allow you to square the face down the target line?

Another great reason your ...

Encourage your children to find time to disconnect from the pressure and more connected with friends...

Rory’s insane numbers

Rory McIlroy is always so ‘normal’ in videos, and just having great fun. Listen to some of the numbe...

The perfect setup for a l ...

You can have a better relationship with your putter.

Another great reason your ...

Have you ever noticed how much easier children can pick up new movement skills than adults?

Who has the "X" Factor

Should you play the Callaway Chrome Soft X Golf ball? What could it do for you, if you did?

There's A New #1

GBB Epic continues to surge as #1-selling driver at retail in 2017.

What does the public sa...

Perception and reality

Research by MyGolfSpy informs us that over half of all golfers have the wrong perception about their...

We’re helping because you ...

Three great reasons your children should learn to play golf. First, they learn it so easily and get ...

Aiming to do better

The next time you’re at the Range practicing your Iron striking we’d like you to work on your pre-sh...

Have you heard this phras ...

Too many amateur golfers actually strike the ball with a slightly descending blow.

XR OS Irons New Low Price

For the XR OS Irons, Callaway took their industry-leading Face Cup technology that’s helped make the...

ALEX NOREN VICTORY

Alex Noren wins at the BMW PGA Championship with a GBB Epic Sub Zero driver, a Chrome Soft golf ball...

Epic Irons Fitting Event

Callaway’s engineering team had the freedom to give these irons every performance advantage by using...

The year of the Doctor?

We wonder when the last time was, that an individual designer had such a profound impact on golfers ...

At last: the EPIC Irons

Watch a Callaway video that introduces the new EPIC irons. Two models: one for the regular golfer wi...

Making it easier to play ...

Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. B...

Putting the game into you ...

While you’re playing a full 18-holes, there is another game or two you should keep track of. One is ...

Are you giving yourself a ...

From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in y...

The 40-yard game

Whatever standard of golfer you are, try and find time to play 9 holes of 40-yard golf regularly.

Even more ‘firsts’ from t ...

You don’t get to be the #1 iron manufacturer in golf, without a commitment to innovation, design and...

The EPIC Hybid and the be ...

Materials matter most when they manage to make golf an easier game. The EPIC Hybrid makes a material...

Playing different short s ...

The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play...

Putting the ‘game’ into y ...

We watch so many regular, and even better golfers who live with a poorer score than they need to.

What makes the Titleist ...

A great video that will leave you excited about how the Titleist 917 Drivers can change you game. An...

You’re interested; we’re ...

We have some simple questions about your wedges.
If you can take a few minutes to answer them, t...

Putting the ‘game’ into y ...

If you’ve got short-game practice time with a friend or family member, then make it more fun with a ...

Finding Fairways Matters

With a perfectly set up Titleist 917D2 Driver, Jason Dufner won the recent Memorial Tournament. The ...

Callaway Fitting Event

Demo the new Steelhead XR Fairway Wood, Steelhead XR Irons, Epic Woods and Epic Irons. Contact us to...

Steelhead XR Fairway Wood ...

With the new Steelhead XR fairway wood, Callaway has improved that iconic shape, made the head more ...

Every golfer should play ...

Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the nex...

Hitting better shots make ...

What percentage of golfers playing in the next Saturday competition will have put in any real practi...

Golf can quite literally ...

Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.

The best use of your time ...

If you’ve got some time after work, which is going give the most enjoyment?

Reaching new levels of Fo ...

The PING G400 Driver delivers you the most forgiveness you have ever had on your tee-shots. It also ...

Something unique has come ...

How can a club face with more catapult still be legal. You have some unique innovation. Read our ass...

PING G400. Which model g ...

A custom fitting will always give you the most performance from a golf club. To allow even more pers...

The impact of lie angle o ...

A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accur...

There are two styles of P ...

Most advice seems to recommend using one of two practice methods, but when we watch golfers practici...

It’s been changing games

Never mind being the ball that changed the ball that changed whatever. This is a golf ball that’s ch...

13 Handicapper adds 29 ya ...

A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, aft...

The proven impact of Rand ...

The experts believe that this approach to practice keeps the brain much more engaged on the shot tha...

Get someone started

There’s no question that for a beginner, golf can be an intimidating game, especially 400 yards out ...

Shaft facts for all golfe ...

Swinging faster is just one of the factors in hitting a golf ball further.

Reaching new levels of Fo ...

The PING G400 Driver delivers you the most forgiveness you have ever had on your tee-shots. It also ...

Adding EPIC to Callaway’s ...

All but the best ball strikers ought to have a close look at the design improvements, and their ben...

Challenge us. Challenge y ...

The TaylorMade M family of Drivers will help us set you up to get the best performance out of your g...

Shaft facts for all golfe ...

With a #7 Iron the right shaft can add up to 15 yards of carry distance.

Younger, easier, for life

If you’ve got children, or you’re lucky enough to have grand-children, and you haven’t done so alre...

Help save rhino and WIN a ...

The world’s wild rhino population is in grave danger of becoming extinct within the next 5-10 years....

The beauty of adjustabili ...

With the TaylorMade M1 Driver, the ability to control ball flight breaks new ground.

Will the PING G400 Driver ...

The PING G400 Driver comes in three options. Standard, SFT (to remove right side misses), and LFT (f...

Making it easier to hit y ...

Callaway Golf’s materials and manufacturing advances have reduced the weight required to create the ...

Rescue and recover a golf ...

We need your help. Most of you will know an ex-golfer. Someone who fell out of love with the game.

In search of forgiveness

The TaylorMade M2 Driver has a sunken, geocoustic sole design.

We bet you’ll notice it a ...

The face flex our golfers will notice from the first impact.
Two technologies combine to give th...

Next Generation 360° Face ...

Callaway Epic Irons feature an ultra-thin, ultra-fast face with an improved 360° Face Cup architectu...

Shaft facts for all golfe ...

So many less experienced or less capable golfers think they aren’t good enough to be fit. That is so...

Bring a golfer back to th ...

A lot of people who played the game of golf through their teens and early twenties, stopped playing ...

Whatever shot shape you n ...

If we’re in an assessment with one of our golfers, and they describe their regular miss as “right of...

Making ball striking easi ...

The combination of a COR-Eye face and a Toprail undercut cavity; unique features in these irons; cre...

Does Callaway’s ‘Energy-L ...

Jailbreak’ technology in the Driver stiffens the body, creating a higher level of energy transfer ac...

Insane. Maybe ‘M’ is for ...

If you missed it, then you’ve missed the Tee shot of the century. Even the commentators were floored...

There’s an Iron revolutio ...

Whatever distance you can hit a #7 Iron, think again.

Parenting requires commit ...

Discover how golf is the greatest family pastime there is.

How did an inch become a ...

A #7 Iron is between 1 and 1½“ shorter than a #5 Iron

How many Golfers do we lo ...

Do you know how many steps you take in a round of golf?

If my #7 Iron now goes as ...

Your new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.

If someone gave up becaus ...

The latest equipment and / or some coaching takes the right side out of play.

The soft landing we all w ...

The revolution in Iron design is much more than a ‘faster face’.

There is always time for ...

If they’re finding time for the gym, running or cycling before or after work, then they can find tim...

Making the right decision ...

HOW FAR DO YOU really hit your #5 Iron?

What a way to stay fit

If you’re measuring ‘steps’, get out and play golf more often. You’ll blow your target away.

Play any shot imaginable

The Titleist 718 MB Irons are for the purist, better ball strikers, who want to shape shots.

Titleist 718 CB Precision ...

For better ball strikers looking for control over shot shape and trajectory, these are refined, clas...

If you want more consiste ...

The regular golfer will enjoy the higher and longer ball flight. The scorecard will appreciate the c...

A competitive advantage ...

The Titleist 718 AP2 Irons have been designed for better ball strikers, who can see the advantage in...

Who doesn’t want higher ...

The best players today want to be able to use technology to their advantage. The Titleist 718 AP3’s ...

Exposing the challenges a ...

If you’ve bought the latest technology but you’ve still got a problem with inconsistency, then here’...

Great social experiences ...

Play more golf. Make more friends. Take part in more social events.

Avoid the frustration of ...

From a great lie in the Fairway, make sure you’re not going to allow poor contact to leave you madde...

Save your children from t ...

The consequences to non-mental health through adolescence is catastrophic. Get children - every chi...

Improving your Consistenc ...

Improvements will translate into not just a better score,
but the added pleasure of more shots h...

Play golf for the Family

It’s your children to enjoy now, it’s a shared retirement you’ll appreciate later.

Recovery and Opportunity

There are three checks you should think about if you want to have a Fairway Wood that offers you the...

Callaway GBB Epic voted # ...

Both Golfwrx and MyGolfSpy have voted the Callaway GBB Epic the #1 Fairway Wood. It’s also the #1 se...

Odyssey Microhinge insert ...

Some really clever technology in the Odyssey O-Works to improve your Putting performance.

#1 for Number 1

What is so special that it makes Callaway Golf Irons the #1 iron in golf. A short video from the Dr.

Let’s start the ball roll ...

If you want to drop more Putts, then a good roll is essential. Odyssey, and O-Works, are all about s...

Chrome Soft & Chrome Soft ...

The Ball that Changed the Ball now $31.99 for a dozen, limited time offer (expires 12/31/17)!

Free Chrome Soft Personal ...

Free Chrome Soft and Chrome Soft X Personalization is back, just in time for the holidays! Offered n...

XR Woods Price Reduction

Forgiveness meets fast at an all new low price! XR16 and XR16 Pro Drivers are now available at $249....

Hitting better Fairway Wo ...

Too many golfers set up with their Fairway Wood, unaware of the low point of their swing.

Steelhead XR & XR Pro Iro ...

Steelhead XR & XR Pro Irons are now $100 off! Get fit for the #1 Irons in Golf and save.

Demo The Leader In Forged ...

Apex sets the standard for distance, feel and control.

Apex Irons are precision engineered ...

Introducing the Epic Star ...

Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premi...

APEX MB

A true muscleback is only suited for the best of the best players, which is why they are so prevalen...

X Forged Now Available

The new X Forged Irons by Callaway are engineered with a tremendous combination of performance, cont...

Insta Golf Tips

Joe Compitello has been regarded as one of the best young golf instructors in the country. Joe provi...

Maverick McNealy Signs wi ...

Callaway announced it has signed Maverick McNealy, following a recent U.S. Walker Cup team victory. ...

X Forged & Apex MB Irons

Behold the grace and beauty of Callaway’s new X Forged and Apex MB irons. Let’s take a deeper dive.

#1 Reason for not getting ...

Who finds it hardest to get a fairway shot on a high trajectory straight at the target?

Making it easier for you

There are over 900 ways we can help you hit better golf shots more easily and more often.

P·770 and better ball str ...

TaylorMade P·770 Irons are forged beauties that we think we bring material improvements in ball stri...

Extra distance from a for ...

TaylorMade P·790 Irons are forged, and medium to compact in appearance, packing so much performance ...

The big three and more

Ask the best golfers what they want in an Iron: Great Feel and Turf interaction, and control. Callaw...

Beauty in your Approach

The best ball strikers want control over ball flight along with great feel and feedback. The Callawa...

Hitting better Fairway Wo ...

On the range, practise a slower, wider and more even tempo swing.

Over 700 options make it ...

Adding up all the design and configuration options, there are going to be hundreds of setups that ma...

Branden Grace Wins Nedban ...

What a year it has been for Branden Grace. Shooting the lowest score in a Major to winning Africa's ...

Introducing your best yea ...

If you’d like to recover distance, or your swing speed has never been quick, and you’d like extra ya...

Are you looking to recove ...

Bringing you the best of EPIC, and adding the STAR benefits of swing speed. And speed really matters...

Adding speed; easier to c ...

Added speed with more control. Does the Callaway EPIC Star iron improve your approach?

Ever tried running in sho ...

How many shorter shots does a less skilled or experienced golfer play?

Callaway options from the ...

Get the right fit for your golf swing, get the right technology to give you the quickest lift in per...

Far away from the Fairway ...

Get the right fit for your golf swing, get the right technology to give you the quickest lift in per...

Which shot shape is yours

Titleist Fairway Woods offer real choice in which performance characteristics will have the biggest ...

Three options in a PING F ...

The PING G400 Fairway is more than a single model. There are three options offering three alternativ...

Learn how to miss

Three feet downhill across a slope is not the same as three feet straight uphill.

Distance control

The quickest way to reduce, even remove 3-putts from your scorecard, is to improve your distance con...

Gift of the Century

It’s time to make the game easier. Not just now, but for the rest of your life.

Improve your Golf, Change ...

There’s a set of muscles that, if exercised correctly, will not only improve your golf swing, they’l...

Your components of more d ...

Looking for a 260 yard+ tee shot with an average swing speed?

Better distance control a ...

The Odyssey O-Works #7 Putter allows you to increase the MOI by changing perimeter weighting. As muc...

Gift of the Century

This is a simple, solid, very repeatable golf swing that makes it so much easier to hit better golf ...

Glutes and Stability

Tiger Woods once blamed a poor round on a failure “to activate the glutes”.

Your components of more d ...

Lift will play a significant part in getting your next flight off the ground.

Odyssey technologies to i ...

Better distance control and improved consistency will reduce, and even remove, 3-Putts.

How good could your Putti ...

There are a number of ways we can improve your performance on the Putting green. How about helping y...

Reducing 3-Putts with Ody ...

Looking to reduce your 3-Putts, look for Putters with larger hitting zones, more forgiveness, and a ...

Odyssey O-Works V-Line Fa ...

The visual cues on the Odyssey O-Works V-Line Fang CH Putter mean you’re in no doubt about the sweet...

