You can be even better

Break 85 Series | Better Golf & Coaching


If you’re part of a group of friends shooting scores in the high 80s or early 90s, then you’re all on the edge of a big improvement to your on-course experience. To be shooting those scores, you’re already showing the athletic ability to play this game well.

Shooting low 80s is a lot of fun

We’re looking for a group of friends who wants to go the next step and all make the improvement to be shooting low 80s most times out. Interested? You don’t need to read more.

We’ll start with an assessment of each golfer to identify the personal opportunities, but our experience tells us that the improvement areas will lead to:

An extra 10 yards or more off the tee, with more fairways hit. Not reloading or hunting for balls in the trees and rough, already makes for a great walk more often. 

Mid-iron approach shots that are consistently on or around the green. That consistency builds confidence. A spring in the step with more birdie opportunities.

From inside 40 yards, the ability to get the ball consistently within one-putt range using a range of short-game shots. Stride onto the green, knowing you’re going to save par.

Better decisions; better strategies to tackle each hole; risks well taken and risks well avoided. You’ll walk with the right thoughts that hole after hole will improve your scorecard.

You can break 85

If that’s a golf experience that appeals to you, then please don’t wait. Start the journey to hitting even better golf shots.

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More than forgiving

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How does it look?

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Fit for more fun

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Changing perceptions

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Feels like nothing else

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It’s all connected

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Squat for distance

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Experience something comp ...

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More power, less effort

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Strengthen, stabilize, su ...

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Take our putting benchmark challenges and find out.

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Continuous improvement

If you’re a better player, then you know that every little helps and can make a big difference.

Your clubface and golf ball are in contact for a fraction of a second. Your ball flight is decided h...

An Epic Improvement

A Super Hybrid built like no hybrid we have ever seen before.

With poor posture, your accuracy, strength and power are reduced and your risk for pain and injury r...

Designed stronger

You may already be a good ball striker but a club length extra will lower the scorecard.

Do you want more control?

Designing a wedge that allows chips, pitches, sand, ½, ¾ and full wedge shots from all lies to have ...

You know where you want to be. Is the shot shape that important?

Co-ordination of different muscle groups allows you to pivot properly and transfer energy on your do...

One rung at a time. All the way to the top.

Your latissimus dorsi muscles have the largest surface area of all your muscles and are responsible ...

Not one-piece?

They feel like, sound, and look one-piece, but the performance tells another story.

How do they do that?

How have Callaway added distance control to every wedge shot with the same club?

Mobility in your shoulders and thoracic spine, as well as strength in your shoulders and core, will ...

Percentages that don’t lie. Facts to help you.

Do you need to be a realist to lower your scores?

With the right stretches and exercises, your hip flexors can help you get the most out of your game....

Add to your speed

Are these the irons that change the game for most of our golfers?

World of wunder

Jonny Wunder takes the Callaway JAWS Full Toe Wedge out for a test-drive on different wedge shots.

If one is your ball flight, then here are some options.

To avoid injury, improve mobility and increase strength in your pivot, you need to do the right stre...

So what’s so magical about the number 17?

When your hamstrings and surrounding muscles are strong, flexible and stable, not only will your gam...

Add to your precision

Whoever you are, there’s a new T-series Iron that improves your experience. Which one works for you?...

The ultimate spin machine

The new Callaway JAWS Full Toe Wedges combine four technologies to generate unparalleled spin on any...

Strengthen your golf swing and get more distance by strengthening your core and your backswing pivot...

Further education is required and handicaps tumble.

Beyond golf

As humans we need connection. Let’s make sure that your golf game and relationships are equally stro...

While loft impacts your launch angle and distance, there’s more to it than just the degrees of loft ...

Get your head in the game

Make sure you’re getting the most out of your life by looking after your physical and mental health ...

When it comes to getting you further down the fairway, there are a number of areas we can exploit.

The role of your posterio ...

Your core and posture impact your hip rotation and therefore your swing accuracy. Start with an asse...

The gift that keeps on gi ...

Improve more than just your swing. What are you waiting for? Reap the benefits golf has to offer.

Larger hitting zones are making it easier to increase your smash factor. Find out why that matters f...

How much do your hips rot ...

Your ability to keep your club on plane is hugely dependent on your hip rotation ability. Start with...

There’s a way to improve your control around the greens without changing your swing or setup.

More than just a game

Get the most out of your life and your health with one of the best games in the world. Don’t wait an...

While longer drives can shorten your approach and improve your playing experience, being on the fair...

A major power source is y ...

Add yards, clubhead speed and accuracy by simply improving your hip action. Get started on your jour...

The correct lie angle is important for all your clubs, but it’s critical for your higher-lofted scor...

Test yourself

The technology works. But will it work for you? How much could it improve your experience?

All over the show?

Understand the laws and make it all so much easier.

More scoring options

From anywhere inside the scoring zone, there’s a wide variety of potential shots to play. Are your w...

Sometimes you can feel it

Influence the hands, and you influence your putting experience.


The numbers on the sole of your wedges don’t tell the full story.

Get a grip on the problem

Sometimes better golf is literally just in your hands.

We want to change your golfing experience and enjoyment. Each hole starts at the tee. So let’s start...

Odyssey Gamechanger

The biggest cause of missed putts by most amateur golfers can be resolved.

Making it harder

The art of golf; the journey to better; more enjoyment. There’s a path to them all.

The sweet spot is part of the solution, but there’s another major factor in your tee-shot efficiency...

Do you know how difficult golf is, if off the tee you’re barely reaching 215 yards? You do?

The simple ideas

If you can see it, you can believe it. That’s powerful. That’s better.

Not ‘right’ from the off?

How many holes must be spoiled from the tee? One factor causes most of the problems.

How efficient are you? How many yards do you generate from each mph of swing speed?

Break it down to break 10 ...

When trying to break 100, taking more shots with clubs that you are more comfortable with is a bette...

The average LPGA Professional translates what is the same swing speed as a regular golfer into a lot...

Isaac Newton allegedly lay about under a tree. We invest in balancing the physics of four factors fo...

Here are some simple exercises to bring home an understanding of what impacts feel, rhythm, and spee...

Inside and out

Go the distance. Look after your rotator cuff muscles to hit the ball further and get more out of yo...

Simplicity rules

Breaking 100 becomes a lot easier when your wedge play is more efficient.

Rise to the occasion

Make sure you’re doing the right rotational exercises to protect your and strengthen your shoulders ...

Smallest club, biggest im ...

The humble putter has the power to take you into the 90s.

Golfers swinging under 85 mph with their driver should please come and see us.

Accuracy is everything

With the right exercises you will lower your scores on the golf course and reduce your risk of injur...

Ignore "par" and break 10 ...

Across 18 holes, carding 9 bogeys and 9 double bogeys gets you to 99. Say no to “par pressure”.

The right rotation

Keeping your rotator cuff and surrounding muscles stable will help you reach more greens and play be...

Why shaft matters

Get your shaft weight right and timing could come easier.

Numbers that tell a story

Three numbers that tell a story and directly impact your enjoyment and performance on the course.

What really matters

There’s something more important to distance than clubhead speed.

A second scorecard you sh ...

Do you know your ‘short-game score’? It could help you lower your overall score.

Let’s blow up a myth

It’s time to blow up one of the biggest myths in golf.

Could shorter be longer?

A shorter shaft could make it easier for you to square the clubhead.

How do you approach appro ...

"Greens in regulation” is an important number, but there’s another number that could be even more us...

A number worth knowing

It’s simple. The more fairways you find, the better your playing experience. But do you know the ave...

You really are 1 in 1,000 ...

You don’t suffer with a car seat that makes driving more difficult. Find your ONE.

What would you rather hav ...

A fitting decision that could transform your tee shots.

Beauty in a beast

The Titleist TSi4 is so good-looking and with such a beautiful sound at impact that you might think ...

Many golfers fall into traps set by course designers when they go flag-hunting. But there’s a way to...

Fire in the hole

Maximum ball speed from the hitting zone you can strike in the Titleist TSi3.

The slowest but best

In a fast-paced, frantic, friends-on-facebook world there’s a slower and better social network.

Is your shaft cutting you ...

If you often fall short of the distance you know you’re capable of, the problem could be the piece o...

Freedom to shape your sho ...

If you’re looking for increased workability from tee to green, you’ll really enjoy the Callaway Chro...

Teeing the ball up too high and not using the tee box properly might not seem like a big deal, but i...

Be my guest

Inconsistent face strike pattern with an inconsistent attack angle and swing path? The Titleist TSi...

Play 9 with us

There’s yet another reason to come and play-9 with us.

Are your irons pushing yo ...

You set up perfectly and pulled off a great swing, yet you still pushed it and missed the green. The...

A forgiving nature

Callaway APEX Pro 21 Irons change the game for the best ball strikers.

Fulfill your distance pot ...

Aggressive swings that need extra assistance reducing spin on full shots need the new Callaway Chrom...

Coming up short is a common problem on par 3s. But when you change your club selection and aiming st...

It’s not a young man’s ga ...

There’s a new and very relevant design frontier opened up and it brings bog benefits to many of the ...

Our mission in life

Play-9 with us and a whole new world opens up.

No excuse not to

If you’re a good ball striker you should try forged irons. If you feel you can’t because you want he...

Is your driver working fo ...

Many golfers are losing distance off the tee without even realizing it. Are you one of them?

Your new lucky charm?

With this much quality at your disposal, you can make your own luck. The new Callaway Chrome Soft Tr...

For so many of us, par 3s are where it all goes wrong. Here are three steps you can take to change t...

Breakdown 1 to 4

Four Titleist models disguising hundreds of different solutions.

Discovering Love

We’re here to nurture the greatest love affair you’ll ever experience.

Making them your putting partner for 9 holes is more likely to inspire them to take up the game than...

Is it really your fault?

These two fitting aspects of your setup can make your long irons much easier to hit.

What an experience

Design that allows a tungsten weight to change the game in forged irons brings the thrill of ‘feel’ ...

Everyone wins

It was inevitable that forged irons would become available to more golfers and that performance woul...

Yes, you can!

Golf should be a joy, not a constant struggle. You can experience better. Here’s how.

This changes everything

Shooting in the 80s? Then we have a plan you’re going to want to hear about.

Your iron fitting checkli ...

Once we check off these three items on your fitting checklist, you’ll be hitting better iron shots a...

The 20-hour plan

In just 20 hours, you could be shooting lower scores and have more fun on the course.

How good would it feel?

Performance variables are a means to an end. The real achievement is how much more enjoyable your go...


Here’s a fun alternative playing format that will help you improve inside the scoring zone.

A smarter approach to bet ...

Playing with the latest iron technology is only the first step to hitting better approach shots. The...

It’s only a matter of tim ...

It’s not a question of “if” you could achieve a better playing experience, but “when”. And an assess...

A fun and full playing experience on the golf course that takes less than an hour. It is possible.

Plenty of fish in the sea ...

With so many iron fitting options available, it may seem impossible to find your perfect match. But ...

What do you want to achie ...

One of the best ways to identify how you can improve your golf game, is to come in for an assessment...


You can treat tee boxes like a suggestion rather than a rule.

Feelings matter more now

The world is more than ever about the people and the games we love. What will help deepen your love?

Making square contact eas ...

By making sense of these two crucial fitting components, we’ll sort through the options and find you...

An introduction

The Ping G425 Drivers. Each with a different reason for a different golfer to fall in love.

Genius by design

Each year TaylorMade includes a piece of design genius in their metalwoods to improve everyone’s per...

Removing doubt

The PING G425 MAX Driver changes the way most of our golfers will FEEL on the tee box. This driver c...

We’ll help you swing away ...

The way that weighting is used to improve your performance, including shot shape, is very different ...