Gift of the Century

If you’d like to be able to come to the golf course, even if you haven’t played for a while, and kno...

Keeping your lower body s ...

Your Hamstrings consist of three muscles that do an awful lot to manage the operation of your lower ...

Your components of more d ...

There are many variables that impact on the backspin created at impact. Understanding some simple ph...

Wise words on a comeback

Somebody, hitting it longer than ever, despite advancing years, felt that their best years could yet...

The right approach

If you’re a good, better, or even top-class ball striker, there are different technology solutions f...

One grind or many?

Give your short-game the best chance of success. Think about your shot requirements at the different...

Improve your Putter strok ...

The Odyssey Tank Putters put your larger muscles in control of your putting stroke. Your consistency...

Gift of the Century

If we can get you here, then you’ll hit more fairways, you’ll be able to attack greens with short an...

Rotation and Stability

The golf swing has a lot of moving parts. Stability, as you rotate, is very important if you’re look...

Your components of more d ...

How hard it is to find the short stuff from the tee box?

Voted #1 & #2, what’s you ...

Another accolade for the #1 selling Driver in the US this year. Many of our golfers would have added...

Our technology of the yea ...

Any technology that helps our golfers get off the tee more accurately, with more distance, more ofte...

An Epic Opportunity

We’re offering a better golf game from a range of equipment that has created new levels of forgivene...

The Callaway EPIC in 60 s ...

Callaway's resident expert Dr. Alan Hocknell, SVP of R&D, gives a brief and easy-to-understand look ...

The highest level of perf ...

To develop Epic irons, we pushed ourselves in a way that they could elevate performance to the highe...

Callaway Talks – The Epic ...

Callaway Sr. VP of R&D, Dr. Alan Hocknell, explains how the new Epic Star family delivers Epic perfo...

We’re offering a prize OU ...

It’s just an Iron, from a set. This one’s a #7 Iron. You’re about to use it for your 2nd shot after ...

How good are you? Keep a ...

Over the next 3 or 4 weeks keep a separate scorecard. It only comes into play when you have an appro...

A new spin on a short sto ...

The new Callaway Mack Daddy 4 Wedges have 84 contacts. That’s a lot more than 16.

How much spin can you cre ...

This is a revolution in short game spin. How much more spin could you create on a shorter shot?

The new Callaway MD4 Wedg ...

If you’re looking for a technology to change your short game, to increase your competitive edge, the...

The groove-in-groove revo ...

Roger Cleveland explains how he designed 84 contact points into a Wedge. That’s way beyond the norma...

The MD4 Wedge introduced ...

Roger Cleveland takes you through the new design features in the Callaway Mack Daddy 4 Wedges.

6 reasons to like the new ...

Callaway takes you through the 6 reasons you should come and talk to us about the new Mack Daddy 4 W...

Over 150 numbers that cou ...

If you want to hit better Iron shots, then remember accuracy starts with the right combination of li...

Your perfect match

Just how difficult is it to find the right combination of shaft length, lie angle, shaft type, and s...

Two Steps to Success

If you want to experience the fulfilment of more approach shots hitting their targets, then there ar...

Get golf fit Flexibility ...

This year we want you ready to play better golf.
And the most important thing you can do to imp...

Get Golf Fit Improving ro ...

Many golfers struggle to make good and consistent contact because they’re restricted or use their a...

Get Golf Fit: Rotation an ...

One of the advantages of youth is the ability to ‘separate’ the upper body and the hips.

We’re offering a prize OU ...

Everyone has at least one hole that spoils the card or round too often.
If it’s a long Par 4, f...

We’re offering a prize OU ...

You’re playing an approach shot into the green. You’ve got a target. You’re telling yourself it’s la...

Operation 36: A shot to M ...

If your handicap is 15 or above, then review your performance and technique on this shot.

WIN a coaching program or ...

We’d like your thoughts on your short-game. Just five simple questions. Nothing complicated, technic...

An Investment Guide

If you’re going to invest in new golf equipment, then please follow our guide.

Get Golf Fit: Extention

Improving range of motion helps you make not just a better swing, but to recapture lost yards and co...

We’re offering a prize OU ...

Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very si...

Pitch and Putt was always ...

Some golfers will describe other courses as a ‘Pitch and Putt’. I’m not sure how they mean it, but w...

No-one will give you more ...

Sensational technology in two great Drivers. Choosing the right one, and then setting it up with the...

Buying a new driver. Lea ...

With all the new and exciting releases of golf equipment, it’s likely that many of you will be looki...

Nanotechnology in Callaw ...

Great value, great technology, great results for the regular golfer looking for a powerful combinati...

Feel and speed without co ...

For a good ball striker, the Callaway Rogue Pro Irons have a super fast face and exquisite feel and...

A total distance package

Every inch of the club face was designed to add extra yards to the Callaway Rogue X irons. How do yo...

Marrying jailbreak and fo ...

Callaway has taken jailbreak technology further, you’ll go further, in the latest selection of Rogue...

How could you go further ...

Dr Hocknell, the rock star of equipment designers, explains how Callaway Rogue Drivers include more ...

Going Rogue on Callaway T ...

Watching a product release on Callaway Talks is always great fun. It’s the serious business of bette...

Is poor setup the #1 caus ...

One of the biggest differences between Tour Professionals and regular golfers is the amount of atten...

If you haven’t yet gone E ...

Callaway, the number 1 Iron brand in golf, have a full range of models to complement the Rogue famil...

The TaylorMade M3 and M4 ...

This is a new release of TaylorMade Irons that we think is going to interest every golfer.

The PING Partnership and ...

Technology delivering results partnered with a commitment to matching the equipment to your golf swi...

More than changing the ba ...

Dr Hocknell takes you through just how different the new Callaway Golf Chrome Soft and Chrome Soft X...

Callaway Talks: A new Ch ...

Harry Arnett from Callaway Golf with a fun introduction to the serious business of the ball that may...

Rogue has arrived

They haven’t finished “breaking out”; we’ve only just gotten started to improve your tee shot perfor...

A new golf ball material

We now have available a new golf ball that literally contains an industry first. Graphene in a golf ...

The Rogue Irons are here

We have the new Rogue Irons available for you to check out. How much of an improvement could we make...

The secret sauce that add ...

Until now, the challenge presented by Irons with thinner faces in hollow heads has been the compromi...

Straighter, very straight ...

TaylorMade M4 Irons have four technologies that focus on ball speed, higher launch, and greater stab...

PING G400: Face the futu ...

Face technology that adds distance, but with a much higher profile, that ends with a steeper, softer...

Jack Nicklaus famously sa ...

Last week we asked you why you thought most regular golfers paid so much less attention to their set...

The regular Golfer's comp ...

Are you a regular golfer looking for more consistency in your ball striking on approach shots?

Introducing Callaway Rogu ...

We think there’s a number of innovations in the Callaway Rogue Fairways that will improve our golfer...

Knocking spin off Callawa ...

If you’re a better Fairway Wood player, generating good and fast ball speed, then you may need to re...

Introducing Callaway Rogu ...

Some key technologies and a range of options allows us to integrate the Rogue Hybrids into your set....

Introducing Callaway Rogu ...

These are part of the most complete distance package we can offer our golfers.

Faster than anyone else! ...

If you didn’t believe us, then listen to a very interesting interview with Callaway’s Dr Alan Hockne...

Four technologies One Fai ...

The Rogue Fairway Wood is as big a leap as the we’ve seen in this category for a long, long time. Ho...

Phil Mickelson and differ ...

Clear direction, and very clear visual demonstrations from Phil Mickelson that’ll have you off to th...

And the problem is?

So what problem does straight distance in the TaylorMade M3 & M4 Drivers solve for you?

Introducing a gamechanger ...

Learn about TaylorMade’s Twist Face Technology through the eyes of a Tour Professional.

What makes the M3 special ...

Twist Face Technology is in the M3 & M4 Drivers, so what does the M3 have that could be useful to yo...

Are you power mad?

The TaylorMade M4 doesn’t start and end with the Twist Face Technology. It is packed with design and...

The M4 D-Type designed to ...

Many of our golfers will benefit not just from the Twist Face Innovation in the TaylorMade M-series ...

Can we MAX out your perfo ...

For most of us who want to find the fairway with better distance, more often, then the PING G400 Max...

Making good Golf shots ea ...

What if I told you that in many cases, fat or thin contact, or a swing-path-club-face-relationship c...

The total distance packag ...

How do you allow the golfer to hit an Iron with longer shafts and stronger lofts, with consistency, ...

The PING partnership, and ...

PING believes they’re designing golf clubs for the regular golfer whether they’re avidly committed t...

However good you are, the ...

The new TaylorMade M3 Irons might not be compact enough for the purist, but I challenge any of you t...

Better ball strikers want ...

Better ball strikers want a pure look and feel in their Irons.

The performance you need

This is the first in a series of articles that highlight characteristics you should look for from yo...

Don’t compromise

One manufacturer told you that everything wasn’t available. But that’s not true anymore.

The big difference. Now y ...

We’ve simplified the analysis of this golf ball into the big differences we think the unique use of ...

Truly unique technology

The second in a series looking at what should be important to you in your golf ball.

The graphene difference

The impact of Graphene on the Callaway Chrome Soft and Chrome Soft X explained in a video ‘white pap...

Square the Putter face w ...

Puting a new spin on your Putting to help you roll with the good times on the green.

We want to see setup self ...

The experts continually tell us that without a good setup it’s almost impossible to hit a good golf ...

Does technology make an i ...

The Rogue Irons from Callaway are actually the evolution of technology that has been committed to ma...

PING technology for good ...

Good ball strikers will hit down, more cleanly than most, and through the golf ball with their Irons...

Quite a line-up from Tayl ...

The addition of the M3 and M4 Irons to the total TaylorMade Iron range, results in a complete and hu...

Beauty on the inside is t ...

The Titleist AP3 looks like a “player’s club”. However, if you’re a good ball striker who would like...

We’re offering a prize OU ...

It’s just an Iron, from a set. This one’s a #7 Iron.

Your components of more d ...

Looking for a 260 metre+ tee shot with an average swing speed?
Launching it higher will help. Ju...

How good are you? Keep a ...

Over the next 3 or 4 weeks keep a separate scorecard. It only comes into play when you have an appro...

We’re hosting
a FACE-OFF

Book 15 minutes with us and we'll have a 'face-off'. Bring your driver. Only, you’re going Rogue.

Wie Jailbreaks through

Jailbreak technology in the Callaway Rogue range aided Michelle Wie in claiming her first win in nea...

Jailbreaking results, lit ...

A near 5 year winless streak for Phil ended with the help of Jailbreaking technology. Going Rogue ca...

We’re offering a prize OU ...

Everyone has at least one hole that spoils the card or round too often.

The Parent’s role

The relationship with the game, depending on your child’s age, should influence your thinking.

Operation 36: A shot to M ...

If your handicap is 15 or above, then review your performance and technique on this shot.

Your components of more d ...

Lift will play a significant part in getting your next flight off the ground. Back spin generates li...

So many distance innovati ...

Slow or slowing swing speed? Struggling with consistency and / or trajectory? The PING GMax Irons ha...

Your components of more d ...

There are many variables that impact on the backspin created at impact. Understanding some simple ph...

We’re offering a prize OU ...

You’re playing an approach shot into the green. You’ve got a target.

Most children are not Tig ...

When we’re working with children and juniors, we’re not trying to find the one exceptional golfer. W...

WIN a coaching program or ...

We’d like your thoughts on your short-game. Just five simple questions. Nothing complicated, technic...

Center your ball strike

Callaway Iron face technology improves your shot making consistency. So does learning to create cent...

Master the Fairway

Epic and Rogue Fairways are so much easier to use. Make them easier still by practicing this simple ...

Fitting Survey 4: We’re o ...

Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very si...

FUNdamentals

We’re teaching children FUNdamentals. Yes, they’re learning how to hit the ball, play the game, even...

Pitch and Putt was always ...

Some golfers will describe other courses as a ‘Pitch and Putt’. I’m not sure how they mean it, but w...

Your components of more d ...

You probably know how hard it is to find the short stuff from the tee box. It’s fine margins at impa...

Where would improvement d ...

Which area of your golf game, if improved, would create the biggest increase in enjoyment out on the...

Your child, golf, and som ...

We want to get under 13 juniors to experience and sample golf. It’s great for their movement and bal...

Have you checked your str ...

Understanding your strike pattern should influence your next step.

Your child, golf, and som ...

We want to get under 13 juniors to experience and sample golf. It’s great for their movement and bal...

We’ll increase your spin

Your short game control requires you to be able to create high levels of greenside spin. Let’s see h...

Superhot, super long

A softer feel, but measurably longer than other golf balls. If that will improve your experience,

Your experience? Which C ...

For any experience you want from a golf ball, we have an option from Callaway. Read our advice on ea...

Losing before you start?

The quickest way to lower a score is to improve your short game and putting but, for many golfers, t...

The critical role of the ...

We want golf to be a fun, enjoyable experience for your child. We need your help in that objective. ...

Accuracy from the fairway ...

Did you know a Tour Professional is more accurate from 175 metres in the fairway than from 100 metre...

The total distance packag ...

Callaway Rogue X Irons are designed to be longer and more consistent in every way.

The loft implications?

The Callaway Rogue X Irons have stronger than ever lofts. Is that good or bad for your golf game?

A measure of your approac ...

How good is your ball striking? How does that translate into your performance on approach shots?

Most children are not Tig ...

When we’re working with children and juniors, we’re not trying to find the one exceptional golfer. W...

Next generation Jailbreak ...

Callaway Rogue Drivers have 3 technologies that drive you further more often.

Week 3: April: Metalwood ...

Face technology improvements have made the Fairway Wood much easier to use.

Why the PING G700 matters ...

Would a higher, easier, and definitely longer, ball flight improve your golf experience?

Introducing the PING G700 ...

Watch this short description of the new PING G700 Irons. This is an interesting evolution of Metalwo...

Improve your speed contro ...

The amateur golfer loses more shots on a green from poor control of distance. That’s especially the ...

Improvements in a mallet ...

If you rotate the Putter through the stroke, then you need some toe-hang. But you also want aim, rol...

The new roll with Odyssey

Better roll means a Putt is more likely to stay on line. Odyssey have found a way to improve roll at...

What is your level of con ...

Which level are you at? If you want to shoot lower scores, then improving your level is the easiest ...

FUNdamentals

We’re teaching children FUNdamentals. Yes, they’re learning how to hit the ball, play the game, even...

Irons of the Year 2018?

Whatever your ball striking skill there are three Rogue technologies that deliver more performance a...

What makes Rogue better? ...

Which golfer are you? Decide which benefit is most important to you, and then watch the video.

Where would improvement d ...

Which area of your golf game, if improved, would create the biggest increase in enjoyment out on the...

10,000 hours

You haven’t got 10,000 hours to practise, so how do you make the most of the time you do have?

So which came first?

The old question of which came first is more complicated with a custom fitting and swing improvement...

What if we could improve ...

5 ways the new Odyssey EXO Putters gives you that opportunity.

Losing before you start?

The quickest way to lower a score is to improve your short game and putting but, for many golfers, t...

Bring the course to pract ...

You don’t hit 50 consecutive #7 irons on the course. So why practise that?

Who sees the biggest win?

Every golfer, no matter the experience level, sees the benefit after a custom fitting. Data on the r...

What do they have in comm ...

So far, 103 tournaments have been won by someone playing Odyssey on the greens. That’s a lot, an awf...

A measure of your approac ...

How good is your ball striking? How does that translate into your performance on approach shots?

Learn about the ball’s be ...

Practice is a time to improve your knowledge of how the golf ball flies, carries and lands.

Is it beginner’s luck?

Why would we make the game of golf more difficult? Why would you make it more challenging to improve...

The Chrome Soft ROGUE Tri ...

Over 4,000 golfers tested the Callaway Chrome Soft golf ball. Five yards on every tee shot is a big ...

Testing the total Distanc ...

So the Callaway Rogue X is the complete distance package. Let’s see how it did in a LONG-DRIVE compe...

What is your level of con ...

Which level are you at? If you want to shoot lower scores, then improving your level is the easiest ...

The quickest route to imp ...

Assessment. Easy wins. Practice drills. Practice with purpose. Better golf.

Topline success

For some success is measured in 25 yards. For some it’s measured in just a few feet.

Why Wouldn't you have an ...

Increase the number of good shots you hit quite easily if you looked for the easy, big wins open to ...

How can we add your clubh ...

Your distance potential is determined to large extent by your clubhead speed and we want to make sur...

Getting home in two

Thousands of golfers took the “Get Home In Two” Challenge.

Where are you naked?

What Par-3 distance leaves you looking at your bag thinking, “I don’t have a solution”? What happene...

Enjoy the experience

Outside of competition, the focus on golf should be enjoying the friendships and the playing experie...

A waste is a waste

Every golf ball has different characteristics so, even if you’re shopping for the lower priced golf ...

Four friends wanted

If you’re shooting low 90’s / high 80’s, then it’s time to get below 85 most times, and even threate...

Exploiting vulnerability

It’s time to respond to course designers who think they can exploit your vulnerability.

Have you really made a ch ...

When we chat to golfers, they often tell us they’ve selected the golf ball that gives them the most ...

Strength not required

Golf is a game of technique and timing. We’re looking for ladies who want to have a game that gets t...

Enjoy the experience

We don’t play holes as long as these golfers do. So don’t try and copy them. Play formats that make ...

You must feel confident

Don’t carry club designs that you don’t have confidence in.

Swing and Performance

If you want a golf swing that has you looking good and threatening 80, then

Is that golf?

Of course it is. There are so many different formats. Some may make the experience much more enjoyab...

The Jailbreak Effect

Callaway have supercharged the revolutionary ball speed technology that made EPIC the #1 Driver in 2...

Book a Gap Assessment no ...

Why not have us create a detailed assessment of your top-of -the-bag distances and consistency. You’...

Book your Spin Performanc ...

We’re holding a ‘Spin Performance’ event. We’ll measure your greenside spin, then we’ll see how much...

Have you got time?

If you’ve spent many years playing recreational, social golf, shooting low 90’s, then how good could...

Play WITH not against

You don’t have to play “down” to your children’s level (or up to them in some cases). Play a format ...

Four friends wanted

If you’re shooting low 90’s / high 80’s, then it’s time to get below 85 most times, and even threate...

Enjoy the experience

Outside of competition, the focus on golf should be enjoying the friendships and the playing experie...

Strength not required

Golf is a game of technique and timing. We’re looking for ladies who want to have a game that gets t...

Enjoy the experience

We don’t play holes as long as these golfers do. So don’t try and copy them. Play formats that make ...

Your Partner for Life

If there’s a club in your bag that should be fit to you, it’s your Putter. The match needs to be per...

Choosing on ‘looks’ is no ...

When we’re finding you your Putter partner for life, we know that looks matter.

Is that golf?

Of course it is. There are so many different formats. Some may make the experience much more enjoyab...

Your personal cover

Bid to get a one of kind head cover and contribute to a great cause (our servicemen and vets).

The Red Ball improves ali ...

In this video, you’ll see how the Odyssey Red Ball Putter’s unique visual aid sets you up to hit you...

Odyssey Red Ball - Gain a ...

Shooting the lights out requires a great putting round. And that requires something very simple.

The Odyssey Red Ball Adva ...

We’ve never seen a Putter with more setup and alignment assistance for the golfer. To view our opini...

Gain an unfair advantage

Hank Haney explains how a very simple design addition can give the regular golfer a Tour Pro’s setup...

The Odyssey Red Ball adva ...

Watch as Hank Haney explains why setting up using the Odyssey Red Ball helps you make more putts.

Your Putter partner and L ...

Two golfers with exactly the same dimensions and setup, could require a different length Putter depe...

Weight matters

Your Putter is a precision tool that you need to use to exercise control over the ball direction and...

Grinding out lower scores ...

Do different Grinds on your wedges make a difference?

Short hole drama?

Par 3’s are the great equalizer. We can all put a low score on our card. Then why the drama?

Which is the distance tha ...

We now have so much data on yardages available to us. Why aren’t scores getting better?

Different Grinds, differe ...

Do you know that Grind design is very important if you want to make greenside shots easier?

The Par 3 seduction

The designers of Par 3’s know how to seduce you into a big score.

Why are they so nasty?

Some Par 3’s you face are downright evil. They offer any golfer, whatever their skill level, the opp...

You’re 1 in a thousand

Actually you’re one in several thousand. And it should matter to you.

How does it benefit you?

Is technology innovation, and its impact on your game, all hype?
The first of several Callaway e...

“We have lift off”

Rocket science and approach shots. They both need faster, higher, longer. The Callaway launch pad!

Use your ‘bounce’

You might know about bounce, but can you use it?

Now, you can be faster

From the tee box, speed matters. With leading manufacturing, you can make speed an absolute priority...

Introducing TS

TS is Titleist Speed. The total redesign of a driver to deliver speed that matters to you.

Titleist speed from the f ...

The new Titleist TS Fairway metals will be game-changers for many of our golfers.

Hit closer chip and pitch ...

Making time for bounce could save you a lot of hours.

Eliminate those silly mis ...

Learning how to use your bounce will make you much more consistent, and eliminate fat shots.

Splash out the sand

Bunkers don’t have to be thought of as a ‘hazard’.

The first question to ask ...

If you want to improve your score or lower your handicap, then start by benchmarking some key areas ...

Beware generalisation

When you read magazines they have to make assumptions about who you are. We don’t. We’re interested...

Longer and straighter can ...

Of your personal launch DNA requires us to reduce your spin rate, then there’s a good chance that al...

Battle of the best

Two Callaway Golf Balls that are real category leaders. Which is best for you?

Premium vs. 2-pce

Should you play premium or take advantage of incredible 2-pce golf ball technology? Here’s an indepe...

The second benchmark

Most golfers have a part of their game that drags their handicap down (or up actually).

Your scoring iron

How does a cavity back create a blade-like feel? How does it create forgiveness in a compact head?

Not just another “players ...

The PING i500 Iron, a sleek blade-like design, has caused a real stir. We were shocked by the differ...

Filling your gap with eas ...

The GAPR LOW, MID and HIGH are a great example of how technology is making the game easier for us.

Carry reduces danger

Sometimes changing your trajectory reduces the danger from the tee.

Move that limit

There is a very revealing point at which golfers hit a limit.

The value of your DNA

Fit your driver for your launch DNA and not only will you get more performance, it will be your frie...

Change the challenge

For many, many golfers, enjoyment trumps handicap. So check this final benchmark.

We want to inspire you

Don’t measure your experience by performance vs. handicap. Measure it by the number of great shots y...

Impact location might be ...

Where on the face of your driver, do you strike the ball? Could the “vertical gear effect” be costin...

Do you want extra spin?

If you want to hit lower trajectory, high spinning wedge shots, then get some basics right first.

Social vs Competition

We’re interested in where you rank on a scale from 1 (where golf is a recreational and social past-t...

The “Vertical Gear Effect ...

Where on the face of your driver, can you unlock the “vertical gear effect” for longer distance?

Are your lie angles corre ...

Over 60% of golfers waste great swings. They have lie angles that are incorrectly sending a great sw...

What motivates you?

You’re driving to the club to play golf. What most inspires you about your golf today?

Higher isn’t better

Faced with a 50m shot too many golfers think the way to hit it closer is to use a higher ball flight...

Making the sweet spot eas ...

If the sole of the club is square to the turf at impact, then it’s easier to find the sweet spot. It...

The added benefit

There’s another design feature to your driver face you should be exploiting. At the moment it might ...

The best and worst

Which is your favorite format, and which would you rather not play?

We’re getting technical

Do you know what spin loft is? If you want to hit higher spinning wedge shots, you need to know.

The summary and what happ ...

In the last three weeks, we’ve asked questions about what you most want out of your golf.

The short-iron problem

Just when you want accuracy, your equipment could be trouble in the making.

The added benefit

There’s another design feature to your driver face you should be exploiting. At the moment it might ...

You can exploit what we’v ...

If you want to hit higher spinning wedge shots, we’ve learned a lot from launch monitor data.

Social vs Competition

We’re interested in where you rank on a scale from 1 (where golf is a recreational and social past-t...

Our new understanding

There is an argument that the biggest leap forward in performance is not the actual design of golf c...

Speed and spin: Beware

The harder you swing, the more spin you’ll impart on the golf ball. With some clubs, especially in s...

Adjustable and forgiving

Adjustability used to come at the expense of some forgiveness. Maybe not now.

Leave rage behind

Struggling in the wind. Remember: ‘when it’s breezy, swing easy’.
There’s a little more to it.

What motivates you?

You’re driving to the club to play golf. What most inspires you about your golf today?

Has your performance impr ...

On Tour there has been an improvement of between 15 and 20% in driver distance. Have you seen that i...

The best and worst

Which is your favorite format, and which would you rather not play?

Lower trajectory. More ac ...

There’s a technique to hitting shots into the wind that ought to provide clues to more consistency o...

Some worry about strange ...

Some traditionalists worry about the golf ball and its performance. Is the distance your golf ball t...

The summary and what happ ...

In the last three weeks, we’ve asked questions about what you most want out of your golf.

The weapon of choice

Whatever the wind conditions, most Professionals prefer to arrow wedge shots in on a lower trajector...

Lightning fast EPIC Flash

Generate effortless power and lightning fast ball speed to maximize your distance, using the most in...

Faster than the speed of ...

The new EPIC Flash Sub Zero will generate lightning fast ball speed and generate more power and dist...

Change and thrills

Some traditionalists want to hang on to the past. Well, we like some of the improvements.

Speed in so many ways

With the new EPIC Flash Driver, Callaway has brought the possibility of artificial intelligence to y...

Further in a Flash

How would you like to see what the largest supercomputer could do for your golf game?

Speed and spin: Beware

The harder you swing, the more spin you’ll impart on the golf ball. With some clubs, especially in s...

Don’t leave potential beh ...

The difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but t...

Leave rage behind

Struggling in the wind. Remember:
‘when it’s breezy, swing easy’.
There’s a little more to ...

The thrill of speed

Speed matters, but it’s easy to increase.

Another myth busted

Anyone who thinks any aspect of fitting is only for the best golfers, has been busted again.

Lower trajectory. More ac ...

There’s a technique to hitting shots into the wind that ought to provide clues to more consistency o...

Feel the thrill

There’s an excellent reason to come along with your driver and let us change your game.

The weapon of choice

Whatever the wind conditions, most Professionals prefer to arrow wedge shots in on a lower trajector...

Look like a champion

The PING G410 has more game improvement technology in a more compact head. Now you can play like a c...

You’re the engine

There are myths and misunderstanding we need to clear up.

Change and thrills

Some traditionalists want to hang on to the past. Well, we like some of the improvements.

“Better than you thought” ...

That’s the answer to the question “how good could you be?”. And according to one scientist with less...

The longest soft golf bal ...

The new Callaway ERC golf ball is the re-invention of how a golf ball performs with such a simple wa...