Enjoy the middle

The Ping G425 SFT creates up to 25 yards of right-to-left movement correction on tee shots. This Dri...

Real wealth is beyond str ...

Fairways, friends, and fresh air. That’s a better life. That’s real wealth.

Selecting the best result ...

For some golfers, the difference between two of the new TaylorMade SIM2 Driver Models might be minim...

Experience surprise

It’s solid contact, a great ball flight. You’re feeling great. Then it gets better. The PING G425 LS...

There’s a new driver in t ...

Shape In Motion evolved, or a driver reconstructed. Either way, there are two unexpected benefits wi...

How’s your separation?

Being able to properly ‘separate’ your upper body and hips during your golf swing helps you hit long...


We’re here to help you stay on track and reach new levels of enjoyment and scoring.

Be “the wedge wizard”

Impress your playing partners, have more fun around the greens, and lower your score.

The dimensions of distanc ...

Once we know the answer to these questions, you’ll have the perfect distance package.

Discover new parts of the ...

Finding the fairway from the tee box is about fine margins at impact with your driver.

We can use two specific phases of each hole to benchmark your game, lower your score, and improve yo...

Why your mobility matters ...

When your kinetic chain is strong, your energy transfer is better, and your swing is more powerful a...

From dreams to reality

A more fulfilling and satisfying golf experience doesn’t have to be confined to your dreams; let’s m...

Find your ideal spin rate ...

Backspin generates lift for your golf ball, but how much is too much for you? 

A tale of two golfers

Which of these two golfers do you think drives the ball longer and more accurately?

Mobility for more smash

Increasing your pelvic mobility can help you hit a higher smash factor more consistently.

Let’s find your stairway

There are many stairways to golf heaven, and we can help you find yours.


Here’s how we’re going to help you achieve your goals and play better golf.

One change for longer dri ...

It is possible to drive the ball further without increasing your swing speed.

There’s so much to gain

This small driver improvement could help you take a shorter club on your approach.


What part of your game would give you the most joy if you improved it?

More power is a process

To develop your golf swing’s full power potential, you need a strong foundation of mobility.

The golf of your dreams

Golf should be a source of joy, not misery. You can play the golf you dream of, and we can help you ...

Why your launch angle is ...

Looking for a 250 yard+ tee shot with an average swing speed? Launching it higher will help. But how...

Your best golfing year ye ...

This fitting component could be the foundation for making your golfing New Year resolutions a realit...

The importance of retirem ...

You create a financial retirement plan for a reason. But, what’s the point if you don’t get outside ...

Four tips

Breaking 90 means loving your wedges and mastering four particular shots.

Technique and equipment

Your putter should be your magic wand. There’s one more club that needs the magic dust.

Take on any lie

Here’s a fun way to improve your stroke play from tricky lies.

Have you got time?

If you’ve spent many years playing recreational, social golf, shooting in the low 90s, then how good...

No excuse

Where should your priority be when you think about ‘distance gapping’?

Don’t go faster

In fact, we would rather you went a little slower and tried to emulate the LPGA Tour. Your experienc...

Get tested

We want to help you hit more good shots. You’ll enjoy the feeling of solid contact more often.

Save them

Too many people are working from home and failing to disconnect digitally, to really connect with fr...

You don’t need 4 hours

Par 18 is a great game to play with friends, and it will definitely sharpen you up.

Eyes on the prize

If you want to break 90, then that’s the prize. Do not be diverted.

Swing and performance

If you want a golf swing that has you looking good and threatening 80, then

Escape, first time

We’re going to help you play those tricky winter lies.

Don’t change speed

What if we could add 41 extra yards to your tee shot without you swinging the slightest bit harder?

Is the fairway dead?

We keep reading that the fairway wood is dead, but it's not even a relevant debate.

Everyone is different

If you think that over a 1,000 variations of any single golf club is a lot; how many variations of ...

“We” time matters

We have had a tough, stressful last 12 months. You must make sure that you have balance in your life...

Different scorecards

You know that on every round, you ought to create two additional scorecards?

Let’s hit the slopes

Playing from sloped lies is always awkward, but it doesn’t have to mean dropping shots.

Change your thinking

We allow the wrong swing thoughts on the tee. If you want to break 90, think again.

Strength not required

Golf is a game of technique and timing. We’re looking for ladies who want to have a game that gets t...

What is Hale Irwin taking ...

We can all see the impact of age on tee shot performance. It can be dramatic. Yet Hale Irwin’s stati...

Think again

Hybrids emerged at another time when a #5 iron wasn’t a #3 iron in disguise.

It’s difficult enough

Hitting at a small target from a distance is already difficult enough. It could be easier with no ef...

What’s your plan?

If you want to break 90, then how are you approaching each hole? Here are some thoughts.

Your set make-up matters

In one of the most important parts of the game, most golfers place themselves at a disadvantage.

Break free!

Don’t get stuck in the mud this winter.

Four friends wanted

If you’re shooting low 90s / high 80s, then it's time to get below 85 most times, and even threaten ...

The best thoughts

Do you think or believe that you’re worth it?

Surprising data

Several studies around the world by different organizations have produced some startling tee-shot pe...

It’s a lie

Why do they mislead us? Why not have a ‘truth’?

Spread the love

More than ever this year, if you play golf, you know what a real gift golf is to you. In fact, is th...

Just looking at this

A happy image that disguises frustration caused by a simple equipment error.

Another factor

It’s not just the loft and center of gravity that impact your launch angle.

One factor to fix

One factor has the largest impact on your ability to sink putts in the 8 to 10-foot range.

What do you most need?

Four models of a driver can all create different launch angles.

Callaway X-Forged release ...

A new release from Callaway Golf offers better players, the looks, feel, and feedback they demand, b...

What’s the problem?

Why is there such a big gap between the number of flat 10-foot putts a Tour Pro sinks and the number...

It works for you?

The laws of physics demand that we make sure the launch angle and spin rate of your golf ball maximi...

How many would you sink?

Here’s a putting skills test you should challenge yourself with on a regular basis.

You’re an individual

There is nowhere that your DNA is more apparent than on the tee box.

Fast ball-speed, low spin ...

The Ping G410 LST not only reduces spin to extend carry for those creating faster ball speed, it str...

Get dialed in

We have a range of Titleist Irons that will bring more consistency to every golfer’s game. It’s time...

Better balance, better go ...

There’s a very good reason for the strange looking poses in yoga.

Land where you aim

You don’t have to aim left to accommodate your persistent fade. This new driver is going to help us ...

Competition doesn’t matte ...

The most important thing is that you enjoy yourself.

Improve your golf and bri ...

Morning work commutes can now be replaced with an hour in the fresh air improving your golf and havi...

Find YOUR flex

One manufacturer’s ‘stiff flex’ shaft is another manufacturer’s ‘regular flex’ shaft. So how do you ...

You don’t have to ‘work w ...

Being in the fairway is great. Being further down the fairway is better. This new driver helps us ge...

Unseen assistance

If you fade or slide the golf ball off the tee, the beauty of this driver is in the shape of shot yo...

A wider hitting zone

Clever use of tungsten in the Titleist T300 irons means a thin top line, but a wider, more forgiving...

The breath matters

Here’s a way you can increase oxygen and blood flow to your muscles, for a stronger, more consistent...

Generations golfing toget ...

How many sports enable grandparents to play with their children AND grandchildren?

What a way to start your ...

Your golf no longer needs to be confined to your weekend.

Take control of scary sit ...

Knowing your dispersion patterns frees you up to approach a daunting hole with more confidence.

Take on any challenge

When you know your dispersion patterns, it becomes so much easier to navigate a new golf course.

The effects of gravity

Even when lofts are equal, CoG has a big impact on the type of ball flight you’re getting.

Still no compromise

PING hosel adjustability WITHOUT raising the CoG because of more innovation.

This is a wonder club

Better players with lower handicaps play with more pressure on approach shots. There is a greater ne...

Tackling the “fore right” ...

A new driver that’s going to help us straighten out your tee shots and put you in the fairway.

Going deeper into strengt ...

For golfers looking to take their game up a level, muscle strength endurance is key.

Invite her for a round

The positive benefits of golf apply to everyone, regardless of gender, age or ability.

Mind the gaps

Fill the gaps in your schedule with joy and better golf at one of our practice clubs.

What loft irons should yo ...

With so many iron loft options now available, you need some direction before making a selection.

Even better ball striking

The MAX Impact Technology in the Titleist T200 Irons is quite literally a gamechanger.

Don’t compromise

Three Ping Driver models targeting different golfers and solving different problems without compriom...

Remove the big miss

New equipment that’s going to help us take the push and slice out of your drives.

More than just flexibilit ...

Mobility is the most important fitness component for golfers, and this form of exercise helps you to...

Improve your odds

Knowing your dispersion pattern will help you negotiate the course a lot more successfully.

More time for golf

If you’ve recovered time by working from home, our practice clubs are the perfect fillers.

Golf is a game for all

What does it mean to be ‘a golfer’?

Save shots without alteri ...

Understanding your dispersion pattern can have an immediate impact on your club selection and aim.

What is a #7 iron?

There are big iron loft differences between manufacturers. That has implications for your game.


The shift to competition is a make-or-break phase of a junior golfer’s journey. Parents have a massi...

The practice green is one of the most important areas for children starting golf.


The way children are introduced to the game impacts whether they become golfers or not.

We want to make an introd ...

If you need any of: removal of a slice or fade; or an easier golf game; then please meet our new fri...

It’s in the hips

Your hip flexors help you tilt and rotate your hips during the golf swing but they don’t like extend...

It's time to slow down

Golf is the perfect counterbalance to the pressures of modern life.

Keeping FUN at the core

Golf is a game for all of us to enjoy, for life.

Keep moving

Staying active is good for your body as well as your golf swing.

Tried the par-18 challeng ...

This fun challenge is a great way to improve your wedge play skills.

Teeing it up

Don’t underestimate the importance of teeing up properly on par 3’s.

So many reasons why

From physical and emotional well being, to connecting with family and friends; golf has so much to o...

A richer, healthier life

Golf has so much to offer. Everyone can benefit.

Be prepared for anything

The perfect tools you need to be ready for any short game challenge. The new Callaway JAWS MD5 Raw W...

Test your distance contro ...

The 50-foot Challenge is a great way to see if your putting stroke and your putter are working toget...

This can make wedge play ...

Hitting good wedge shots without making perfect contact is possible. But there’s a catch.

All work and no play

Work often replaces golf, but it doesn’t have to be one or the other.

Your child's golfing jour ...

The most important thing is what golf means to your child. Let them have the relationship they want ...

This isn’t prime scoring ...

Seeing all par 3s as scoring opportunities is a risky game to play.

Too much of a good thing

Too much putting loft makes consistently getting the ball to the hole more difficult than it should ...

Give them more

For your children, it’s about so much more than learning golf; it’s about healthy physical and socia...

Moment to moment. Accomplishment to accomplishment. Golf is a special journey.

Greenside can be your pla ...

Many golfers get tense around the greens, but it doesn’t have to be this way.

Your short-game equipment ...

Are you making half of your round more difficult than it should be?

Sliding putts way past th ...

You might have too little dynamic loft in your putting stroke.

The perfect scrambling to ...

More spin and control from any lie. The new Callaway JAWS MD5 Raw Wedge.

Golf is healthy, too

Golf shouldn’t be excluded from the health and fitness boom.

Develop a love for the ga ...

As the parent of a junior golfer, you have a very important role to play.

Restore the rhythm

Heard of “scapulohumeral rhythm”? It helps you make a full shoulder rotation and swing on plane.

Now’s the time to get the ...

Getting your children into golf while they’re young makes skills development a lot smoother. But tha...

Green first, then flag

Flag hunting on par 3s is a limited approach that creates unnecessary risk.


Golf courses are places where joy is shared and relationships are built.