You’ve got to be kidding

Watch as someone takes on a 230 yard par 3 with a new Big Bertha #7 iron instead of their normal hyb...

Looks great, feels great, ...

Inside the sensational finish and looks, the Callaway Apex Forged irons are packed with technology i...

Don’t leave potential beh ...

The difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but t...

“Mix it up”

Decide to acquire a new skill or master a new shot. Please do. Along the way, “mix it up”.

There’s no speed rule

Don’t believe what you see in online fitting tools. There’s no match of swing speed to shaft flex an...

Long, consistent, playabl ...

The new Callaway Apex 19 Forged Irons bring great technology to a premium forged iron. The result is...

A category defining iron

Introducing the Callaway Apex 19 Forged Iron. Our good ball strikers will enjoy the feel, distance a...

Your breakthrough?

For anyone shooting over 85, the Callaway Big Bertha irons have a technology that can help you make ...

It’s what’s inside that p ...

The Callaway Big Bertha has a truly unique design that provides a breakthrough performance leap for ...

Unexpected benefits

How you decide to practice can accelerate your improvement and have unexpected benefits.

Does it have to be this h ...

You don’t have to be the lonely, long-distance runner to succeed.

The unknown

We hear a lot of chat about shaft flex (and even profile) but there’s something else, possibly even ...

Does speed matter to you? ...

Driver designers are now competing with “speed”, but what do you need?

The Par 3 Advantage

How could you improve your scores on the Par 3’s?

Which is it for you?

Your fairway wood could be worth its weight in gold. Is it?

The percentages

Par 3’s require good game management and good decision making.

The greatest moment

You probably have between 12 and 16 opportunities in every round to turn this into a moment of magic...

The perfect lie

Are you making it more difficult to hit good iron shots on Par 3’s?

Where you play the most?

More golf is played from 100 yards in, than on the rest of the course. So how do you stand on two im...

Making Par 3’s easier

The manufacturers have made Par 3’s easier. It’s your turn to take advantage of that improvement.

Take the right side out

The Ping G410 SFT uses two design solutions to reduce or remove a slide or fade. But that’s just the...

Playing for money?

The very best ball strikers playing for money take advantage of anything that helps consistency. Sho...

Joy and celebration

Why would you want to improve your golf swing; improve your consistency?

Do you have to choose?

Sometimes you wish you had one, at other times you’d prefer the other. So have them both.

A bigger smile

Often there’s a single change that delivers the broadest smile.

Change your magic number

If your handicap is between 10 and about 15 to 18, then use technology to change your magic number. ...

Our take on Dr. Rotella’s ...

We’ve changed some advice offered by one of the world’s most famous mental game coaches.

It is easier

The biggest group of our golfers should be using every advantage there is to make ball striking easi...

The start and the finish

And everything in between.

A wedge chart helps

If you can control your distance, you create more

How much lower?

If you’re a 15 handicap (or higher) then we’re pretty sure you could be 10 shots better BEFORE we ge...

Three swings you can repl ...

Do you lack confidence controlling distance with your pitch shots?

Dialed in?

How many exact distances have you got dialed in, that you can hit consistently, from 100 yards into ...

Practice, check, repeat o ...

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want ...

The average length is?

If you knew you the average length of the final approach shot to the green, then you’d make sure you...

Reap the rewards of great ...

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want ...

The simplest golf shot

Most don’t have it. Please get it. Please practise it.

Genetic Impact

We’re the genetic engineers you’ve been looking for. No performance enhancing drugs. Just changes to...

Book your assessment

This is the greatest game on the planet. Every shot that feels right is a beautiful experience. Let’...

Small degrees

From 6 feet, if your putter face angle is just 2° open, then you miss.

Are you going somewhere?

We want to inspire you to take a journey. As many of you as possible.

Is 35“ too much?

On Tour they get into a great position to sink putts time after time. But their putter length is set...

Better is Great

Forget what you see on TV, just being better is great

Small margins

If just 1 inch in putter length and 2° correction on face angle turns you into a wizard on the green...

Can you connect with your ...

If you want to improve then connect with why you want to improve.

Save 5 shots

Just three small steps to take to save 5 shots (possibly more) every round.

Better with friends

Any journey is better with friends. And as we said: “better is great”.

Introduce Golf

Golf should be one of the activities a child participates in to live a longer and better life.

You didn’t grow up like t ...

We need to find a way to add balance to our children’s lives.

Do you know why the emoji ...

How else does a 16-year old girl process 1,700 social messages a day on average?

We must respond to this c ...

Computer Game addiction used to a faraway place sort of problem. Ask any parent who’s child has disc...

It’s time for balance

Golf is the greatest game for families that has ever been invented.

CG Matters

You don’t have to be a physics expert, but the location of your Driver’s center of gravity matters a...

Hype or Fact

It sounds dramatic, but its true. However, most of you miss out.

Save their Years

This is a staggering fact and one we ought to be very committed to changing.

Who wouldn’t want that

How does a 2mm change in a Driver CG change 5 to 8?

Don’t buy a new Driver

But some yards!

This should not be happen ...

Parents need to make sure their children are living an active lifestyle. There’s nothing better than...

Everyone wins

Here’s research that highlights just how important golf is as an active lifestyle.

Shooting between 85 & 100 ...

Too many golfers think that a fitting is for the very best players.

Your performance/enjoymen ...

There’s compelling evidence that improving your putting and short game creates the quickest results ...

Is ‘Spin’ robbing you

Most golfers are unaware of just how much too much or too little spin is robbing them of distance.

It’s more than this

Introducing golf to children, even teenagers, isn’t about creating tour superstars. It’s more import...

Attack angles

While we’re all looking at new Drivers to add distance, a small adjustment in how you use your curre...

Watch confidence grow

Want to see a child’s confidence grow. Watch them to learn a new skill.

Better players not exempt ...

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball make...

An important message

Learning golf needs to be ‘play’. That is the best way to learn.

Better players not exempt ...

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball make...

Do you know someone?

If you know someone who you’d like to introduce to golf, then we need your help

Think Better

First, start with the result you want. If its more magical moments, we have the answer.

Which part of the body?

Most golfers struggle with consistent and accurate ball striking because the wrong body part control...

Beware,
This wedge bites.

The most aggressive grooves in golf. The new Callaway JAWS MD5 Wedge.

Approach with more confid ...

Easier access to added control. That’s what the new Callaway Epic Forged Iron offers you.

The breaking point?

Club makers believe that most golfers experience a breakdown in consistency at 37 inches.

Which part of the body?

Most golfers struggle with consistent and accurate ball striking because the wrong body part control...

Minimizing errors

We fit you to make it easier to make square contact. But when you don’t we can still help.

Want to look like a golfe ...

How would you like to look like a good golfer? How would you like to play better golf?

Let the face do the work

More distance across the face. The new Callaway Epic
Forged Iron.

Will it hold?

There are many aspects to a Fitting for better approach shots. Distance and accuracy are obvious. St...

Here’s where to start

Gluteus maximus, your chest, latissimus dorsi, and your core. The answer to the question.

Get Fitted: Gain Confiden ...

You’re doing so much more than buying a new set of irons. How much better is it standing over the ba...

Practice and Play

How do you prepare for the decisions you have to make out on the course where the world is so very r...

Dominate from 80 yards

Take control of your short game. The new Callaway JAWS MD5 Wedge.

Get Fitted: Make more mo ...

Do not settle for the occasional moment of magic. Make more magic.

And then there’s the wind

As if the lie you’ve got, and the challenge of every target you have, isn’t random enough, then we a...

Spin out of trouble

Added spin from any lie. The new Callaway JAWS MD5 Wedge.

Get Fitted: Add certaint ...

Golf is random enough at times, so here’s a reminder of how to add certainty.

Another myth

Is there such a thing as a one-club wind, especially when you don’t know if you’re coming or going?

Now it feels better

Hitting the green feels great. Now it feels better. The new Callaway Epic Forged Iron.

More short game spin

Loads more spin for any golfer. The new Callaway JAWS MD5 Wedge.

There’s long, then there ...

Go longer.
The new Callaway Epic Forged Iron.

Get Fitted: Find your ON ...

There is a way to gain confidence, add certainty, and make more magic on the course.

Attack the flag

Added distance that feels better and is more forgiving. The new Callaway Epic Forged Iron.

Keep it simple

That’s a great rule that every golfer should follow.

Add more excitement to yo ...

The right driver shaft weight adds distance and accuracy to your tee shots.

Why do you play golf?

Everyone is different and everyone balances the different reasons to play the game. How do you balan...

Hit any target you set

The right lie angle makes it a lot easier to hit accurate shots more often.

Strike it cleanly more o ...

Are your shafts the right length for you?

Your Priority?

When you arrive at a golf club rank 1, 2, and 3 what’s most important to you

Sink more wedge shots

Experience more green side thrills by adding spin and control to your short game.

A mind of its own?

It might react quickly, but it doesn’t think for itself.

Your desire?

How much do you crave something? How brightly does your flame of desire burn?

There is some thinking

Golf balls don’t have a mind of their own, but they are programmed differently.

Hope is important

Forget your experience. For too many that kills hope.

Starting at the beginning ...

It’s a simple objective that we make horribly complicated.

Pleasure sustains

There is a real joy to discovering better results. It’s even more important than the scorecard.

We’ve got some tricks

Face angle at impact is 85% of golf ball direction. So how do we make it easier for you? What tricks...

Don’t destroy your chance ...

Most golfers have some very simple to fix bad habits that have little to do with technique.

What would you rather hav ...

A fitting decision that could transform your tee shots.

Discovering Love

We’re here to nurture the greatest love affair you’ll ever experience.

Could shorter be longer?

A shorter shaft could make it easier for you to square the clubhead.

Our mission in life

Play-9 with us and a whole new world opens up.

Distance is the real diff ...

This club’s head shape and face design are different for a reason. The new Callaway Mavrik Driver.

What really matters

There’s something more important to distance than clubhead speed.

Play-9 with us

There’s yet another reason to come and play-9 with us.

Struggling for consistenc ...

The new Callaway MAVRIK Max could be the perfect driver for you.

Ice cold precision

The new Callaway MAVRIK Sub Zero Driver gives the best ball strikers the control and distance they’r...

Why shaft weight matters

Get your shaft weight right and timing could come easier.

The slowest but best

In a fast-paced, frantic, friends-on-facebook world there’s a slower and better social network.

Are you taking advantage ...

How to get the most out of modern iron technology.

Achieve more this year

What aspect of your game could you improve?

Clever clubhead weighting ...

But there’s another weight in your setup that’s just as important.

How’s your attack angle?

How improving your angle of attack can give you a shorter approach.

How you can go even faste ...

Fast iron faces become even faster when you’re square at impact.

No more three putts

Confidence over short putts adds confidence to your whole game.

What a feeling!

This should result in the dream sound, time after time, after time. Technology with a little adjustm...

Double your advantage

Forgiving irons are even more of an advantage when your lie angle is correct.

Love your irons, all of ...

Being comfortable hitting any iron makes the game more enjoyable.

Add smarts to muscle

Ping G710 irons come with multiple ways to help you play a better golf game. Great job.

Enjoy every iron

Get your lie angle right, and you’re better positioned to enjoy your entire iron set.

We’re in this together

Through this tough time with its restrictions and social distancing, we still have the love of the g...

How grooves save shots

Sharp wedge grooves can be the difference between a 14-foot putt and a tap in.

Experience the difference

New grips not only feel great in your hands, they also help you play better golf.

A simple question

Do you want 40 yards of better feelings?

The best thing about golf is something that can be...

Distance training during ...

Get active during downtime to improve your distance when you return.

What could you improve to ...

Add more value to your practice by choosing a skill to make the primary focus of your range session.

Improve your mobility

Play your best for longer.

An escape in difficult ti ...

A golf course is more than just 18 tees and greens.

The ‘fun’ in fundamentals

Playing outside is important for children, in general, but it is especially so when learning golf.

I don't want to lose out

If a slow or slowing swing speed means your approach shots need longer clubs, it’s time to take a li...

Giving you the most help

Making it even easier to consistently launch your ball high and straight. The new Callaway MAVRIK MA...

Different faces. But the ...

AI design for the first time in irons, has produced a set unlike any before it.

More control around the g ...

Distance control with your wedges shouldn’t be a guessing game.

The power of re-gripping

New grips can help increase your clubhead speed and improve your consistency.

Let’s prove something to ...

It might be a lot of effort to be an elite level golfer. But it doesn’t take very much at all to mas...

Why upper leg mobility ma ...

A more balanced golf swing and less lower back pain.

Learning the ABCs of move ...

The more sports a child has played, the better off they’ll be when learning golf.

Why your ankles matter to ...

A stronger foundation for a better golf swing.

Fresh air, movement, fun

A golf course is the perfect place to enjoy some time outdoors.

Take a more considered ap ...

Perfect ball striking means nothing if you don’t consider the situation.

Make golf easier

More can actually mean more often. If that’s perfection, that’s a good thing

Get comfortable with the ...

Make it easier to respond positively to challenges during a round.

Why PGA Jr. League?

While the PGA Junior League is postponed, it’s a good time to reflect on the values that make it so ...

Chip your troubles away

In times like these, golf can be your solace.

Let's make you more accur ...

Correcting your lie angle will make it easier to hit straighter shots more consistently.

Are your wedges adding sh ...

When you’re facing at least 9 scramble situations per round, you need sharp grooves.

Playing to improve

Playing a second sport that complements golf can help juniors improve their golf performance.

Loosen up for better rota ...

Hip rotation is fundamental to the golf swing. Here’s how you can improve yours.

Where are you striking th ...