How low can you go?

The total number of shots during your round isn’t the only score you should be keeping track of.

Your wedge set

You want to be able to play every type of wedge shot with full control.

Score inside 40 yards

Take control of your short game. The new Callaway JAWS MD5 Raw Wedge.


Golf brings people together in our disconnected times.

Golf isn’t a funnel. It’s ...

A pie with FUN at its core. And it’s perfect for children.

Free your swing

With a few good habits you can improve your movement and flexibility, and free your golf swing.

Golf enriches lives

From good physical health, to a vibrant social life and stronger relationships. Golf has all this to...

The game of a lifetime

Three generations connected by golf. What an incredible opportunity!

Stop coming up short

Knowing these five distances will improve your chances of hitting the green on par 3’s.

Is this your scoring zone ...

Next time you play 18 holes, try out this benchmark challenge to see where your short game is.

Your scoring zone

So much about playing better golf and having more fun depends on this zone.

Raw performance

A new finish that gives more spin and control to any golfer. The new Callaway JAWS MD5 Raw Wedge.

Not to be forgotten

It’s not spoken about enough, but putter loft massively affects your distance control and accuracy o...

Not to be forgotten

It’s not spoken about enough, but putter loft massively affects your distance control and accuracy o...

Enriching childhood

Golf offers children positive experiences and connections for life.

Are your clubs making the ...

There are certain aspects of your club setup that can be easily changed to improve your golf.

Vokey SM8

Craftsmanship, beauty, options, in the best wedges on tour, but it’s the new design feature that mak...

How easy must it be?

Better Alignment, Better Putting.
How much better?

Taylormade SIM irons

Two models, each with super-thin, super-fast faces with some super-smart engineering to package a be...

Taylormade SIM Driver

So many ways to improve your experience off the tee; and surprise everyone else on the tee box.

Counteract the distance d ...

Check out these stretches and exercises to help you reduce the distance dip that comes with age.

A game that gives childre ...

Golf offers your child the fun of gaming with the added benefits of exercise and fresh air.

Take shots off your score ...

Now is the time to make an impact on your scorecard. If we could add distance to your tee shots and ...

Hold that groove

Fresh grooves make a significant difference to control around the green. So what if your grooves cou...

Alignment and Impact

Triple Track creates perfect alignment at address. How do you make sure the club face is square at i...

Your personal bag

When we’re assessing the options for your approach shots, its not about choosing a set.

You matter most to us

We think about you on the tee. What help do you need? What can we do with your ball speed, launch, a...

How’s your energy transfe ...

Smash Factor, a measure of energy transfer, is a big part of how far you hit the ball.

How’s your swing separati ...

As we age, we can lose the ability to make this rotational separation, but here’s a great exercise t...

Golf time is family time

Golf gives families an opportunity like few other sports.

Out front and better

The Vokey SM8 wedges have a unique feature of their design that makes it easier to hit accurate wedg...

How easy must it be?

Why note measure just how much better you’ll be from 12 feet.

Clever use of the ‘cone’

Each of the different Taylormade SIM irons in your bag will have a different inverted cone placement...

More ways to speed

The Taylormade SIM driver offers us many ways to increase your ball speed and increase carry and dis...

The biggest carry factors ...

These two things that have a massive impact on your distance.

Improve your rotation

Muscles stiffen with age, reducing your rotational capacity. Here’s a great stretch to help keep you...

Creating lifelong connect ...

This is where golf becomes more than just a game.

Putting is great but …

If everything goes right, then there’s the chance of a glory putt, but there’s a lot of important sh...

How good are you from dis ...

Increase the number of holes you finish with the satisfaction of a solid two-putt or even a birdie.

Keep grinding

You put a lot into your short-game. You want a lot from your scoring clubs. Keep grinding with the V...

Vernier hyperacuity?

You can give your brain a better chance of aligning the ball to your target and your putter to the t...

That’s a lot of support

For get the support for the super-thin face, it’s the support for your launch that makes the Taylorm...

It’s almost illegal

The Taylormade SIM Driver starts out life with an illegal face, but a unique manufacturing process p...

Go the distance

What clubhead speed has to do with it.

Vernier acuity?

How do we improve the relationship between your eyes and your brain to sink more putts.

Stay limber, hit it longe ...

An important stretch for rotation.

Life skills through exper ...

The golf course is a safe and fun testing ground for children.

Driving or Putting?

We’re not sure why we hang on to some old truths when the new truth is so clear.

A lot can happen in 2 yar ...

1mph of ball speed adds 2 yards of distance. And a lot can happen in 2 yards.

There’s a reason

You buy new wedges because you want more control and more accuracy.

A bridge to better

Super smart engineering on the Taylormade SIM irons opens up so much opportunity for your approach s...

Not an even ‘keel’

The genius is in the keel. It influences everything. It changes your experience.

Long drives come in three ...

The trio of impact factors that help you go the full distance.

Many ways you can benefit

A stronger core gives you more distance on course and better movement off it.

Now the better golfer win ...

For so long the improvements in technology have been aimed at the game improvement golfer. Now the b...

Now the better golfer win ...

For so long the improvements in technology have been aimed at the game improvement golfer. Now the b...

Now the better golfer win ...

For so long the improvements in technology have been aimed at the game improvement golfer. Now the b...

Added yards without added ...

Generate more power without risking injury.

Don’t waste the benefits

However much great technology you’re about to buy, have you invested in what’s needed to translate t...

Don’t waste the benefits

However much great technology you’re about to buy, have you invested in what’s needed to translate t...

Don’t waste the benefits

However much great technology you’re about to buy, have you invested in what’s needed to translate t...

A stronger core for longe ...

Generate more power with less effort.

Start their journey

Getting your children into the game early could be the greatest gift you give them.

Why finding your one is s ...

The right setup will help you experience more magical moments on the course.

Have you tried a round on ...

A good way to prepare yourself for the variety of challenges during a round.

The perfect outlet

Some ideas to keep your children active and golf-ready during the PGA Junior League postponement.

Get into position

Shoulder mobility helps you swing on plane and reduce elbow strain.

It's competition time

When junior golfers move into a more competitive phase of their development, correct practice become...

No stopping power?

Your wedges could be the reason your handicap isn’t lower.

It's about more than golf

Now – more than ever – we have to think about a future for our children.

Master up and downs

Here’s why getting better at scrambling is especially important for amateurs.

What were you aiming at?

Technology makes it so much easier to land on the distance mark, but doesn’t always help with the ta...

Playing to improve

Playing a second sport that complements golf can help juniors improve their golf performance.

Where are you striking th ...

Where you make impact with the golf ball has a massive impact on distance and ball flight consistenc...

Loosen up for better rota ...

Hip rotation is fundamental to the golf swing. Here’s how you can improve yours.

Playing to improve

Playing a second sport that complements golf can help juniors improve their golf performance.

Are your wedges adding sh ...

When you’re facing at least 9 scramble situations per round, you need sharp grooves.

Let's make you more accur ...

Correcting your lie angle will make it easier to hit straighter shots more consistently.

Chip your troubles away

In times like these, golf can be your solace.

Why PGA Jr. League?

While the PGA Junior League is postponed, it’s a good time to reflect on the values that make it so ...

Get comfortable with the ...

Make it easier to respond positively to challenges during a round.

Make golf easier

More can actually mean more often. If that’s perfection, that’s a good thing

Take a more considered ap ...

Perfect ball striking means nothing if you don’t consider the situation.

Fresh air, movement, fun

A golf course is the perfect place to enjoy some time outdoors.

Why your ankles matter to ...

A stronger foundation for a better golf swing.

Learning the ABCs of move ...

The more sports a child has played, the better off they’ll be when learning golf.

Why upper leg mobility ma ...

A more balanced golf swing and less lower back pain.

Let’s prove something to ...

It might be a lot of effort to be an elite level golfer. But it doesn’t take very much at all to mas...

The power of re-gripping

New grips can help increase your clubhead speed and improve your consistency.

More control around the g ...

Distance control with your wedges shouldn’t be a guessing game.

Different faces. But the ...

AI design for the first time in irons, has produced a set unlike any before it.

Giving you the most help

Making it even easier to consistently launch your ball high and straight. The new Callaway MAVRIK MA...

I don't want to lose out

If a slow or slowing swing speed means your approach shots need longer clubs, it’s time to take a li...

The ‘fun’ in fundamentals

Playing outside is important for children, in general, but it is especially so when learning golf.

An escape in difficult ti ...

A golf course is more than just 18 tees and greens.

Improve your mobility

Play your best for longer.

What could you improve to ...

Add more value to your practice by choosing a skill to make the primary focus of your range session.

Distance training during ...

Get active during downtime to improve your distance when you return.

A simple question

Do you want 40 yards of better feelings?

The best thing about golf is something that can be...

Experience the difference

New grips not only feel great in your hands, they also help you play better golf.

How grooves save shots

Sharp wedge grooves can be the difference between a 14-foot putt and a tap in.

We’re in this together

Through this tough time with its restrictions and social distancing, we still have the love of the g...

Enjoy every iron

Get your lie angle right, and you’re better positioned to enjoy your entire iron set.

Add smarts to muscle

Ping G710 irons come with multiple ways to help you play a better golf game. Great job.

Love your irons, all of ...

Being comfortable hitting any iron makes the game more enjoyable.

Double your advantage

Forgiving irons are even more of an advantage when your lie angle is correct.

What a feeling!

This should result in the dream sound, time after time, after time. Technology with a little adjustm...

No more three putts

Confidence over short putts adds confidence to your whole game.

How you can go even faste ...

Fast iron faces become even faster when you’re square at impact.

How’s your attack angle?

How improving your angle of attack can give you a shorter approach.

Clever clubhead weighting ...

But there’s another weight in your setup that’s just as important.

Achieve more this year

What aspect of your game could you improve?

Are you taking advantage ...

How to get the most out of modern iron technology.

The slowest but best

In a fast-paced, frantic, friends-on-facebook world there’s a slower and better social network.

Why shaft weight matters

Get your shaft weight right and timing could come easier.

Ice cold precision

The new Callaway MAVRIK Sub Zero Driver gives the best ball strikers the control and distance they’r...

Struggling for consistenc ...

The new Callaway MAVRIK Max could be the perfect driver for you.

Play-9 with us

There’s yet another reason to come and play-9 with us.

What really matters

There’s something more important to distance than clubhead speed.

Distance is the real diff ...

This club’s head shape and face design are different for a reason. The new Callaway Mavrik Driver.

Our mission in life

Play-9 with us and a whole new world opens up.

Could shorter be longer?

A shorter shaft could make it easier for you to square the clubhead.

Discovering Love

We’re here to nurture the greatest love affair you’ll ever experience.

What would you rather hav ...

A fitting decision that could transform your tee shots.

Don’t destroy your chance ...

Most golfers have some very simple to fix bad habits that have little to do with technique.

We’ve got some tricks

Face angle at impact is 85% of golf ball direction. So how do we make it easier for you? What tricks...

Pleasure sustains

There is a real joy to discovering better results. It’s even more important than the scorecard.

Starting at the beginning ...

It’s a simple objective that we make horribly complicated.

Hope is important

Forget your experience. For too many that kills hope.

There is some thinking

Golf balls don’t have a mind of their own, but they are programmed differently.

Your desire?

How much do you crave something? How brightly does your flame of desire burn?

A mind of its own?

It might react quickly, but it doesn’t think for itself.

Sink more wedge shots

Experience more green side thrills by adding spin and control to your short game.

Your Priority?

When you arrive at a golf club rank 1, 2, and 3 what’s most important to you

Strike it cleanly more o ...

Are your shafts the right length for you?

Hit any target you set

The right lie angle makes it a lot easier to hit accurate shots more often.

Why do you play golf?

Everyone is different and everyone balances the different reasons to play the game. How do you balan...

Add more excitement to yo ...

The right driver shaft weight adds distance and accuracy to your tee shots.

Keep it simple

That’s a great rule that every golfer should follow.

Attack the flag

Added distance that feels better and is more forgiving. The new Callaway Epic Forged Iron.

Get Fitted: Find your ON ...

There is a way to gain confidence, add certainty, and make more magic on the course.

There’s long, then there ...

Go longer.
The new Callaway Epic Forged Iron.

More short game spin

Loads more spin for any golfer. The new Callaway JAWS MD5 Wedge.

Now it feels better

Hitting the green feels great. Now it feels better. The new Callaway Epic Forged Iron.

Another myth

Is there such a thing as a one-club wind, especially when you don’t know if you’re coming or going?

Get Fitted: Add certaint ...

Golf is random enough at times, so here’s a reminder of how to add certainty.

Spin out of trouble

Added spin from any lie. The new Callaway JAWS MD5 Wedge.

And then there’s the wind

As if the lie you’ve got, and the challenge of every target you have, isn’t random enough, then we a...

Get Fitted: Make more mo ...

Do not settle for the occasional moment of magic. Make more magic.

Dominate from 80 yards

Take control of your short game. The new Callaway JAWS MD5 Wedge.

Practice and Play

How do you prepare for the decisions you have to make out on the course where the world is so very r...

Get Fitted: Gain Confiden ...

You’re doing so much more than buying a new set of irons. How much better is it standing over the ba...

Here’s where to start

Gluteus maximus, your chest, latissimus dorsi, and your core. The answer to the question.

Will it hold?

There are many aspects to a Fitting for better approach shots. Distance and accuracy are obvious. St...

Let the face do the work

More distance across the face. The new Callaway Epic
Forged Iron.

Want to look like a golfe ...

How would you like to look like a good golfer? How would you like to play better golf?

Minimizing errors

We fit you to make it easier to make square contact. But when you don’t we can still help.

Which part of the body?

Most golfers struggle with consistent and accurate ball striking because the wrong body part control...

The breaking point?

Club makers believe that most golfers experience a breakdown in consistency at 37 inches.

Approach with more confid ...

Easier access to added control. That’s what the new Callaway Epic Forged Iron offers you.

Beware,
This wedge bites.

The most aggressive grooves in golf. The new Callaway JAWS MD5 Wedge.

Which part of the body?

Most golfers struggle with consistent and accurate ball striking because the wrong body part control...

Think Better

First, start with the result you want. If its more magical moments, we have the answer.

Do you know someone?

If you know someone who you’d like to introduce to golf, then we need your help

Better players not exempt ...

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball make...

An important message

Learning golf needs to be ‘play’. That is the best way to learn.

Better players not exempt ...

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball make...

Watch confidence grow

Want to see a child’s confidence grow. Watch them to learn a new skill.

Attack angles

While we’re all looking at new Drivers to add distance, a small adjustment in how you use your curre...

It’s more than this

Introducing golf to children, even teenagers, isn’t about creating tour superstars. It’s more import...

Is ‘Spin’ robbing you

Most golfers are unaware of just how much too much or too little spin is robbing them of distance.

Your performance/enjoymen ...

There’s compelling evidence that improving your putting and short game creates the quickest results ...

Shooting between 85 & 100 ...

Too many golfers think that a fitting is for the very best players.

Everyone wins

Here’s research that highlights just how important golf is as an active lifestyle.

This should not be happen ...

Parents need to make sure their children are living an active lifestyle. There’s nothing better than...

Don’t buy a new Driver

But some yards!

Who wouldn’t want that

How does a 2mm change in a Driver CG change 5 to 8?

Save their Years

This is a staggering fact and one we ought to be very committed to changing.

Hype or Fact

It sounds dramatic, but its true. However, most of you miss out.

CG Matters

You don’t have to be a physics expert, but the location of your Driver’s center of gravity matters a...

It’s time for balance

Golf is the greatest game for families that has ever been invented.

We must respond to this c ...

Computer Game addiction used to a faraway place sort of problem. Ask any parent who’s child has disc...

Do you know why the emoji ...

How else does a 16-year old girl process 1,700 social messages a day on average?

You didn’t grow up like t ...

We need to find a way to add balance to our children’s lives.

Introduce Golf

Golf should be one of the activities a child participates in to live a longer and better life.

Better with friends

Any journey is better with friends. And as we said: “better is great”.

Save 5 shots

Just three small steps to take to save 5 shots (possibly more) every round.

Can you connect with your ...

If you want to improve then connect with why you want to improve.

Small margins

If just 1 inch in putter length and 2° correction on face angle turns you into a wizard on the green...

Better is Great

Forget what you see on TV, just being better is great

Is 35“ too much?

On Tour they get into a great position to sink putts time after time. But their putter length is set...

Are you going somewhere?

We want to inspire you to take a journey. As many of you as possible.

Small degrees

From 6 feet, if your putter face angle is just 2° open, then you miss.

Book your assessment

This is the greatest game on the planet. Every shot that feels right is a beautiful experience. Let’...

Genetic Impact

We’re the genetic engineers you’ve been looking for. No performance enhancing drugs. Just changes to...

The simplest golf shot

Most don’t have it. Please get it. Please practise it.

Reap the rewards of great ...

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want ...

The average length is?

If you knew you the average length of the final approach shot to the green, then you’d make sure you...

Practice, check, repeat o ...

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want ...

Dialed in?

How many exact distances have you got dialed in, that you can hit consistently, from 100 yards into ...

Three swings you can repl ...

Do you lack confidence controlling distance with your pitch shots?

How much lower?

If you’re a 15 handicap (or higher) then we’re pretty sure you could be 10 shots better BEFORE we ge...

A wedge chart helps

If you can control your distance, you create more

The start and the finish

And everything in between.

It is easier

The biggest group of our golfers should be using every advantage there is to make ball striking easi...

Our take on Dr. Rotella’s ...

We’ve changed some advice offered by one of the world’s most famous mental game coaches.

Change your magic number

If your handicap is between 10 and about 15 to 18, then use technology to change your magic number. ...

A bigger smile

Often there’s a single change that delivers the broadest smile.

Do you have to choose?

Sometimes you wish you had one, at other times you’d prefer the other. So have them both.

Joy and celebration

Why would you want to improve your golf swing; improve your consistency?

Playing for money?

The very best ball strikers playing for money take advantage of anything that helps consistency. Sho...

Take the right side out

The Ping G410 SFT uses two design solutions to reduce or remove a slide or fade. But that’s just the...

Making Par 3’s easier

The manufacturers have made Par 3’s easier. It’s your turn to take advantage of that improvement.

Where you play the most?

More golf is played from 100 yards in, than on the rest of the course. So how do you stand on two im...

The perfect lie

Are you making it more difficult to hit good iron shots on Par 3’s?

The greatest moment

You probably have between 12 and 16 opportunities in every round to turn this into a moment of magic...

The percentages

Par 3’s require good game management and good decision making.

Which is it for you?

Your fairway wood could be worth its weight in gold. Is it?

The Par 3 Advantage

How could you improve your scores on the Par 3’s?

Does speed matter to you? ...

Driver designers are now competing with “speed”, but what do you need?

The unknown

We hear a lot of chat about shaft flex (and even profile) but there’s something else, possibly even ...

Does it have to be this h ...

You don’t have to be the lonely, long-distance runner to succeed.

Unexpected benefits

How you decide to practice can accelerate your improvement and have unexpected benefits.

It’s what’s inside that p ...

The Callaway Big Bertha has a truly unique design that provides a breakthrough performance leap for ...

Your breakthrough?

For anyone shooting over 85, the Callaway Big Bertha irons have a technology that can help you make ...

A category defining iron

Introducing the Callaway Apex 19 Forged Iron. Our good ball strikers will enjoy the feel, distance a...

Long, consistent, playabl ...

The new Callaway Apex 19 Forged Irons bring great technology to a premium forged iron. The result is...

There’s no speed rule

Don’t believe what you see in online fitting tools. There’s no match of swing speed to shaft flex an...

“Mix it up”

Decide to acquire a new skill or master a new shot. Please do. Along the way, “mix it up”.

Don’t leave potential beh ...

The difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but t...

Looks great, feels great, ...

Inside the sensational finish and looks, the Callaway Apex Forged irons are packed with technology i...

You’ve got to be kidding

Watch as someone takes on a 230 yard par 3 with a new Big Bertha #7 iron instead of their normal hyb...

The longest soft golf bal ...

The new Callaway ERC golf ball is the re-invention of how a golf ball performs with such a simple wa...

“Better than you thought” ...

That’s the answer to the question “how good could you be?”. And according to one scientist with less...

Change and thrills

Some traditionalists want to hang on to the past. Well, we like some of the improvements.

You’re the engine

There are myths and misunderstanding we need to clear up.

Look like a champion

The PING G410 has more game improvement technology in a more compact head. Now you can play like a c...

The weapon of choice

Whatever the wind conditions, most Professionals prefer to arrow wedge shots in on a lower trajector...

Feel the thrill

There’s an excellent reason to come along with your driver and let us change your game.

Lower trajectory. More ac ...

There’s a technique to hitting shots into the wind that ought to provide clues to more consistency o...

Another myth busted

Anyone who thinks any aspect of fitting is only for the best golfers, has been busted again.

The thrill of speed

Speed matters, but it’s easy to increase.

Leave rage behind

Struggling in the wind. Remember:
‘when it’s breezy, swing easy’.
There’s a little more to ...

Don’t leave potential beh ...

The difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but t...

Speed and spin: Beware

The harder you swing, the more spin you’ll impart on the golf ball. With some clubs, especially in s...

Further in a Flash

How would you like to see what the largest supercomputer could do for your golf game?

Speed in so many ways

With the new EPIC Flash Driver, Callaway has brought the possibility of artificial intelligence to y...

Change and thrills

Some traditionalists want to hang on to the past. Well, we like some of the improvements.

Faster than the speed of ...

The new EPIC Flash Sub Zero will generate lightning fast ball speed and generate more power and dist...

Lightning fast EPIC Flash

Generate effortless power and lightning fast ball speed to maximize your distance, using the most in...

The weapon of choice

Whatever the wind conditions, most Professionals prefer to arrow wedge shots in on a lower trajector...

The summary and what happ ...

In the last three weeks, we’ve asked questions about what you most want out of your golf.

Some worry about strange ...

Some traditionalists worry about the golf ball and its performance. Is the distance your golf ball t...

Lower trajectory. More ac ...

There’s a technique to hitting shots into the wind that ought to provide clues to more consistency o...

The best and worst

Which is your favorite format, and which would you rather not play?

Has your performance impr ...

On Tour there has been an improvement of between 15 and 20% in driver distance. Have you seen that i...

What motivates you?

You’re driving to the club to play golf. What most inspires you about your golf today?

Leave rage behind

Struggling in the wind. Remember: ‘when it’s breezy, swing easy’.
There’s a little more to it.

Adjustable and forgiving

Adjustability used to come at the expense of some forgiveness. Maybe not now.

Speed and spin: Beware

The harder you swing, the more spin you’ll impart on the golf ball. With some clubs, especially in s...

Our new understanding

There is an argument that the biggest leap forward in performance is not the actual design of golf c...

Social vs Competition

We’re interested in where you rank on a scale from 1 (where golf is a recreational and social past-t...

You can exploit what we’v ...

If you want to hit higher spinning wedge shots, we’ve learned a lot from launch monitor data.

The added benefit

There’s another design feature to your driver face you should be exploiting. At the moment it might ...

The short-iron problem

Just when you want accuracy, your equipment could be trouble in the making.

The summary and what happ ...

In the last three weeks, we’ve asked questions about what you most want out of your golf.