Where you make impact with the golf ball has a massive impact on distance and ball flight consistenc...

Playing to improve

Playing a second sport that complements golf can help juniors improve their golf performance.

What were you aiming at?

Technology makes it so much easier to land on the distance mark, but doesn’t always help with the ta...

Master up and downs

Here’s why getting better at scrambling is especially important for amateurs.

It's about more than golf

Now – more than ever – we have to think about a future for our children.

No stopping power?

Your wedges could be the reason your handicap isn’t lower.

It's competition time

When junior golfers move into a more competitive phase of their development, correct practice become...

Get into position

Shoulder mobility helps you swing on plane and reduce elbow strain.

The perfect outlet

Some ideas to keep your children active and golf-ready during the PGA Junior League postponement.

Have you tried a round on ...

A good way to prepare yourself for the variety of challenges during a round.

Why finding your one is s ...

The right setup will help you experience more magical moments on the course.

Start their journey

Getting your children into the game early could be the greatest gift you give them.

A stronger core for longe ...

Generate more power with less effort.

Don’t waste the benefits

However much great technology you’re about to buy, have you invested in what’s needed to translate t...

Don’t waste the benefits

However much great technology you’re about to buy, have you invested in what’s needed to translate t...

Don’t waste the benefits

However much great technology you’re about to buy, have you invested in what’s needed to translate t...

Added yards without added ...

Generate more power without risking injury.

Now the better golfer win ...

For so long the improvements in technology have been aimed at the game improvement golfer. Now the b...

Now the better golfer win ...

For so long the improvements in technology have been aimed at the game improvement golfer. Now the b...

Now the better golfer win ...

For so long the improvements in technology have been aimed at the game improvement golfer. Now the b...

Many ways you can benefit

A stronger core gives you more distance on course and better movement off it.

Long drives come in three ...

The trio of impact factors that help you go the full distance.

Not an even ‘keel’

The genius is in the keel. It influences everything. It changes your experience.

A bridge to better

Super smart engineering on the Taylormade SIM irons opens up so much opportunity for your approach s...

There’s a reason

You buy new wedges because you want more control and more accuracy.

A lot can happen in 2 yar ...

1mph of ball speed adds 2 yards of distance. And a lot can happen in 2 yards.

Driving or Putting?

We’re not sure why we hang on to some old truths when the new truth is so clear.

Life skills through exper ...

The golf course is a safe and fun testing ground for children.

Stay limber, hit it longe ...

An important stretch for rotation.

Vernier acuity?

How do we improve the relationship between your eyes and your brain to sink more putts.

Go the distance

What clubhead speed has to do with it.

It’s almost illegal

The Taylormade SIM Driver starts out life with an illegal face, but a unique manufacturing process p...

That’s a lot of support

For get the support for the super-thin face, it’s the support for your launch that makes the Taylorm...

Vernier hyperacuity?

You can give your brain a better chance of aligning the ball to your target and your putter to the t...

Keep grinding

You put a lot into your short-game. You want a lot from your scoring clubs. Keep grinding with the V...

How good are you from dis ...

Increase the number of holes you finish with the satisfaction of a solid two-putt or even a birdie.

Putting is great but …

If everything goes right, then there’s the chance of a glory putt, but there’s a lot of important sh...

Creating lifelong connect ...

This is where golf becomes more than just a game.

Improve your rotation

Muscles stiffen with age, reducing your rotational capacity. Here’s a great stretch to help keep you...

The biggest carry factors ...

These two things that have a massive impact on your distance.

More ways to speed

The Taylormade SIM driver offers us many ways to increase your ball speed and increase carry and dis...

Clever use of the ‘cone’

Each of the different Taylormade SIM irons in your bag will have a different inverted cone placement...

How easy must it be?

Why note measure just how much better you’ll be from 12 feet.

Out front and better

The Vokey SM8 wedges have a unique feature of their design that makes it easier to hit accurate wedg...

Golf time is family time

Golf gives families an opportunity like few other sports.

How’s your swing separati ...

As we age, we can lose the ability to make this rotational separation, but here’s a great exercise t...

How’s your energy transfe ...

Smash Factor, a measure of energy transfer, is a big part of how far you hit the ball.

You matter most to us

We think about you on the tee. What help do you need? What can we do with your ball speed, launch, a...

Your personal bag

When we’re assessing the options for your approach shots, its not about choosing a set.

Alignment and Impact

Triple Track creates perfect alignment at address. How do you make sure the club face is square at i...

Hold that groove

Fresh grooves make a significant difference to control around the green. So what if your grooves cou...

Take shots off your score ...

Now is the time to make an impact on your scorecard. If we could add distance to your tee shots and ...

A game that gives childre ...

Golf offers your child the fun of gaming with the added benefits of exercise and fresh air.

Counteract the distance d ...

Check out these stretches and exercises to help you reduce the distance dip that comes with age.

Taylormade SIM Driver

So many ways to improve your experience off the tee; and surprise everyone else on the tee box.

Taylormade SIM irons

Two models, each with super-thin, super-fast faces with some super-smart engineering to package a be...

How easy must it be?

Better Alignment, Better Putting.
How much better?

Vokey SM8

Craftsmanship, beauty, options, in the best wedges on tour, but it’s the new design feature that mak...

Are your clubs making the ...

There are certain aspects of your club setup that can be easily changed to improve your golf.

Enriching childhood

Golf offers children positive experiences and connections for life.

Not to be forgotten

It’s not spoken about enough, but putter loft massively affects your distance control and accuracy o...

Not to be forgotten

It’s not spoken about enough, but putter loft massively affects your distance control and accuracy o...

Raw performance

A new finish that gives more spin and control to any golfer. The new Callaway JAWS MD5 Raw Wedge.

Your scoring zone

So much about playing better golf and having more fun depends on this zone.

Is this your scoring zone ...

Next time you play 18 holes, try out this benchmark challenge to see where your short game is.

Stop coming up short

Knowing these five distances will improve your chances of hitting the green on par 3’s.

The game of a lifetime

Three generations connected by golf. What an incredible opportunity!

Golf enriches lives

From good physical health, to a vibrant social life and stronger relationships. Golf has all this to...

Free your swing

With a few good habits you can improve your movement and flexibility, and free your golf swing.

Golf isn’t a funnel. It’s ...

A pie with FUN at its core. And it’s perfect for children.


Golf brings people together in our disconnected times.

Score inside 40 yards

Take control of your short game. The new Callaway JAWS MD5 Raw Wedge.

Your wedge set

You want to be able to play every type of wedge shot with full control.

How low can you go?

The total number of shots during your round isn’t the only score you should be keeping track of.


Golf courses are places where joy is shared and relationships are built.

Green first, then flag

Flag hunting on par 3s is a limited approach that creates unnecessary risk.

Now’s the time to get the ...

Getting your children into golf while they’re young makes skills development a lot smoother. But tha...

Restore the rhythm

Heard of “scapulohumeral rhythm”? It helps you make a full shoulder rotation and swing on plane.

Develop a love for the ga ...

As the parent of a junior golfer, you have a very important role to play.

Golf is healthy, too

Golf shouldn’t be excluded from the health and fitness boom.

The perfect scrambling to ...

More spin and control from any lie. The new Callaway JAWS MD5 Raw Wedge.

Sliding putts way past th ...

You might have too little dynamic loft in your putting stroke.

Your short-game equipment ...

Are you making half of your round more difficult than it should be?

Greenside can be your pla ...

Many golfers get tense around the greens, but it doesn’t have to be this way.

Moment to moment. Accomplishment to accomplishment. Golf is a special journey.

Give them more

For your children, it’s about so much more than learning golf; it’s about healthy physical and socia...

Too much of a good thing

Too much putting loft makes consistently getting the ball to the hole more difficult than it should ...

This isn’t prime scoring ...

Seeing all par 3s as scoring opportunities is a risky game to play.

Your child's golfing jour ...

The most important thing is what golf means to your child. Let them have the relationship they want ...

All work and no play

Work often replaces golf, but it doesn’t have to be one or the other.

This can make wedge play ...

Hitting good wedge shots without making perfect contact is possible. But there’s a catch.

Test your distance contro ...

The 50-foot Challenge is a great way to see if your putting stroke and your putter are working toget...

Be prepared for anything

The perfect tools you need to be ready for any short game challenge. The new Callaway JAWS MD5 Raw W...

A richer, healthier life

Golf has so much to offer. Everyone can benefit.

So many reasons why

From physical and emotional well being, to connecting with family and friends; golf has so much to o...

Teeing it up

Don’t underestimate the importance of teeing up properly on par 3’s.

Tried the par-18 challeng ...

This fun challenge is a great way to improve your wedge play skills.

Keep moving

Staying active is good for your body as well as your golf swing.

Keeping FUN at the core

Golf is a game for all of us to enjoy, for life.

It's time to slow down

Golf is the perfect counterbalance to the pressures of modern life.

It’s in the hips

Your hip flexors help you tilt and rotate your hips during the golf swing but they don’t like extend...

We want to make an introd ...

If you need any of: removal of a slice or fade; or an easier golf game; then please meet our new fri...


The way children are introduced to the game impacts whether they become golfers or not.

The practice green is one of the most important areas for children starting golf.


The shift to competition is a make-or-break phase of a junior golfer’s journey. Parents have a massi...

What is a #7 iron?

There are big iron loft differences between manufacturers. That has implications for your game.

Save shots without alteri ...

Understanding your dispersion pattern can have an immediate impact on your club selection and aim.

Golf is a game for all

What does it mean to be ‘a golfer’?

More time for golf

If you’ve recovered time by working from home, our practice clubs are the perfect fillers.

Improve your odds

Knowing your dispersion pattern will help you negotiate the course a lot more successfully.

More than just flexibilit ...

Mobility is the most important fitness component for golfers, and this form of exercise helps you to...

Remove the big miss

New equipment that’s going to help us take the push and slice out of your drives.

Don’t compromise

Three Ping Driver models targeting different golfers and solving different problems without compriom...

Even better ball striking

The MAX Impact Technology in the Titleist T200 Irons is quite literally a gamechanger.

What loft irons should yo ...

With so many iron loft options now available, you need some direction before making a selection.

Mind the gaps

Fill the gaps in your schedule with joy and better golf at one of our practice clubs.

Invite her for a round

The positive benefits of golf apply to everyone, regardless of gender, age or ability.

Going deeper into strengt ...

For golfers looking to take their game up a level, muscle strength endurance is key.

Tackling the “fore right” ...

A new driver that’s going to help us straighten out your tee shots and put you in the fairway.

This is a wonder club

Better players with lower handicaps play with more pressure on approach shots. There is a greater ne...

Still no compromise

PING hosel adjustability WITHOUT raising the CoG because of more innovation.

The effects of gravity

Even when lofts are equal, CoG has a big impact on the type of ball flight you’re getting.

Take on any challenge

When you know your dispersion patterns, it becomes so much easier to navigate a new golf course.

Take control of scary sit ...

Knowing your dispersion patterns frees you up to approach a daunting hole with more confidence.

What a way to start your ...

Your golf no longer needs to be confined to your weekend.

Generations golfing toget ...

How many sports enable grandparents to play with their children AND grandchildren?

The breath matters

Here’s a way you can increase oxygen and blood flow to your muscles, for a stronger, more consistent...

A wider hitting zone

Clever use of tungsten in the Titleist T300 irons means a thin top line, but a wider, more forgiving...

Unseen assistance

If you fade or slide the golf ball off the tee, the beauty of this driver is in the shape of shot yo...

You don’t have to ‘work w ...

Being in the fairway is great. Being further down the fairway is better. This new driver helps us ge...

Find YOUR flex

One manufacturer’s ‘stiff flex’ shaft is another manufacturer’s ‘regular flex’ shaft. So how do you ...

Improve your golf and bri ...

Morning work commutes can now be replaced with an hour in the fresh air improving your golf and havi...

Competition doesn’t matte ...

The most important thing is that you enjoy yourself.

Land where you aim

You don’t have to aim left to accommodate your persistent fade. This new driver is going to help us ...

Better balance, better go ...

There’s a very good reason for the strange looking poses in yoga.

Get dialed in

We have a range of Titleist Irons that will bring more consistency to every golfer’s game. It’s time...

Fast ball-speed, low spin ...

The Ping G410 LST not only reduces spin to extend carry for those creating faster ball speed, it str...

You’re an individual

There is nowhere that your DNA is more apparent than on the tee box.

How many would you sink?

Here’s a putting skills test you should challenge yourself with on a regular basis.

It works for you?

The laws of physics demand that we make sure the launch angle and spin rate of your golf ball maximi...

What’s the problem?

Why is there such a big gap between the number of flat 10-foot putts a Tour Pro sinks and the number...

Callaway X-Forged release ...

A new release from Callaway Golf offers better players, the looks, feel, and feedback they demand, b...

What do you most need?

Four models of a driver can all create different launch angles.

One factor to fix

One factor has the largest impact on your ability to sink putts in the 8 to 10-foot range.

Another factor

It’s not just the loft and center of gravity that impact your launch angle.

Just looking at this

A happy image that disguises frustration caused by a simple equipment error.

Spread the love

More than ever this year, if you play golf, you know what a real gift golf is to you. In fact, is th...

It’s a lie

Why do they mislead us? Why not have a ‘truth’?

Surprising data

Several studies around the world by different organizations have produced some startling tee-shot pe...

The best thoughts

Do you think or believe that you’re worth it?

Four friends wanted

If you’re shooting low 90s / high 80s, then it's time to get below 85 most times, and even threaten ...

Break free!

Don’t get stuck in the mud this winter.

Your set make-up matters

In one of the most important parts of the game, most golfers place themselves at a disadvantage.

What’s your plan?

If you want to break 90, then how are you approaching each hole? Here are some thoughts.

It’s difficult enough

Hitting at a small target from a distance is already difficult enough. It could be easier with no ef...

Think again

Hybrids emerged at another time when a #5 iron wasn’t a #3 iron in disguise.

What is Hale Irwin taking ...

We can all see the impact of age on tee shot performance. It can be dramatic. Yet Hale Irwin’s stati...

Strength not required

Golf is a game of technique and timing. We’re looking for ladies who want to have a game that gets t...

Change your thinking

We allow the wrong swing thoughts on the tee. If you want to break 90, think again.

Let’s hit the slopes

Playing from sloped lies is always awkward, but it doesn’t have to mean dropping shots.

Different scorecards

You know that on every round, you ought to create two additional scorecards?

“We” time matters

We have had a tough, stressful last 12 months. You must make sure that you have balance in your life...

Everyone is different

If you think that over a 1,000 variations of any single golf club is a lot; how many variations of ...

Is the fairway dead?

We keep reading that the fairway wood is dead, but it's not even a relevant debate.

Don’t change speed

What if we could add 41 extra yards to your tee shot without you swinging the slightest bit harder?

Escape, first time

We’re going to help you play those tricky winter lies.

Swing and performance

If you want a golf swing that has you looking good and threatening 80, then

Eyes on the prize

If you want to break 90, then that’s the prize. Do not be diverted.

You don’t need 4 hours

Par 18 is a great game to play with friends, and it will definitely sharpen you up.

Save them

Too many people are working from home and failing to disconnect digitally, to really connect with fr...

Get tested

We want to help you hit more good shots. You’ll enjoy the feeling of solid contact more often.

Don’t go faster

In fact, we would rather you went a little slower and tried to emulate the LPGA Tour. Your experienc...

No excuse

Where should your priority be when you think about ‘distance gapping’?

Have you got time?

If you’ve spent many years playing recreational, social golf, shooting in the low 90s, then how good...

Take on any lie

Here’s a fun way to improve your stroke play from tricky lies.

Technique and equipment

Your putter should be your magic wand. There’s one more club that needs the magic dust.

Four tips

Breaking 90 means loving your wedges and mastering four particular shots.

The importance of retirem ...

You create a financial retirement plan for a reason. But, what’s the point if you don’t get outside ...

Your best golfing year ye ...

This fitting component could be the foundation for making your golfing New Year resolutions a realit...

Why your launch angle is ...

Looking for a 250 yard+ tee shot with an average swing speed? Launching it higher will help. But how...

The golf of your dreams

Golf should be a source of joy, not misery. You can play the golf you dream of, and we can help you ...

More power is a process

To develop your golf swing’s full power potential, you need a strong foundation of mobility.


What part of your game would give you the most joy if you improved it?

There’s so much to gain

This small driver improvement could help you take a shorter club on your approach.

One change for longer dri ...

It is possible to drive the ball further without increasing your swing speed.


Here’s how we’re going to help you achieve your goals and play better golf.

Let’s find your stairway

There are many stairways to golf heaven, and we can help you find yours.

Mobility for more smash

Increasing your pelvic mobility can help you hit a higher smash factor more consistently.

A tale of two golfers

Which of these two golfers do you think drives the ball longer and more accurately?

Find your ideal spin rate ...

Backspin generates lift for your golf ball, but how much is too much for you? 

From dreams to reality

A more fulfilling and satisfying golf experience doesn’t have to be confined to your dreams; let’s m...

Why your mobility matters ...

When your kinetic chain is strong, your energy transfer is better, and your swing is more powerful a...

We can use two specific phases of each hole to benchmark your game, lower your score, and improve yo...

Discover new parts of the ...

Finding the fairway from the tee box is about fine margins at impact with your driver.

The dimensions of distanc ...

Once we know the answer to these questions, you’ll have the perfect distance package.

Be “the wedge wizard”

Impress your playing partners, have more fun around the greens, and lower your score.


We’re here to help you stay on track and reach new levels of enjoyment and scoring.

How’s your separation?

Being able to properly ‘separate’ your upper body and hips during your golf swing helps you hit long...

There’s a new driver in t ...

Shape In Motion evolved, or a driver reconstructed. Either way, there are two unexpected benefits wi...

Experience surprise

It’s solid contact, a great ball flight. You’re feeling great. Then it gets better. The PING G425 LS...

Selecting the best result ...

For some golfers, the difference between two of the new TaylorMade SIM2 Driver Models might be minim...

Real wealth is beyond str ...

Fairways, friends, and fresh air. That’s a better life. That’s real wealth.

Enjoy the middle

The Ping G425 SFT creates up to 25 yards of right-to-left movement correction on tee shots. This Dri...

We’ll help you swing away ...

The way that weighting is used to improve your performance, including shot shape, is very different ...

Removing doubt

The PING G425 MAX Driver changes the way most of our golfers will FEEL on the tee box. This driver c...

Genius by design

Each year TaylorMade includes a piece of design genius in their metalwoods to improve everyone’s per...

An introduction

The Ping G425 Drivers. Each with a different reason for a different golfer to fall in love.

Making square contact eas ...

By making sense of these two crucial fitting components, we’ll sort through the options and find you...

Feelings matter more now

The world is more than ever about the people and the games we love. What will help deepen your love?


You can treat tee boxes like a suggestion rather than a rule.

What do you want to achie ...

One of the best ways to identify how you can improve your golf game, is to come in for an assessment...

Plenty of fish in the sea ...

With so many iron fitting options available, it may seem impossible to find your perfect match. But ...

A fun and full playing experience on the golf course that takes less than an hour. It is possible.

It’s only a matter of tim ...

It’s not a question of “if” you could achieve a better playing experience, but “when”. And an assess...

A smarter approach to bet ...

Playing with the latest iron technology is only the first step to hitting better approach shots. The...


Here’s a fun alternative playing format that will help you improve inside the scoring zone.

How good would it feel?

Performance variables are a means to an end. The real achievement is how much more enjoyable your go...

The 20-hour plan

In just 20 hours, you could be shooting lower scores and have more fun on the course.

Your iron fitting checkli ...

Once we check off these three items on your fitting checklist, you’ll be hitting better iron shots a...

This changes everything

Shooting in the 80s? Then we have a plan you’re going to want to hear about.

Yes, you can!

Golf should be a joy, not a constant struggle. You can experience better. Here’s how.

Everyone wins

It was inevitable that forged irons would become available to more golfers and that performance woul...

What an experience

Design that allows a tungsten weight to change the game in forged irons brings the thrill of ‘feel’ ...

Is it really your fault?

These two fitting aspects of your setup can make your long irons much easier to hit.

Making them your putting partner for 9 holes is more likely to inspire them to take up the game than...

Discovering Love

We’re here to nurture the greatest love affair you’ll ever experience.

Breakdown 1 to 4

Four Titleist models disguising hundreds of different solutions.

For so many of us, par 3s are where it all goes wrong. Here are three steps you can take to change t...

Your new lucky charm?

With this much quality at your disposal, you can make your own luck. The new Callaway Chrome Soft Tr...

Is your driver working fo ...

Many golfers are losing distance off the tee without even realizing it. Are you one of them?

No excuse not to

If you’re a good ball striker you should try forged irons. If you feel you can’t because you want he...

Our mission in life

Play-9 with us and a whole new world opens up.

It’s not a young man’s ga ...

There’s a new and very relevant design frontier opened up and it brings bog benefits to many of the ...

Coming up short is a common problem on par 3s. But when you change your club selection and aiming st...

Fulfill your distance pot ...

Aggressive swings that need extra assistance reducing spin on full shots need the new Callaway Chrom...

A forgiving nature

Callaway APEX Pro 21 Irons change the game for the best ball strikers.

Are your irons pushing yo ...

You set up perfectly and pulled off a great swing, yet you still pushed it and missed the green. The...

Play 9 with us

There’s yet another reason to come and play-9 with us.

Be my guest

Inconsistent face strike pattern with an inconsistent attack angle and swing path? The Titleist TSi...

Teeing the ball up too high and not using the tee box properly might not seem like a big deal, but i...

Freedom to shape your sho ...

If you’re looking for increased workability from tee to green, you’ll really enjoy the Callaway Chro...

Is your shaft cutting you ...

If you often fall short of the distance you know you’re capable of, the problem could be the piece o...

The slowest but best

In a fast-paced, frantic, friends-on-facebook world there’s a slower and better social network.

Fire in the hole

Maximum ball speed from the hitting zone you can strike in the Titleist TSi3.

Many golfers fall into traps set by course designers when they go flag-hunting. But there’s a way to...

Beauty in a beast

The Titleist TSi4 is so good-looking and with such a beautiful sound at impact that you might think ...

What would you rather hav ...

A fitting decision that could transform your tee shots.

You really are 1 in 1,000 ...

You don’t suffer with a car seat that makes driving more difficult. Find your ONE.

A number worth knowing

It’s simple. The more fairways you find, the better your playing experience. But do you know the ave...

How do you approach appro ...

"Greens in regulation” is an important number, but there’s another number that could be even more us...

Could shorter be longer?

A shorter shaft could make it easier for you to square the clubhead.

Let’s blow up a myth

It’s time to blow up one of the biggest myths in golf.

A second scorecard you sh ...

Do you know your ‘short-game score’? It could help you lower your overall score.

What really matters

There’s something more important to distance than clubhead speed.

Numbers that tell a story

Three numbers that tell a story and directly impact your enjoyment and performance on the course.

Why shaft matters

Get your shaft weight right and timing could come easier.

The right rotation

Keeping your rotator cuff and surrounding muscles stable will help you reach more greens and play be...

Ignore "par" and break 10 ...

Across 18 holes, carding 9 bogeys and 9 double bogeys gets you to 99. Say no to “par pressure”.

Accuracy is everything

With the right exercises you will lower your scores on the golf course and reduce your risk of injur...

Golfers swinging under 85 mph with their driver should please come and see us.

Smallest club, biggest im ...

The humble putter has the power to take you into the 90s.

Rise to the occasion

Make sure you’re doing the right rotational exercises to protect your and strengthen your shoulders ...

Simplicity rules

Breaking 100 becomes a lot easier when your wedge play is more efficient.

Inside and out

Go the distance. Look after your rotator cuff muscles to hit the ball further and get more out of yo...

Here are some simple exercises to bring home an understanding of what impacts feel, rhythm, and spee...

Isaac Newton allegedly lay about under a tree. We invest in balancing the physics of four factors fo...

The average LPGA Professional translates what is the same swing speed as a regular golfer into a lot...

Break it down to break 10 ...

When trying to break 100, taking more shots with clubs that you are more comfortable with is a bette...

How efficient are you? How many yards do you generate from each mph of swing speed?

Not ‘right’ from the off?

How many holes must be spoiled from the tee? One factor causes most of the problems.

The simple ideas

If you can see it, you can believe it. That’s powerful. That’s better.

Do you know how difficult golf is, if off the tee you’re barely reaching 215 yards? You do?

The sweet spot is part of the solution, but there’s another major factor in your tee-shot efficiency...

Making it harder

The art of golf; the journey to better; more enjoyment. There’s a path to them all.

Odyssey Gamechanger

The biggest cause of missed putts by most amateur golfers can be resolved.

We want to change your golfing experience and enjoyment. Each hole starts at the tee. So let’s start...

Get a grip on the problem

Sometimes better golf is literally just in your hands.


The numbers on the sole of your wedges don’t tell the full story.

Sometimes you can feel it

Influence the hands, and you influence your putting experience.

More scoring options

From anywhere inside the scoring zone, there’s a wide variety of potential shots to play. Are your w...

All over the show?

Understand the laws and make it all so much easier.

Test yourself

The technology works. But will it work for you? How much could it improve your experience?

The correct lie angle is important for all your clubs, but it’s critical for your higher-lofted scor...

A major power source is y ...

Add yards, clubhead speed and accuracy by simply improving your hip action. Get started on your jour...

While longer drives can shorten your approach and improve your playing experience, being on the fair...

More than just a game

Get the most out of your life and your health with one of the best games in the world. Don’t wait an...

There’s a way to improve your control around the greens without changing your swing or setup.

How much do your hips rot ...

Your ability to keep your club on plane is hugely dependent on your hip rotation ability. Start with...

Larger hitting zones are making it easier to increase your smash factor. Find out why that matters f...

The gift that keeps on gi ...

Improve more than just your swing. What are you waiting for? Reap the benefits golf has to offer.

The role of your posterio ...

Your core and posture impact your hip rotation and therefore your swing accuracy. Start with an asse...

When it comes to getting you further down the fairway, there are a number of areas we can exploit.

Get your head in the game

Make sure you’re getting the most out of your life by looking after your physical and mental health ...

While loft impacts your launch angle and distance, there’s more to it than just the degrees of loft ...

Beyond golf

As humans we need connection. Let’s make sure that your golf game and relationships are equally stro...

Further education is required and handicaps tumble.

Strengthen your golf swing and get more distance by strengthening your core and your backswing pivot...

The ultimate spin machine

The new Callaway JAWS Full Toe Wedges combine four technologies to generate unparalleled spin on any...

Add to your precision

Whoever you are, there’s a new T-series Iron that improves your experience. Which one works for you?...

When your hamstrings and surrounding muscles are strong, flexible and stable, not only will your gam...

So what’s so magical about the number 17?

To avoid injury, improve mobility and increase strength in your pivot, you need to do the right stre...

If one is your ball flight, then here are some options.

World of wunder

Jonny Wunder takes the Callaway JAWS Full Toe Wedge out for a test-drive on different wedge shots.