We’re getting technical

Do you know what spin loft is? If you want to hit higher spinning wedge shots, you need to know.

The best and worst

Which is your favorite format, and which would you rather not play?

The added benefit

There’s another design feature to your driver face you should be exploiting. At the moment it might ...

Making the sweet spot eas ...

If the sole of the club is square to the turf at impact, then it’s easier to find the sweet spot. It...

Higher isn’t better

Faced with a 50m shot too many golfers think the way to hit it closer is to use a higher ball flight...

What motivates you?

You’re driving to the club to play golf. What most inspires you about your golf today?

Are your lie angles corre ...

Over 60% of golfers waste great swings. They have lie angles that are incorrectly sending a great sw...

The “Vertical Gear Effect ...

Where on the face of your driver, can you unlock the “vertical gear effect” for longer distance?

Social vs Competition

We’re interested in where you rank on a scale from 1 (where golf is a recreational and social past-t...

Do you want extra spin?

If you want to hit lower trajectory, high spinning wedge shots, then get some basics right first.

Impact location might be ...

Where on the face of your driver, do you strike the ball? Could the “vertical gear effect” be costin...

We want to inspire you

Don’t measure your experience by performance vs. handicap. Measure it by the number of great shots y...

Change the challenge

For many, many golfers, enjoyment trumps handicap. So check this final benchmark.

The value of your DNA

Fit your driver for your launch DNA and not only will you get more performance, it will be your frie...

Move that limit

There is a very revealing point at which golfers hit a limit.

Carry reduces danger

Sometimes changing your trajectory reduces the danger from the tee.

Filling your gap with eas ...

The GAPR LOW, MID and HIGH are a great example of how technology is making the game easier for us.

Not just another “players ...

The PING i500 Iron, a sleek blade-like design, has caused a real stir. We were shocked by the differ...

Your scoring iron

How does a cavity back create a blade-like feel? How does it create forgiveness in a compact head?

The second benchmark

Most golfers have a part of their game that drags their handicap down (or up actually).

Premium vs. 2-pce

Should you play premium or take advantage of incredible 2-pce golf ball technology? Here’s an indepe...

Battle of the best

Two Callaway Golf Balls that are real category leaders. Which is best for you?

Longer and straighter can ...

Of your personal launch DNA requires us to reduce your spin rate, then there’s a good chance that al...

Beware generalisation

When you read magazines they have to make assumptions about who you are. We don’t. We’re interested...

The first question to ask ...

If you want to improve your score or lower your handicap, then start by benchmarking some key areas ...

Splash out the sand

Bunkers don’t have to be thought of as a ‘hazard’.

Eliminate those silly mis ...

Learning how to use your bounce will make you much more consistent, and eliminate fat shots.

Hit closer chip and pitch ...

Making time for bounce could save you a lot of hours.

Titleist speed from the f ...

The new Titleist TS Fairway metals will be game-changers for many of our golfers.

Introducing TS

TS is Titleist Speed. The total redesign of a driver to deliver speed that matters to you.

Now, you can be faster

From the tee box, speed matters. With leading manufacturing, you can make speed an absolute priority...

Use your ‘bounce’

You might know about bounce, but can you use it?

“We have lift off”

Rocket science and approach shots. They both need faster, higher, longer. The Callaway launch pad!

How does it benefit you?

Is technology innovation, and its impact on your game, all hype?
The first of several Callaway e...

You’re 1 in a thousand

Actually you’re one in several thousand. And it should matter to you.

Why are they so nasty?

Some Par 3’s you face are downright evil. They offer any golfer, whatever their skill level, the opp...

The Par 3 seduction

The designers of Par 3’s know how to seduce you into a big score.

Different Grinds, differe ...

Do you know that Grind design is very important if you want to make greenside shots easier?

Which is the distance tha ...

We now have so much data on yardages available to us. Why aren’t scores getting better?

Short hole drama?

Par 3’s are the great equalizer. We can all put a low score on our card. Then why the drama?

Grinding out lower scores ...

Do different Grinds on your wedges make a difference?

Weight matters

Your Putter is a precision tool that you need to use to exercise control over the ball direction and...

Your Putter partner and L ...

Two golfers with exactly the same dimensions and setup, could require a different length Putter depe...

The Odyssey Red Ball adva ...

Watch as Hank Haney explains why setting up using the Odyssey Red Ball helps you make more putts.

Gain an unfair advantage

Hank Haney explains how a very simple design addition can give the regular golfer a Tour Pro’s setup...

The Odyssey Red Ball Adva ...

We’ve never seen a Putter with more setup and alignment assistance for the golfer. To view our opini...

Odyssey Red Ball - Gain a ...

Shooting the lights out requires a great putting round. And that requires something very simple.

The Red Ball improves ali ...

In this video, you’ll see how the Odyssey Red Ball Putter’s unique visual aid sets you up to hit you...

Your personal cover

Bid to get a one of kind head cover and contribute to a great cause (our servicemen and vets).

Is that golf?

Of course it is. There are so many different formats. Some may make the experience much more enjoyab...

Choosing on ‘looks’ is no ...

When we’re finding you your Putter partner for life, we know that looks matter.

Your Partner for Life

If there’s a club in your bag that should be fit to you, it’s your Putter. The match needs to be per...

Enjoy the experience

We don’t play holes as long as these golfers do. So don’t try and copy them. Play formats that make ...

Strength not required

Golf is a game of technique and timing. We’re looking for ladies who want to have a game that gets t...

Enjoy the experience

Outside of competition, the focus on golf should be enjoying the friendships and the playing experie...

Four friends wanted

If you’re shooting low 90’s / high 80’s, then it’s time to get below 85 most times, and even threate...

Play WITH not against

You don’t have to play “down” to your children’s level (or up to them in some cases). Play a format ...

Have you got time?

If you’ve spent many years playing recreational, social golf, shooting low 90’s, then how good could...

Book your Spin Performanc ...

We’re holding a ‘Spin Performance’ event. We’ll measure your greenside spin, then we’ll see how much...

Book a Gap Assessment no ...

Why not have us create a detailed assessment of your top-of -the-bag distances and consistency. You’...

The Jailbreak Effect

Callaway have supercharged the revolutionary ball speed technology that made EPIC the #1 Driver in 2...

Is that golf?

Of course it is. There are so many different formats. Some may make the experience much more enjoyab...

Swing and Performance

If you want a golf swing that has you looking good and threatening 80, then

You must feel confident

Don’t carry club designs that you don’t have confidence in.

Enjoy the experience

We don’t play holes as long as these golfers do. So don’t try and copy them. Play formats that make ...

Strength not required

Golf is a game of technique and timing. We’re looking for ladies who want to have a game that gets t...

Have you really made a ch ...

When we chat to golfers, they often tell us they’ve selected the golf ball that gives them the most ...

Exploiting vulnerability

It’s time to respond to course designers who think they can exploit your vulnerability.

Four friends wanted

If you’re shooting low 90’s / high 80’s, then it’s time to get below 85 most times, and even threate...

A waste is a waste

Every golf ball has different characteristics so, even if you’re shopping for the lower priced golf ...

Enjoy the experience

Outside of competition, the focus on golf should be enjoying the friendships and the playing experie...

Where are you naked?

What Par-3 distance leaves you looking at your bag thinking, “I don’t have a solution”? What happene...

Getting home in two

Thousands of golfers took the “Get Home In Two” Challenge.

How can we add your clubh ...

Your distance potential is determined to large extent by your clubhead speed and we want to make sur...

Why Wouldn't you have an ...

Increase the number of good shots you hit quite easily if you looked for the easy, big wins open to ...

Topline success

For some success is measured in 25 yards. For some it’s measured in just a few feet.

The quickest route to imp ...

Assessment. Easy wins. Practice drills. Practice with purpose. Better golf.

What is your level of con ...

Which level are you at? If you want to shoot lower scores, then improving your level is the easiest ...

Testing the total Distanc ...

So the Callaway Rogue X is the complete distance package. Let’s see how it did in a LONG-DRIVE compe...

The Chrome Soft ROGUE Tri ...

Over 4,000 golfers tested the Callaway Chrome Soft golf ball. Five yards on every tee shot is a big ...

Is it beginner’s luck?

Why would we make the game of golf more difficult? Why would you make it more challenging to improve...

Learn about the ball’s be ...

Practice is a time to improve your knowledge of how the golf ball flies, carries and lands.

A measure of your approac ...

How good is your ball striking? How does that translate into your performance on approach shots?

What do they have in comm ...

So far, 103 tournaments have been won by someone playing Odyssey on the greens. That’s a lot, an awf...

Who sees the biggest win?

Every golfer, no matter the experience level, sees the benefit after a custom fitting. Data on the r...

Bring the course to pract ...

You don’t hit 50 consecutive #7 irons on the course. So why practise that?

Losing before you start?

The quickest way to lower a score is to improve your short game and putting but, for many golfers, t...

What if we could improve ...

5 ways the new Odyssey EXO Putters gives you that opportunity.

So which came first?

The old question of which came first is more complicated with a custom fitting and swing improvement...

10,000 hours

You haven’t got 10,000 hours to practise, so how do you make the most of the time you do have?

Where would improvement d ...

Which area of your golf game, if improved, would create the biggest increase in enjoyment out on the...

What makes Rogue better? ...

Which golfer are you? Decide which benefit is most important to you, and then watch the video.

Irons of the Year 2018?

Whatever your ball striking skill there are three Rogue technologies that deliver more performance a...

FUNdamentals

We’re teaching children FUNdamentals. Yes, they’re learning how to hit the ball, play the game, even...

What is your level of con ...

Which level are you at? If you want to shoot lower scores, then improving your level is the easiest ...

The new roll with Odyssey

Better roll means a Putt is more likely to stay on line. Odyssey have found a way to improve roll at...

Improvements in a mallet ...

If you rotate the Putter through the stroke, then you need some toe-hang. But you also want aim, rol...

Improve your speed contro ...

The amateur golfer loses more shots on a green from poor control of distance. That’s especially the ...

Introducing the PING G700 ...

Watch this short description of the new PING G700 Irons. This is an interesting evolution of Metalwo...

Why the PING G700 matters ...

Would a higher, easier, and definitely longer, ball flight improve your golf experience?

Week 3: April: Metalwood ...

Face technology improvements have made the Fairway Wood much easier to use.

Next generation Jailbreak ...

Callaway Rogue Drivers have 3 technologies that drive you further more often.

Most children are not Tig ...

When we’re working with children and juniors, we’re not trying to find the one exceptional golfer. W...

A measure of your approac ...

How good is your ball striking? How does that translate into your performance on approach shots?

The loft implications?

The Callaway Rogue X Irons have stronger than ever lofts. Is that good or bad for your golf game?

The total distance packag ...

Callaway Rogue X Irons are designed to be longer and more consistent in every way.

Accuracy from the fairway ...

Did you know a Tour Professional is more accurate from 175 metres in the fairway than from 100 metre...

The critical role of the ...

We want golf to be a fun, enjoyable experience for your child. We need your help in that objective. ...

Losing before you start?

The quickest way to lower a score is to improve your short game and putting but, for many golfers, t...

Your experience? Which C ...

For any experience you want from a golf ball, we have an option from Callaway. Read our advice on ea...

Superhot, super long

A softer feel, but measurably longer than other golf balls. If that will improve your experience,

We’ll increase your spin

Your short game control requires you to be able to create high levels of greenside spin. Let’s see h...

Your child, golf, and som ...

We want to get under 13 juniors to experience and sample golf. It’s great for their movement and bal...

Have you checked your str ...

Understanding your strike pattern should influence your next step.

Your child, golf, and som ...

We want to get under 13 juniors to experience and sample golf. It’s great for their movement and bal...

Where would improvement d ...

Which area of your golf game, if improved, would create the biggest increase in enjoyment out on the...