Add to your speed

Are these the irons that change the game for most of our golfers?

With the right stretches and exercises, your hip flexors can help you get the most out of your game....

Do you need to be a realist to lower your scores?

Percentages that don’t lie. Facts to help you.

Mobility in your shoulders and thoracic spine, as well as strength in your shoulders and core, will ...

How do they do that?

How have Callaway added distance control to every wedge shot with the same club?

Not one-piece?

They feel like, sound, and look one-piece, but the performance tells another story.

Your latissimus dorsi muscles have the largest surface area of all your muscles and are responsible ...

One rung at a time. All the way to the top.

Co-ordination of different muscle groups allows you to pivot properly and transfer energy on your do...

You know where you want to be. Is the shot shape that important?

Do you want more control?

Designing a wedge that allows chips, pitches, sand, ½, ¾ and full wedge shots from all lies to have ...

Designed stronger

You may already be a good ball striker but a club length extra will lower the scorecard.

With poor posture, your accuracy, strength and power are reduced and your risk for pain and injury r...

An Epic Improvement

A Super Hybrid built like no hybrid we have ever seen before.

Your clubface and golf ball are in contact for a fraction of a second. Your ball flight is decided h...

Continuous improvement

If you’re a better player, then you know that every little helps and can make a big difference.

Did you know that different model golf balls will respond differently to exactly the same contact?

If the clubface isn’t square at contact, then the golf ball is knocked off its spin axis.

The Golf Matrix

AI & super computers, space-age materials, robotic design; the Callaway Epic Super Hybrid is science...

We always knew that a fitting was important. Now we know, because of launch monitor data, just how i...

Gandalf speaks

Here’s a man who really cares about how to improve your life with a hybrid built like no other.

If you want to increase your clubhead speed by 24%, you should include upper body strength training ...

Fairway woods offer extra distance that can transform your long game, but are you struggling to make...

Children are spending up to 4 hours a day looking at screens. It just so happens that a round of gol...

8 weeks of exercises that help with transferring strength and power into your golf swing, can increa...

While fairway woods do present a challenge to your technique, we’re confident that you’re up to it.

Golf offers children all the fun they get from video games, and so much more.

To get your ball further down the fairway, avoid injury and increase your clubhead speed by up to 24...

Golf gives children the ideal environment during their prime socialization years.

Take advantage of the benefits that hybrids offer by using the correct setup and technique.

Don’t neglect the stretch. With the right strength and stretching plan you can add up to 24% to your...

When it comes to the healthy physical development of your child, the choice between sitting and swin...

Go for it!

Fairway woods and hybrids might seem more difficult to strike cleanly, but once you know how, it wil...

Don’t neglect the stretch. With the right strength and stretching plan you can add up to 24% to your...

The smallest club in your bag can have the biggest impact on your game.

A strong core is crucial for you to achieve the ultimate synergy of movement when you swing. By addi...

No more surprise misses. Here’s where squaring the face at impact is especially important.

Going the distance off the tee is important, but going the distance on the green is essential.

You need to practice SMRT techniques to look after your muscles and add 24% to your clubhead speed.

Exercises with medicine balls won’t only make you stronger, they’ll improve your swing power and can...

Take our putting benchmark challenges and find out.

Strengthen, stabilize, su ...

Go further with the correct strength exercises. You’ll find yourself hitting more greens and reachin...

New equipment is in short supply, but there’s still a massive part of the “better golf equation” ava...

More power, less effort

With the right strength and stabilizing exercises, you can hit the green more often. Let us help you...

New, fitted golf clubs are important, but the swing that your equipment fits into is even more so.

Experience something comp ...

TaylorMade have brought a new way of generating higher ball speeds to the table with their Stealth D...

Squat for distance

The squat is one of the many exercises that will improve your control and power to get the distance ...

Let’s take a look at what is available to add to your better golf “shopping cart”, right now.

It’s all connected

With the right strength and conditioning plan, you can really go the distance. Control your shots, r...

There are no shipping delays on better golf. An improved playing experience is always ready to order...

All golfers will find som ...

If you want the best combination of distance and forgiveness you can get off the tee, the new Callaw...

We’re here to help assess your core strength and get you strengthened and conditioned.

We’re here to help assess your glute strength and get you strengthened and conditioned.

Say goodbye to tee-box sl ...

You don’t have to struggle with that stubborn slice anymore. The new Callaway Rogue ST MAX D Driver ...

We’re here to help assess your chest strength and get you strengthened and conditioned.

Too much spin, too little ...

If you’re generating high swing speeds but too much spin, you’re not going as far or as straight as ...

We’re here to help assess your back strength and get you strengthened and conditioned.

Push your limits

If you’re generating enough speed and distance but are looking for added workability in a compact pa...

The “gear effect” could make a 20-yard difference to your drives.

Line it up with confidenc ...

When it comes to putter alignment, your eyes can’t be trusted. That’s why Odyssey created the new 2-...

Here’s a scoring benchmark for your game that’s a lot more useful than ‘greens hit in regulation’.

We can use your dispersion patterns to increase the number of fairways and greens you hit.

If a stubborn slice is ruining your experience, we need to assess whether horizontal gear effect is ...

Feels like nothing else

The most popular putter face insert of all time is back, and it’s better than ever. The new Odyssey ...

Struggling with three-put ...

The added forgiveness you get with the Odyssey Eleven mallet Putter makes it easier to go the distan...

Your club face strike pattern could be the key to us removing the hook shot from your game.

Knowing your short-game score will help us to improve your overall score and playing experience.

Changing perceptions

The all-new Odyssey Tri-Hot 5K changes what we thought a blade putter could do.

Knowing your carry and total distance, and what the difference is, make game management a lot easier...

The vertical gear effect produced by this face strike location is a real distance killer.

Fit for more fun

Experience more exhilarating moments on the greens by playing with equipment that fits you.

Finding your improvement ...

By having a clear picture of where you are right now, we can help you play better golf in the future...

Welcome to carbonwood

The face on the new TaylorMade Stealth Driver is 40% lighter than the competition. That matters for ...

By approaching your set of clubs as a group of yardages we can help you fill any distance gaps.

Enjoy the journey

Looking for an easier journey from tee to green? The new Callaway Chrome Soft Golf Ball is your high...

You could play the same par 3 hole ten times and face ten completely different shots.

Shape your game

You get increased workability and greenside spin with the new Callaway Chrome Soft X.

Helping you stay in play

If you’re struggling to find fairways, you’ll want to know about the 60X Carbon Twist Face on the ne...

Do you struggle with the gap between your #5-iron and #3-wood? Here are two great options to fill th...

Missing the green on a par 3 doesn’t have to mean missing out on par.

Helping faster swings go ...

Golfers with aggressive swings who need help reducing spin on full shots will love the new Callaway ...

Go longer more often

Ball strike location varies, but your ball speed and launch don’t have to suffer as a result. The ne...

Experience the satisfaction of getting up and down from par 3 greenside bunkers.

Most shots hit during a round are inside 100 yards, filling any gaps in your set from this distance ...

Find your gamechanger

The new Callaway Chrome Soft Golf Ball lineup has something for every golfer. Find out which one sui...

Enter Stealth mode

Which of the four new TaylorMade Stealth Drivers is best for you? Let’s find out.

Hybrids offer an easier way to cover longer distances, but should you replace your long irons?

Good lag putting is essential to shooting lower scores on par 3s.

Keen to put a new driver in the bag? Make it a painless process.

Some challenges for your fuller wedge shots?

Turn dreams into plans.

How does it look?

Does your short game lack bite?

Does your short game lack bite?

Banish those thoughts of inferiority - you’re good enough!

What if it is the tools that should be blamed?

Bad swings happen. With the right equipment, all is forgiven!

Find your groove

Find your groove with the new Vokey SM9 Wedges.

Grind it out

There’s a reason someone has ground it out for you.

There’s a reason someone has ground it out for you.

More distance. More fun. Lower scores. You can have it all!

Score and save

Score, save and improve your wedge performance with the new Vokey SM9 Wedges.

Experience the difference

Small fitting adjustments can make a big difference to your playing experience and performance.

Greenside fun

More fun around the greens is just a Vokey SM9 away.

Turn 18 dreams into reality.

The square route

With the new Vokey SM9 Wedges, you can more easily square the face at impact.

Choose how you want to feel.

Surprise everyone.

Dimple-count affects ball flight. Count on a ball that’ll raise your game.

The answer seems obvious.

Two of the main reasons it’s so important to be able to scramble effectively.

Beneath the layers lies a ball that performs just how you want it to.

There are many types of shots you can play around the green. Make sure you’re using the right tool f...

Feelings matter as much as the result.

Find your ball compression sweet spot to take your game further than ever.

How balanced and reliable is your wedge shot technique?

Front to back, sweet to fat.

Play a ball with a cover that complements your game.

What’s YOUR benchmark score for the par 18 challenge?

Now you have it, don’t waste it.

Beware: This wedge bites

The most aggressive grooves in golf combined with a raw face that bites into the ball. The new Calla...

Added control in the scor ...

All-new weighting in the new Callaway JAWS RAW Wedge helps you create more scoring opportunities.

More than forgiving

Feelings matter as much as the result.

Add a spin machine to you ...

Wedge shot technique can only take you so far, the new Callaway JAWS RAW Wedge helps you experience ...

All about the grind

Playing the correct wedge grind makes wedge play a lot easier, but which of the new Callaway JAWS RA...

Designed for difference

New design elements in the Callaway Rogue ST MAX Irons will make a bigger difference to your game.

Let’s find a chipping method that’ll make your greenside experience more fun and effective.

Weigh it up

Find the Callaway Rogue ST MAX Iron that’ll make the biggest difference to your game.

Simple and effective, the bump-and-run will help you experience more greenside glee.

Go faster, go Rogue

Make faster ball speeds your new normal with the Callaway Rogue ST MAX Irons.

When it comes to successful scrambling and having more fun, the flop shot is a great shot to have up...

A better approach

Transform your approach play with the Callaway Rogue ST MAX Irons.

Let’s increase your bunker skills so you can increase your greenside glee.

It just feels better

The Callaway Rogue ST MAX Irons perform great and feel even better great.

There are plenty of scary shots in golf, but there’s a way to overcome the fear and have more fun.

An effective way of reducing the fear factor and playing your natural game, even in nervy moments.

Increase your ball speed, smash it further than ever and enjoy data-driven delight.

Correct ball position changes your weight transfer and bunker game for the better.

Once we’ve dialed in a few key aspects on putting technique, you could remove three-putts from your ...

Fairway woods can open up a world of scoring opportunities, but so many golfers avoid playing them. ...

Get fitted for a set of irons that take your approach play to new heights.

Reading putter lines can be tough, but what if you had assistance on your actual putter?

Thought patterns can have a big impact on how successful we are at overcoming water hazards.

Is your launch angle helping or hindering your distance?

Your wrist action can make all the difference from bunkers.

Odyssey’s 2-ball Ten Putters are gamechangers when it comes to keeping the face square through impac...

There are plenty of scary shots in golf, but there’s a way to overcome the fear and have more fun.

With the right clubs, fitted for you, we can launch your game to the next level.

Hit your spots in the bunkers and make more sand saves.

Odyssey’s Triple Track Technology makes the most difficult aspects of putting a whole lot easier.

The third iteration of the “Titleist Speed” Project is here with the new Titleist TSR Metalwood line...

Add confidence and versatility to your tee shots.

Adding physical strength helps to improve balance, and improved balance helps you to swing better.

The new Titleist TSR2 Driver gives you the confidence that your tee shot will go the distance, no ma...

Reading a putt effectively involves more than sight. Your feet also have an important part to play.

Whole-body strength and balance help you add speed and control to your golf swing.

Give yourself the gift of straighter drives and more fairways found from the tee.

Striking the center of the clubface should mean getting every inch of distance and accuracy you’re c...

Using key fundamentals, we’ll bring out the best in your iron game, no matter the club.

A powerful swing requires full rotation without excessive side-to-side movement.

Swing your natural swing and let the new Callaway Great Big Bertha Driver take you further, faster.

Stop distance-sapping spin in its tracks with the new Titleist TSR4 Driver.

Physical strength gives you control, and control gives you better impact and more distance.

Wedge play presents many different challenges and it’s possible to enjoy them all.

What if you could increase your speed and distance without changing your swing? With the new Callawa...

The real reason for missing greens could have less to do with club selection, and more to do with cl...

While the new Titleist TSR Metalwoods are the latest addition to the “Titleist Speed” Project, they ...

Once we’ve found YOUR ideal putting grip, your score and experience will both improve.

Going faster and further doesn’t have to be hard work. The new Great Big Bertha Driver.

While the new Titleist TSR Metalwoods are the latest addition to the “Titleist Speed” Project, they ...

Simple yet effective improvement centers around putting!

Better iron play can transform your game, but it’s a tough improvement to make. Enter the new Callaw...

It’s difficult to add distance to your drives if you’re generating too much spin. The new Callaway G...

Lag putts don’t have to mean lagging improvement or enjoyment!

Added ball speed at impact isn’t much use if it’s only concentrated to the center of the club face. ...

Speed up your improvement by dialing in your putting speed.

A driver shaft with the right weight can help you unlock extra yards.

Unlock your driving accuracy potential with these three simple keys.

The right center of gravity for you makes it easier to hit drives that fly further than you ever tho...

Small, incremental improvements to your short game build up to massive gains in the long-term.

A practice drill that will help you improve your putting distance control and remove three-putts.

Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are ...

A new and improved flatstick game is just a few basics away!

Callaway’s new Paradym Drivers and Fairways represent something new for the golf industry. But more ...