Your components of more d ...

You probably know how hard it is to find the short stuff from the tee box. It’s fine margins at impa...

Pitch and Putt was always ...

Some golfers will describe other courses as a ‘Pitch and Putt’. I’m not sure how they mean it, but w...

FUNdamentals

We’re teaching children FUNdamentals. Yes, they’re learning how to hit the ball, play the game, even...

Fitting Survey 4: We’re o ...

Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very si...

Master the Fairway

Epic and Rogue Fairways are so much easier to use. Make them easier still by practicing this simple ...

Center your ball strike

Callaway Iron face technology improves your shot making consistency. So does learning to create cent...

WIN a coaching program or ...

We’d like your thoughts on your short-game. Just five simple questions. Nothing complicated, technic...

Most children are not Tig ...

When we’re working with children and juniors, we’re not trying to find the one exceptional golfer. W...

We’re offering a prize OU ...

You’re playing an approach shot into the green. You’ve got a target.

Your components of more d ...

There are many variables that impact on the backspin created at impact. Understanding some simple ph...

So many distance innovati ...

Slow or slowing swing speed? Struggling with consistency and / or trajectory? The PING GMax Irons ha...

Your components of more d ...

Lift will play a significant part in getting your next flight off the ground. Back spin generates li...

Operation 36: A shot to M ...

If your handicap is 15 or above, then review your performance and technique on this shot.

The Parent’s role

The relationship with the game, depending on your child’s age, should influence your thinking.

We’re offering a prize OU ...

Everyone has at least one hole that spoils the card or round too often.

Jailbreaking results, lit ...

A near 5 year winless streak for Phil ended with the help of Jailbreaking technology. Going Rogue ca...

Wie Jailbreaks through

Jailbreak technology in the Callaway Rogue range aided Michelle Wie in claiming her first win in nea...

We’re hosting
a FACE-OFF

Book 15 minutes with us and we'll have a 'face-off'. Bring your driver. Only, you’re going Rogue.

How good are you? Keep a ...

Over the next 3 or 4 weeks keep a separate scorecard. It only comes into play when you have an appro...

We’re offering a prize OU ...

It’s just an Iron, from a set. This one’s a #7 Iron.

Your components of more d ...

Looking for a 260 metre+ tee shot with an average swing speed?
Launching it higher will help. Ju...

Beauty on the inside is t ...

The Titleist AP3 looks like a “player’s club”. However, if you’re a good ball striker who would like...

Quite a line-up from Tayl ...

The addition of the M3 and M4 Irons to the total TaylorMade Iron range, results in a complete and hu...

PING technology for good ...

Good ball strikers will hit down, more cleanly than most, and through the golf ball with their Irons...

Does technology make an i ...

The Rogue Irons from Callaway are actually the evolution of technology that has been committed to ma...

We want to see setup self ...

The experts continually tell us that without a good setup it’s almost impossible to hit a good golf ...

Square the Putter face w ...

Puting a new spin on your Putting to help you roll with the good times on the green.

The graphene difference

The impact of Graphene on the Callaway Chrome Soft and Chrome Soft X explained in a video ‘white pap...

Truly unique technology

The second in a series looking at what should be important to you in your golf ball.

The big difference. Now y ...

We’ve simplified the analysis of this golf ball into the big differences we think the unique use of ...

Don’t compromise

One manufacturer told you that everything wasn’t available. But that’s not true anymore.

The performance you need

This is the first in a series of articles that highlight characteristics you should look for from yo...

Better ball strikers want ...

Better ball strikers want a pure look and feel in their Irons.

However good you are, the ...

The new TaylorMade M3 Irons might not be compact enough for the purist, but I challenge any of you t...

The PING partnership, and ...

PING believes they’re designing golf clubs for the regular golfer whether they’re avidly committed t...

The total distance packag ...

How do you allow the golfer to hit an Iron with longer shafts and stronger lofts, with consistency, ...

Making good Golf shots ea ...

What if I told you that in many cases, fat or thin contact, or a swing-path-club-face-relationship c...

Can we MAX out your perfo ...

For most of us who want to find the fairway with better distance, more often, then the PING G400 Max...

Are you power mad?

The TaylorMade M4 doesn’t start and end with the Twist Face Technology. It is packed with design and...

The M4 D-Type designed to ...

Many of our golfers will benefit not just from the Twist Face Innovation in the TaylorMade M-series ...

What makes the M3 special ...

Twist Face Technology is in the M3 & M4 Drivers, so what does the M3 have that could be useful to yo...

Introducing a gamechanger ...

Learn about TaylorMade’s Twist Face Technology through the eyes of a Tour Professional.

And the problem is?

So what problem does straight distance in the TaylorMade M3 & M4 Drivers solve for you?

Phil Mickelson and differ ...

Clear direction, and very clear visual demonstrations from Phil Mickelson that’ll have you off to th...

Four technologies One Fai ...

The Rogue Fairway Wood is as big a leap as the we’ve seen in this category for a long, long time. Ho...

Faster than anyone else! ...

If you didn’t believe us, then listen to a very interesting interview with Callaway’s Dr Alan Hockne...

Introducing Callaway Rogu ...

These are part of the most complete distance package we can offer our golfers.

Introducing Callaway Rogu ...

Some key technologies and a range of options allows us to integrate the Rogue Hybrids into your set....

Knocking spin off Callawa ...

If you’re a better Fairway Wood player, generating good and fast ball speed, then you may need to re...

Introducing Callaway Rogu ...

We think there’s a number of innovations in the Callaway Rogue Fairways that will improve our golfer...

The regular Golfer's comp ...

Are you a regular golfer looking for more consistency in your ball striking on approach shots?

Jack Nicklaus famously sa ...

Last week we asked you why you thought most regular golfers paid so much less attention to their set...

PING G400: Face the futu ...

Face technology that adds distance, but with a much higher profile, that ends with a steeper, softer...

Straighter, very straight ...

TaylorMade M4 Irons have four technologies that focus on ball speed, higher launch, and greater stab...

The secret sauce that add ...

Until now, the challenge presented by Irons with thinner faces in hollow heads has been the compromi...

The Rogue Irons are here

We have the new Rogue Irons available for you to check out. How much of an improvement could we make...

A new golf ball material

We now have available a new golf ball that literally contains an industry first. Graphene in a golf ...

Rogue has arrived

They haven’t finished “breaking out”; we’ve only just gotten started to improve your tee shot perfor...

Callaway Talks: A new Ch ...

Harry Arnett from Callaway Golf with a fun introduction to the serious business of the ball that may...

More than changing the ba ...

Dr Hocknell takes you through just how different the new Callaway Golf Chrome Soft and Chrome Soft X...

The PING Partnership and ...

Technology delivering results partnered with a commitment to matching the equipment to your golf swi...

The TaylorMade M3 and M4 ...

This is a new release of TaylorMade Irons that we think is going to interest every golfer.

If you haven’t yet gone E ...

Callaway, the number 1 Iron brand in golf, have a full range of models to complement the Rogue famil...

Is poor setup the #1 caus ...

One of the biggest differences between Tour Professionals and regular golfers is the amount of atten...

Going Rogue on Callaway T ...

Watching a product release on Callaway Talks is always great fun. It’s the serious business of bette...

How could you go further ...

Dr Hocknell, the rock star of equipment designers, explains how Callaway Rogue Drivers include more ...

Marrying jailbreak and fo ...

Callaway has taken jailbreak technology further, you’ll go further, in the latest selection of Rogue...

A total distance package

Every inch of the club face was designed to add extra yards to the Callaway Rogue X irons. How do yo...

Feel and speed without co ...

For a good ball striker, the Callaway Rogue Pro Irons have a super fast face and exquisite feel and...

Nanotechnology in Callaw ...

Great value, great technology, great results for the regular golfer looking for a powerful combinati...

Buying a new driver. Lea ...

With all the new and exciting releases of golf equipment, it’s likely that many of you will be looki...

No-one will give you more ...

Sensational technology in two great Drivers. Choosing the right one, and then setting it up with the...

Pitch and Putt was always ...

Some golfers will describe other courses as a ‘Pitch and Putt’. I’m not sure how they mean it, but w...

We’re offering a prize OU ...

Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very si...

Get Golf Fit: Extention

Improving range of motion helps you make not just a better swing, but to recapture lost yards and co...

An Investment Guide

If you’re going to invest in new golf equipment, then please follow our guide.

WIN a coaching program or ...

We’d like your thoughts on your short-game. Just five simple questions. Nothing complicated, technic...

Operation 36: A shot to M ...

If your handicap is 15 or above, then review your performance and technique on this shot.

We’re offering a prize OU ...

You’re playing an approach shot into the green. You’ve got a target. You’re telling yourself it’s la...

We’re offering a prize OU ...

Everyone has at least one hole that spoils the card or round too often.
If it’s a long Par 4, f...

Get Golf Fit: Rotation an ...

One of the advantages of youth is the ability to ‘separate’ the upper body and the hips.

Get Golf Fit Improving ro ...

Many golfers struggle to make good and consistent contact because they’re restricted or use their a...

Get golf fit Flexibility ...

This year we want you ready to play better golf.
And the most important thing you can do to imp...

Two Steps to Success

If you want to experience the fulfilment of more approach shots hitting their targets, then there ar...

Your perfect match

Just how difficult is it to find the right combination of shaft length, lie angle, shaft type, and s...

Over 150 numbers that cou ...

If you want to hit better Iron shots, then remember accuracy starts with the right combination of li...

6 reasons to like the new ...

Callaway takes you through the 6 reasons you should come and talk to us about the new Mack Daddy 4 W...

The MD4 Wedge introduced ...

Roger Cleveland takes you through the new design features in the Callaway Mack Daddy 4 Wedges.

The groove-in-groove revo ...

Roger Cleveland explains how he designed 84 contact points into a Wedge. That’s way beyond the norma...

The new Callaway MD4 Wedg ...

If you’re looking for a technology to change your short game, to increase your competitive edge, the...

How much spin can you cre ...

This is a revolution in short game spin. How much more spin could you create on a shorter shot?

A new spin on a short sto ...

The new Callaway Mack Daddy 4 Wedges have 84 contacts. That’s a lot more than 16.

How good are you? Keep a ...

Over the next 3 or 4 weeks keep a separate scorecard. It only comes into play when you have an appro...

We’re offering a prize OU ...

It’s just an Iron, from a set. This one’s a #7 Iron. You’re about to use it for your 2nd shot after ...

Callaway Talks – The Epic ...

Callaway Sr. VP of R&D, Dr. Alan Hocknell, explains how the new Epic Star family delivers Epic perfo...

The highest level of perf ...

To develop Epic irons, we pushed ourselves in a way that they could elevate performance to the highe...

The Callaway EPIC in 60 s ...

Callaway's resident expert Dr. Alan Hocknell, SVP of R&D, gives a brief and easy-to-understand look ...

An Epic Opportunity

We’re offering a better golf game from a range of equipment that has created new levels of forgivene...

Our technology of the yea ...

Any technology that helps our golfers get off the tee more accurately, with more distance, more ofte...

Voted #1 & #2, what’s you ...

Another accolade for the #1 selling Driver in the US this year. Many of our golfers would have added...

Your components of more d ...

How hard it is to find the short stuff from the tee box?

Rotation and Stability

The golf swing has a lot of moving parts. Stability, as you rotate, is very important if you’re look...

Gift of the Century

If we can get you here, then you’ll hit more fairways, you’ll be able to attack greens with short an...

Improve your Putter strok ...

The Odyssey Tank Putters put your larger muscles in control of your putting stroke. Your consistency...

One grind or many?

Give your short-game the best chance of success. Think about your shot requirements at the different...

The right approach

If you’re a good, better, or even top-class ball striker, there are different technology solutions f...

Wise words on a comeback

Somebody, hitting it longer than ever, despite advancing years, felt that their best years could yet...

Your components of more d ...

There are many variables that impact on the backspin created at impact. Understanding some simple ph...

Keeping your lower body s ...

Your Hamstrings consist of three muscles that do an awful lot to manage the operation of your lower ...

Gift of the Century

If you’d like to be able to come to the golf course, even if you haven’t played for a while, and kno...

Odyssey O-Works V-Line Fa ...

The visual cues on the Odyssey O-Works V-Line Fang CH Putter mean you’re in no doubt about the sweet...

Reducing 3-Putts with Ody ...

Looking to reduce your 3-Putts, look for Putters with larger hitting zones, more forgiveness, and a ...

How good could your Putti ...

There are a number of ways we can improve your performance on the Putting green. How about helping y...

Odyssey technologies to i ...

Better distance control and improved consistency will reduce, and even remove, 3-Putts.

Your components of more d ...

Lift will play a significant part in getting your next flight off the ground.

Glutes and Stability

Tiger Woods once blamed a poor round on a failure “to activate the glutes”.

Gift of the Century

This is a simple, solid, very repeatable golf swing that makes it so much easier to hit better golf ...

Better distance control a ...

The Odyssey O-Works #7 Putter allows you to increase the MOI by changing perimeter weighting. As muc...

Your components of more d ...

Looking for a 260 yard+ tee shot with an average swing speed?

Improve your Golf, Change ...

There’s a set of muscles that, if exercised correctly, will not only improve your golf swing, they’l...

Gift of the Century

It’s time to make the game easier. Not just now, but for the rest of your life.

Distance control

The quickest way to reduce, even remove 3-putts from your scorecard, is to improve your distance con...

Learn how to miss

Three feet downhill across a slope is not the same as three feet straight uphill.

Three options in a PING F ...

The PING G400 Fairway is more than a single model. There are three options offering three alternativ...

Which shot shape is yours

Titleist Fairway Woods offer real choice in which performance characteristics will have the biggest ...

Far away from the Fairway ...

Get the right fit for your golf swing, get the right technology to give you the quickest lift in per...

Callaway options from the ...

Get the right fit for your golf swing, get the right technology to give you the quickest lift in per...

Ever tried running in sho ...

How many shorter shots does a less skilled or experienced golfer play?

Adding speed; easier to c ...

Added speed with more control. Does the Callaway EPIC Star iron improve your approach?

Are you looking to recove ...

Bringing you the best of EPIC, and adding the STAR benefits of swing speed. And speed really matters...

Introducing your best yea ...

If you’d like to recover distance, or your swing speed has never been quick, and you’d like extra ya...

Branden Grace Wins Nedban ...

What a year it has been for Branden Grace. Shooting the lowest score in a Major to winning Africa's ...

Over 700 options make it ...

Adding up all the design and configuration options, there are going to be hundreds of setups that ma...

Hitting better Fairway Wo ...

On the range, practise a slower, wider and more even tempo swing.

Beauty in your Approach

The best ball strikers want control over ball flight along with great feel and feedback. The Callawa...

The big three and more

Ask the best golfers what they want in an Iron: Great Feel and Turf interaction, and control. Callaw...

Extra distance from a for ...

TaylorMade P·790 Irons are forged, and medium to compact in appearance, packing so much performance ...

P·770 and better ball str ...

TaylorMade P·770 Irons are forged beauties that we think we bring material improvements in ball stri...

Making it easier for you

There are over 900 ways we can help you hit better golf shots more easily and more often.

#1 Reason for not getting ...

Who finds it hardest to get a fairway shot on a high trajectory straight at the target?

X Forged & Apex MB Irons

Behold the grace and beauty of Callaway’s new X Forged and Apex MB irons. Let’s take a deeper dive.

Maverick McNealy Signs wi ...

Callaway announced it has signed Maverick McNealy, following a recent U.S. Walker Cup team victory. ...

Insta Golf Tips

Joe Compitello has been regarded as one of the best young golf instructors in the country. Joe provi...

X Forged Now Available

The new X Forged Irons by Callaway are engineered with a tremendous combination of performance, cont...

APEX MB

A true muscleback is only suited for the best of the best players, which is why they are so prevalen...

Introducing the Epic Star ...

Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premi...

Demo The Leader In Forged ...

Apex sets the standard for distance, feel and control.

Apex Irons are precision engineered ...

Steelhead XR & XR Pro Iro ...

Steelhead XR & XR Pro Irons are now $100 off! Get fit for the #1 Irons in Golf and save.

Hitting better Fairway Wo ...

Too many golfers set up with their Fairway Wood, unaware of the low point of their swing.

XR Woods Price Reduction

Forgiveness meets fast at an all new low price! XR16 and XR16 Pro Drivers are now available at $249....

Free Chrome Soft Personal ...

Free Chrome Soft and Chrome Soft X Personalization is back, just in time for the holidays! Offered n...

Chrome Soft & Chrome Soft ...

The Ball that Changed the Ball now $31.99 for a dozen, limited time offer (expires 12/31/17)!

Let’s start the ball roll ...

If you want to drop more Putts, then a good roll is essential. Odyssey, and O-Works, are all about s...

#1 for Number 1

What is so special that it makes Callaway Golf Irons the #1 iron in golf. A short video from the Dr.

Odyssey Microhinge insert ...

Some really clever technology in the Odyssey O-Works to improve your Putting performance.

Callaway GBB Epic voted # ...

Both Golfwrx and MyGolfSpy have voted the Callaway GBB Epic the #1 Fairway Wood. It’s also the #1 se...

Recovery and Opportunity

There are three checks you should think about if you want to have a Fairway Wood that offers you the...

Play golf for the Family

It’s your children to enjoy now, it’s a shared retirement you’ll appreciate later.

Improving your Consistenc ...

Improvements will translate into not just a better score,
but the added pleasure of more shots h...

Save your children from t ...

The consequences to non-mental health through adolescence is catastrophic. Get children - every chi...

Avoid the frustration of ...

From a great lie in the Fairway, make sure you’re not going to allow poor contact to leave you madde...

Great social experiences ...

Play more golf. Make more friends. Take part in more social events.

Exposing the challenges a ...

If you’ve bought the latest technology but you’ve still got a problem with inconsistency, then here’...

Who doesn’t want higher ...

The best players today want to be able to use technology to their advantage. The Titleist 718 AP3’s ...

A competitive advantage ...

The Titleist 718 AP2 Irons have been designed for better ball strikers, who can see the advantage in...

If you want more consiste ...

The regular golfer will enjoy the higher and longer ball flight. The scorecard will appreciate the c...

Titleist 718 CB Precision ...

For better ball strikers looking for control over shot shape and trajectory, these are refined, clas...

Play any shot imaginable

The Titleist 718 MB Irons are for the purist, better ball strikers, who want to shape shots.

What a way to stay fit

If you’re measuring ‘steps’, get out and play golf more often. You’ll blow your target away.

Making the right decision ...

HOW FAR DO YOU really hit your #5 Iron?

There is always time for ...

If they’re finding time for the gym, running or cycling before or after work, then they can find tim...

The soft landing we all w ...

The revolution in Iron design is much more than a ‘faster face’.

If someone gave up becaus ...

The latest equipment and / or some coaching takes the right side out of play.

If my #7 Iron now goes as ...

Your new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.

How many Golfers do we lo ...

Do you know how many steps you take in a round of golf?

How did an inch become a ...

A #7 Iron is between 1 and 1½“ shorter than a #5 Iron

Parenting requires commit ...

Discover how golf is the greatest family pastime there is.

There’s an Iron revolutio ...

Whatever distance you can hit a #7 Iron, think again.

Insane. Maybe ‘M’ is for ...

If you missed it, then you’ve missed the Tee shot of the century. Even the commentators were floored...

Does Callaway’s ‘Energy-L ...

Jailbreak’ technology in the Driver stiffens the body, creating a higher level of energy transfer ac...

Making ball striking easi ...

The combination of a COR-Eye face and a Toprail undercut cavity; unique features in these irons; cre...

Whatever shot shape you n ...

If we’re in an assessment with one of our golfers, and they describe their regular miss as “right of...

Bring a golfer back to th ...

A lot of people who played the game of golf through their teens and early twenties, stopped playing ...

Shaft facts for all golfe ...

So many less experienced or less capable golfers think they aren’t good enough to be fit. That is so...

Next Generation 360° Face ...

Callaway Epic Irons feature an ultra-thin, ultra-fast face with an improved 360° Face Cup architectu...

We bet you’ll notice it a ...

The face flex our golfers will notice from the first impact.
Two technologies combine to give th...

In search of forgiveness

The TaylorMade M2 Driver has a sunken, geocoustic sole design.

Rescue and recover a golf ...

We need your help. Most of you will know an ex-golfer. Someone who fell out of love with the game.

Making it easier to hit y ...

Callaway Golf’s materials and manufacturing advances have reduced the weight required to create the ...

Will the PING G400 Driver ...

The PING G400 Driver comes in three options. Standard, SFT (to remove right side misses), and LFT (f...

The beauty of adjustabili ...

With the TaylorMade M1 Driver, the ability to control ball flight breaks new ground.

Help save rhino and WIN a ...

The world’s wild rhino population is in grave danger of becoming extinct within the next 5-10 years....

Younger, easier, for life

If you’ve got children, or you’re lucky enough to have grand-children, and you haven’t done so alre...

Shaft facts for all golfe ...

With a #7 Iron the right shaft can add up to 15 yards of carry distance.

Challenge us. Challenge y ...

The TaylorMade M family of Drivers will help us set you up to get the best performance out of your g...

Adding EPIC to Callaway’s ...

All but the best ball strikers ought to have a close look at the design improvements, and their ben...

Reaching new levels of Fo ...

The PING G400 Driver delivers you the most forgiveness you have ever had on your tee-shots. It also ...

Shaft facts for all golfe ...

Swinging faster is just one of the factors in hitting a golf ball further.

Get someone started

There’s no question that for a beginner, golf can be an intimidating game, especially 400 yards out ...

The proven impact of Rand ...

The experts believe that this approach to practice keeps the brain much more engaged on the shot tha...

13 Handicapper adds 29 ya ...

A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, aft...

It’s been changing games

Never mind being the ball that changed the ball that changed whatever. This is a golf ball that’s ch...

There are two styles of P ...

Most advice seems to recommend using one of two practice methods, but when we watch golfers practici...

The impact of lie angle o ...

A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accur...

PING G400. Which model g ...

A custom fitting will always give you the most performance from a golf club. To allow even more pers...

Something unique has come ...

How can a club face with more catapult still be legal. You have some unique innovation. Read our ass...

Reaching new levels of Fo ...

The PING G400 Driver delivers you the most forgiveness you have ever had on your tee-shots. It also ...

The best use of your time ...

If you’ve got some time after work, which is going give the most enjoyment?

Golf can quite literally ...

Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.

Hitting better shots make ...

What percentage of golfers playing in the next Saturday competition will have put in any real practi...

Every golfer should play ...

Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the nex...

Steelhead XR Fairway Wood ...

With the new Steelhead XR fairway wood, Callaway has improved that iconic shape, made the head more ...

Callaway Fitting Event

Demo the new Steelhead XR Fairway Wood, Steelhead XR Irons, Epic Woods and Epic Irons. Contact us to...

Finding Fairways Matters

With a perfectly set up Titleist 917D2 Driver, Jason Dufner won the recent Memorial Tournament. The ...

Putting the ‘game’ into y ...

If you’ve got short-game practice time with a friend or family member, then make it more fun with a ...

You’re interested; we’re ...

We have some simple questions about your wedges.
If you can take a few minutes to answer them, t...

What makes the Titleist ...

A great video that will leave you excited about how the Titleist 917 Drivers can change you game. An...