Tracking your approach shot tendencies is a stepping stone to finding more greens in regulation.

We need to make sure you’re playing with a shaft that’s making it easier for you to square the face ...

To really take your approach play to the next level, you need distance combined with accuracy. Calla...

If you’re chasing more distance, you need to pay attention to your ideal spin rate.

Ball-striking success starts with a square clubface.

Behind the striking looks lies innovative technology that’s going to improve your ball striking. The...

Whatever your grip, make sure it maximizes distance and accuracy.

Looking for the refined feel of a forged iron and the added forgiveness of a cast iron? Take a look ...

With three Paradym Driver models to choose from, we’ve got three routes to better tee shots for you....

Add distance to your game by improving your posture and shoulder turn.

Let’s find out which of the two Paradym Iron models is going to help you find more greens on your ap...

Being a better lag putter takes the pressure off your approach. But lie angle and arc must be taken ...

A consistent address makes for a more reliable, repeatable golf swing.

The new TaylorMade Stealth 2 Rescue helps you to become more adventurous and attacking from the roug...

Playing with the correct lie angle makes it easier for you to take full advantage of clear scoring o...

Looking for a combination of distance and forgiveness? Look no further than what TaylorMade calls “F...

Good ball striking doesn’t guarantee success on your approach. But taking note of these three things...

Consistent strikes may be a quick and easy re-grip away.

Trust the new TaylorMade Stealth 2 Driver to carry you to safety off the tee.

Many of the lucky breaks that happen during a round begin during practice.

Play a golf ball that performs just as you want it to, so you can tee up with confidence.

The new TaylorMade Stealth 2 HD Driver is specifically designed to straighten out your slice.

Make sure your wedges are giving you all the spin and control possible so you can have more fun and ...

Relying on knowledge instead of hope is a lot more likely to get you those lucky breaks.

We can setup the new Stealth 2 Plus Fairway to help you stand strong in any and all conditions.

Good ball striking doesn’t guarantee success on your approach. But taking note of these three things...

Once we’ve found and fitted you with the right putter, you’ll find more joy on the greens.

Get your lie angle right and you’re better positioned to enjoy your entire iron set.

Dial in your club selection and turn par 3s into golden scoring opportunities!

A single degree of lie angle can be the difference between a birdie opportunity and a pressure par p...

Improve your par 3 scoring by picking more sensible targets.

Clear preparation will help you produce clean contact and more birdie chances on par 3s.

Sometimes it’s not your swing that’s causing your slice.

Fixing a stubborn miss will convert par 3s from aggravating obstacles into enjoyable scoring opportu...

This is where lie angle becomes especially important.

Callaway’s new Big Bertha REVA Driver gives female golfers everything they need to step up to the te...

Once we’ve found your ideal iron lie angle you’ll enjoy sharper accuracy and find more greens.

The new Callaway Big Bertha REVA helps female golfers go for more greens with an easier launch and f...

Playing with correct lie angles will help you unleash your full distance potential.

Two people. Four skills. Eighteen great holes.

Trusting your driver face to square at impact is key to finding more fairways.

Face angle at impact is one of the most influential factors to your accuracy off the tee.

What’s done is done, all that matters is the next shot.

Increase your putting consistency with a putter that complements your putting stroke.

Remove the slice from your drives and experience your true driving distance potential with the new C...

Controlling speed is as important between shots as it is during shots.

Putting precision starts with a putter length that complements your physical stature.

Say “goodbye” to that stubborn slice and “hello” to more fairways with the new Callaway Big Bertha D...

Is your putter weighing you down? Find the right putter head for your stroke and drain more putts.

A consistent pre-shot routine brings calm consistency to every shot.

If you’re struggling with a stubborn slice, the new Callaway Big Bertha Driver is here to help.

Putting with the correct lie angle makes it a lot easier for you to stroke your putts down their int...

Take a deep breath before your shot. Take a bow after crushing it down the middle!

Get fitted for the new Titleist TSR1 and give your drives the spark you’ve been after.

Replace anxiety with excitement every time you step up to the tee. The new Callaway Big Bertha Drive...

Trust that with your ability, you have it in you to develop the skillset for all situations!

Don’t “work with” your slice, remove it, with the new Callaway Big Bertha Driver.

Tap into faster, forgiving strikes with the new Titleist TSR1 Fairway and Hybrid.

Quality contact is at the center of every long drive and golden tee-shot moment.

With a great gameplan to go with your superior skills, you can navigate even the stickiest fried egg...

Everything in moderation. Except distance gains. Game a lightweight driver that scores you plenty di...

Confidently square your face at impact and go flag hunting!

Play phenomenal flop shots by trusting your setup and technique.

Inject speed and distance into your tee-shots with the lightweight Titleist TSR1 Driver.

Don’t let your natural shot shape define your strategy. Adding a new shape to your skillset is simpl...

More distance is all about generating just the right amount of spin.

The incredibly forgiving Titleist TSR1 Fairway will have you oozing confidence off the tee and from ...

Have faith that your hybrid has the firepower to get the job done! The new TSR1 Hybrid.

A single degree of lie angle could be the difference between hitting the green or disappearing into ...

We’ll teach you about low point and how to optimize it so you can optimize your ball-striking and ma...

Hit shots that sneak below the breeze by mastering the stinger!

Gaming equipment that reliably delivers the ideal low point for each club delivers greater ball-stri...

Get on top of your ball-striking by learning to prevent topped shots.

With a positive angle of attack and a low point that’s behind the ball, your driving will be on the ...

The path to redemption after a shank is an easier walk than you might think!

Shifting your low point can help us take your iron play to new heights!

Look familiar? Crisp up your chips by improving your low point control.

Find more wedge play consistency by gaming clubs that promote ball-first contact.

To get the best out of your swing, we need to match it up with a shaft that’s right for you.

Balance throughout your swing helps you become solid from the sand!

The right shaft flex helps you optimize your launch conditions and flex on the competition.

Looking for that perfect moment? Which iron will deliver the most perfection for you?

Your shaft kick-points influence your launch angle and ball-striking quality!

Would easier-to-launch approach shots higher help? What about good results from imperfect contact? S...

Once you know you’ve got quality solutions available, you can start a conversation about what improv...

Would you think a tour iron could have forgiveness to allow for different fairway and 1st cut condit...

Game a shaft that combines speed and stability to level-up your ball-striking.

Has a recent Taylormade iron design innovation, or probably ‘evolution’, likely changed the way that...

The Callaway Apex Pro irons are without a doubt good-looking, super premium irons for better ball st...

The faster iron for better ball strikers. Would some added distance be useful?

Your shaft material plays a critical role on your journey to ball-striking consistency.

Even the very best ball strikers know that their #5 iron approach is tougher than the #9 iron equiva...

What makes you most feel like a golfer? Booming it off the tee? Or hitting approach shots consistent...

Here’s how a tour profile iron will give you added distance and more consistent numbers.

Conserve your energy for big moments by checking out in between shots.

If you consider yourself an elite ball-striker, then the Callaway Apex MB irons are the modern blade...

Muscle under the hood. Who benefits? How do they benefit? Would you be better?

Would a Driver that reduces left to right spin (for right-handers) help your game off the tee? The C...

Would a driver that reduces left-to-right spin (for right-handers) help your game off the tee? Would...

Phantom X putters feature a purpose-designed sole plate that provides perfect balance in the center ...

The Callaway Big Bertha Irons feature an array of technology enhancements designed to give you maxim...

The technology in the face design and the internal weighting of irons helps you hit golf shots that ...

Do you want a Wedge that helps you hit the simple greenside shots more consistently? Or do you want ...

Don’t be fooled. Sometimes innovation might look old fashioned, but the benefits are real. What boun...

Better alignment means more makeable putts sunk. Improved MOI and weighting means longer putts that ...

Where are hands at impact? Where is your center of body mass at impact? How is your body weight movi...

Some technologies are hidden. Internal to the design of the club. The alignment aid in the Scotty Ca...

How do you deliver the performance of a mallet in a blade?

If you’ve recovered time by working from home, then please make the most of it.

There’s no such thing as “not good enough” for a fitting. This is a gift that’s available to all gol...

Better golf is always in stock. We’re just waiting on you to want better.

It looks like a blade but some clever use of materials changes the game.

Let’s take a look at what is available to add to your better golf “shopping cart”, right now.

Even the neck is designed to support the performance goals of this putter.

A more satisfying playing experience could be one fitting away.

A lineup of putters precision built for performance.

There are no shipping delays on better golf. An improved playing experience is always ready to order...

Don’t think of it as practice. Think of it as developing the 3C’s.

All it takes is the right technique that will improve both your pitch and chip shots.

Why play a shot that requires a lot of “execution skill” vs a 7-iron bump and run that is easier to ...

Whatever your level of skill in the bunker, going to the next level is an accomplishment to be proud...

A better short-game is a game with more enjoyment and a scorecard with lower numbers.

Straighten your tee shots and make this your best golfing year ever!

Get the fundamentals right BEFORE you start investing in equipment solutions.

Fix that frustrating iron miss and let the good times roll on your approach to the green.

Don’t start the new year without a “grip check”.

Make mastering the chip shot your new year’s resolution and let us help you achieve it.

Even as we age, working on mobility and rotational strength will translate into swing speed.

One of the quickest ways to drop shots off your scorecard is to take less putts.

Let’s use video of your swing to add 10 yards to your driving distance.

We can use video to sharpen your short game.

Using video to coach you from home so you can sink those flat 5-footers on course, everytime.

We can use video to help you reduce or even eliminate the inconsistent fade.

Once we find the answer to this important question, your playing experience will be transformed.

Feeling the ball shoot off the clubface of an iron is a great feeling. It all depends on your impact...

Being better around the green will help you shoot lower scores, but enjoying the entire hole is just...

Improve the divot and you’ll experience more great golf shots with your irons.

Once we know which of these levels you’re on, we can begin to drastically improve your iron play.

If you’re a golfer hitting fat shots thin shots or both on a regular basis, then please step forward...

This is one of the quickest ways to improve your score and find more enjoyment on the golf course.

Add more value to your practice by choosing a skill to make the primary focus of your range session.

Make it easier to respond positively to challenges during a round.

18 to Scratch

Inspire your regular golfers in the 18-9 handicap range to invest in a medium-term coaching program.


Here’s why getting better at scrambling is especially important for amateurs.

A good pre-shot routine will help you make better golfing part of your routine.

A good way to prepare yourself for the variety of challenges during a round.

The Need for Speed

Increase your golfers in swing coaching and/or the retail sales of drivers specifically.

A pre-shot routine will bring more consistency to your tee shots.

We can transform your playing experience with these four steps.

Knowing your dispersion patterns is the key to smarter club selections.

"Better” means something different to every individual, that’s why it’s an important step in our fou...

Vokey SM10 Wedges are designed to make it easier to control distance with shorter shots. Watch the v...

We’re here to help you create a plan that’ll make it easier for you to reach your full potential.

Organization is a simple yet effective way to gain a mental edge over your opponents.

To improve your playing experience, we need to identify and monitor the most relevant parts of your ...

If you’re shooting 88 or even 90, then we can quickly get you below 85. If you’re already at 85, the...

Golf Motivations

Create playing lessons with a focus on game management.

Knowing the answer to this will save you shots, and shocks.


If health is the new wealth, golf is your pathway to riches.

Good and better players, if you haven’t already done so, try the Callaway Chrome Tour Golf Ball next...


Golf keeps the connections alive.

You don’t have to limit yourself to #7 iron or less.


Golf can connect generations and keep families strong.

What if getting from an 18-handicap to Scratch was easier than you thought? Focus on 4 key areas and...

Three rules you need to know. It is surprising how many golfers don’t think like this. We do. Titlei...

One in a Thousand

Create fitting leads by discussing the huge number of variations of a club's makeup and subsequent e...

What if there was a way for less experienced golfers to get closer to perfection more often?

Is it a ‘Search for Perfection’? For many, golf is a game they know they’ll never perfectly master, ...

There’s many ways to remove the frustrations caused by your worst misses. There’s a way to tighten y...

Which green in which event causes the best in the world to write “No”?

Drawing on positive memories will help you deliver in the present!

Ever wondered why Ping irons have a notch in the hosel?

With some deliberate breathing, your butterflies can positively affect pressure-filled shots.

What recreational golfer wants to carry yardage books and calculate every shot distance exactly? The...

Someone said the PING G430 Irons were the most boring irons ever. Surprise yourself.

Use your senses to narrow your focus in the heat of competition.

The CoG on a wedge? Grinds? The shape of the wedge? The leading edge and offset, how do they help? A...

The technology in the new Titleist GT series drivers is so advanced it allows a beast of performance...

Two exceptional new 460cc drivers. Which is more likely to be your partner? Do you want the forgivin...

We hear about wedge grinds, but which grinds help which shots, and how?

The speed ring in the Titleist GT series drivers raises ball speed across the face of all the driver...

Putters reveal performance. Scotty Putters are designed to make magic.

When you’re trying to hit accurate iron shots more easily and more often, you need to have a look at...

Could it be any easier to square a putter face with these contrasts? But there’s another part to acc...

It fooled us. Which putting stroke is the PING Ally Blue designed to support?

The beauty of a gentle L-neck hosel. Bewitching. But what you can’t ‘see’ is the toe hang. Make sure...

Learning to slow down between shots will help you to stay calm and centred out on the course. During...

This aspect of wedge design could help you make effortlessly clean impact.

Two very similar putters but one very big difference. One could be a friend. The other likely a foe.

Apex Ti Fusion Irons

Apex Ti Fusion Irons are expertly crafted like no other iron in golf. This player performance iron i...

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