Putting the ‘game’ into y ...

We watch so many regular, and even better golfers who live with a poorer score than they need to.

Playing different short s ...

The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play...

The EPIC Hybid and the be ...

Materials matter most when they manage to make golf an easier game. The EPIC Hybrid makes a material...

Even more ‘firsts’ from t ...

You don’t get to be the #1 iron manufacturer in golf, without a commitment to innovation, design and...

The 40-yard game

Whatever standard of golfer you are, try and find time to play 9 holes of 40-yard golf regularly.

Are you giving yourself a ...

From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in y...

Putting the game into you ...

While you’re playing a full 18-holes, there is another game or two you should keep track of. One is ...

Making it easier to play ...

Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. B...

At last: the EPIC Irons

Watch a Callaway video that introduces the new EPIC irons. Two models: one for the regular golfer wi...

The year of the Doctor?

We wonder when the last time was, that an individual designer had such a profound impact on golfers ...

Epic Irons Fitting Event

Callaway’s engineering team had the freedom to give these irons every performance advantage by using...

ALEX NOREN VICTORY

Alex Noren wins at the BMW PGA Championship with a GBB Epic Sub Zero driver, a Chrome Soft golf ball...

XR OS Irons New Low Price

For the XR OS Irons, Callaway took their industry-leading Face Cup technology that’s helped make the...

Have you heard this phras ...

Too many amateur golfers actually strike the ball with a slightly descending blow.

Aiming to do better

The next time you’re at the Range practicing your Iron striking we’d like you to work on your pre-sh...

We’re helping because you ...

Three great reasons your children should learn to play golf. First, they learn it so easily and get ...

Perception and reality

Research by MyGolfSpy informs us that over half of all golfers have the wrong perception about their...

There's A New #1

GBB Epic continues to surge as #1-selling driver at retail in 2017.

What does the public sa...

Who has the "X" Factor

Should you play the Callaway Chrome Soft X Golf ball? What could it do for you, if you did?

Another great reason your ...

Have you ever noticed how much easier children can pick up new movement skills than adults?

The perfect setup for a l ...

You can have a better relationship with your putter.

Rory’s insane numbers

Rory McIlroy is always so ‘normal’ in videos, and just having great fun. Listen to some of the numbe...

Another great reason your ...

Encourage your children to find time to disconnect from the pressure and more connected with friends...

Square down the target li ...

Is your putter your magic wand? Is it set up to allow you to square the face down the target line?

What gets you up in the m ...

We love golf just as much as you do. What will you go through in order to be #FirstOnCourse?

It’s time for a Better Ap ...

Using technology to make it easier to hit better approach shots adds so much enjoyment to every roun...

Great looking player’s ir ...

In a compact, player’s iron, the Callaway Steelhead XR Pro irons, also come with playability innovat...

Better and more consisten ...

The Callaway Steelhead XR irons are a good match to anyone with regular, or even better ball strikin...

The forged iron for us al ...

The Callaway Apex irons combine a soft forging with the performance and playability most of our golf...

Good looks and everything ...

A radical design inside the club delivers everything, distance, launch, forgiveness, consistency; lo...

A great reason you and yo ...

One of the richest benefits of golf can be found in what happens with your family down the years.

What loft does your putte ...

At the moment of impact, the putter needs to lift the ball out of the small depression it will be in...

Best ball strikers, best ...

The Callaway Apex Pro irons offer the most exquisite forged feel, great tour looks, and some interes...

The sequence down deliver ...

If you watch the diminutive ladies from the LPGA Tour hitting it a mile, you’ll notice how their dow...

The big equipment ideas i ...

When you watch the top Professionals’ Putting, it is really unbelievable to note just how much bette...

Are you in a position to ...

Some of the ladies on the LPGA Tour hit the ball consistently past 270 yards, despite being shorter ...

The big equipment ideas i ...

For a long while some discredited softer compression golf balls. The story was, “overpower the ball,...

Sergio Garcia - Masters C ...

Masters Champion — El Niño captures his 1st Major title with a full bag of 2017 equipment. #theMaste...

How does she hit it? Look ...

On the LPGA Tour the ladies, despite a more diminutive size, are hitting it from the tee past the 27...

The big equipment ideas i ...

Whether it’s metalwoods or irons, the ability to make faces, crowns, walls or hosels thinner and li...

TaylorMade Spider Tour

We think that if you try out 10 – 15 mid length putts you’ll notice first the truer roll, and then t...

How far? How does she do ...

Have you checked the average driving distances the ladies on the LPGA Tour hit their tee shots? How ...

As they attempt to regulate the Tour Professionals, those who rule over the game have introduced rul...

Do you have a method for ...

Make sure you’re lining up
with confidence.

The bigger problem with G ...

A lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even ...

The most basic data about ...

Are you one of the large majority of golfers who’re unsure about exactly how far they hit each of th...

The advances in premium g ...

In a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 yea...

If you could Putt like a ...

If we told you that you would notice the difference immediately, would you want to test your roll

An EPIC 59 and an EPIC Vi ...

He shot a 59 in January. Won the Valspar Championship last week. Adam Hadwin is having a more than E...

Keep your stats from 40 y ...

There’s a simple measure we can improve, with game management improvement, that directly impacts you...

Are you going longer and ...

The better manufacturers have now mastered creating cores that have a high energy transfer (for fast...

The impact of age on your ...

Titleist testing has revealed the impact of 75 rounds on your grooves. What does it mean to your gam...

Controversial compression ...

If you’re interested in your choice of golf ball (and you should be) you’ll have heard a lot about n...

Approach shot performance

A better statistic for most of us to measure than “greens in regulation” is our mid range approach s...

It’s your golf game

The priorities of a Tour Professional and you are bound to be different. Yours are more important to...

The impact of golf ball t ...

You might not be trying to win a Major, but are you taking advantage of the improvements in golf bal...

The sharpest short game

How did PING increase spin rates by between 400 and 1,500 rpm with the PING Glide 2.0 Wedge? It is m...

“The ball stays on the fa ...

In an interview the designer behind PING equipment Marty Jertson, speaks about the new i200 irons wi...

Dustin Johnson becomes Wo ...

DJ dominated the Genesis Open at Riviera to win by 5 shots and topped the world golf rankings. Check...

PING Sigma G Revolution

Watch as PING describe how the Patented Face Technology in the Sigma G Putter family revolutionizes ...

Unbelievable distance con ...

PING revolutionized putter design 50 years ago. We think they’ve just done it again with the Sigma G...


The PING i200 video

Let PING introduce you to the reasons why both better and regular golfers should consider upgrading ...

Better, more consistent b ...

Our view is that the PING i200 will deliver the precision better players want from iron striking, an...


Bubba on the Glide

Let Bubba Watson explain, in his terms, how the PING Glide 2.0 Wedge gives him more flexibility and ...

TaylorMade TP5 & TP5x gol ...

Tri-fast core and a dual-spin cover bringing you performance from everywhere, with your choice of fe...

Would you believe the dif ...

If you’re a regular golfer with a 15 – 24 handicap, then you could be 10 shots better with a good pl...

Social or competitive, be ...

Even if golf is a social adventure with a group of friends, with the final score mattering less than...

The Titleist Pro V1 & Pr ...

Let’s introduce you to the Titleist Pro V1 and Pro V1x.
A good place to start is our explanation...

Do you remember your firs ...

Here's what some of TaylorMade's Tour Pros have to say about their first time... Watch here.

The ball speed calculatio ...

When looking for extra yards manufacturers have worked with the physical constraints of your swing a...

A fitting tee shot for yo ...

You’d be amazed at how often we can deliver improvement without changing your driver.

Performance vs enjoyment

You all play golf for individual reasons. We probably all enjoy hitting a record score, but for many...

Are you ready for the Bul ...

We think we’ve uncovered what the ‘M’ stands for in the Taylormade ‘M’ series metalwoods.

Sergio Garcia dominates f ...

Congrats to TaylorMade Golf staff professional Sergio Garcia, who gained the lead with an opening ro...

The next big thing in the ...

If you’re the best golfer, or just a regular golfer getting it around with a social group, great big...

Possibly the same ‘dream’ ...

Your golfing dream doesn’t always have to be related to performance. It might be to be able to play ...

Where do you fit and were ...

Last week we reproduced some research into tee shot distances with the driver. It highlighted that w...

This is different. What a ...

A GolfSpy article bemoaned the lack of breakthrough technology in 2016. So what a start to 2017 with...

Where is your golf game?

I am going to start a series of articles on key benchmarks in your golf game that you should assess,...

Good work Golf Digest – w ...

Using data supplied by Game Golf, the team at Golf Digest produced a very interesting article that s...

Easier to hit longer, mor ...

A combination of unique clubhead-shaping and multi-material design has resulted in a driver that is ...

Best shared: the new way

The world changes. Attitudes and expectations change. Retirement is a stage of life that’s changed. ...

11 yards added: but more ...

In the last weeks we’ve told you that, if you had an average swing speed, an improvement of just 0.0...

The new TaylorMade M1 dri ...

The fresh, new geometry and reimagined multi-material construction not only means more forgiveness a...

The versatility and dista ...

Big changes to the sole and face of the new TaylorMade M1 and M2 fairways have resulted in a larger ...

Jailbreak Technology in G ...

‘Jailbreak Technology’; ‘Impact loading’; ‘Energy Lensing’. This actually looks very interesting.

Dr Hocknell blows our min ...

From Callaway Golf, break-out, revolutionary and unique design in the new Callaway GBB Epic metalwoo...

Evolution eventually crea ...

The revolution in design of the Callaway GBB Epic metalwoods has been coming.

What makes it EPIC

Smart technology or innovation alone is of little value. Add a real improvement in what happens to y...

Time is actually no barri ...

There are so many ways to play golf. You don’t have to sit back and wait for the format to be dictat...

Finding the hitting zone ...

Three golfers, two who swing quite aggressively but struggle to find the hitting zone are several ya...

The numbers don’t lie: 11 ...

For the average swing speed golfer, just improving their smash factor (that’s a measure of how close...

Good reasons to make time ...

The three biggest reasons to play golf more often this year are:

Send an “introduction” an ...

Too many golfers have succumbed to the pressures of modern life and disappeared from the game. Let’s...

New Year resolutions by t ...

A British health company completed extensive research on new year resolution and health and fitness,...

Snowing Birdies this seas ...

It’s a great time of the year to change people’s lives, including your own. Here’s what Callaway and...

Recovery’s a part of golf

This club transformed golf for all golfers, not just the inexperienced. But, although it was origina...

A time for fulfillment

I’m not sure if there’s a more fulfilling activity than golf when people enter retirement. It contin...

Take some time for you

There is a sense that the world is going too fast. Responsibilities and expectations have increased....

In The Red Zone

There is no club that you’ll use more on the golf course. Yet this is the club that golfers most rar...

Everything starts with yo ...

One of the great things about golf is that, while there are fundamentals, there are many ways to get...

One of the greatest activ ...

There are so many reasons that golf is a great activity for children. They’re outside, in a social a...

Henrik’s done it again

Current Open champion, Henrik Stenson has won the Race to Dubai and the title of European Golfer of ...

Breaking 90 – Don’t live ...

Breaking 90 – Don’t live with this problem. Amongst golfers shooting above 90 and especially 95 the ...

Feel the difference; it m ...

There are so many aspects of “fitting” that make a difference to the ease with which you can hit bet...

Breaking 90, every time, ...

Yes, that’s our target. We know that the ball that moves right (or left for left-handers), bedevils ...

Swing weight and your con ...

There is no doubt that feel matters to all golfers.
It’s true that very good and experienced gol...

Fight the slice, shoot lo ...

Most golfers struggle with a left-to-right shot shape (left handers are vice versa). If that’s you i...

Feel counts, but so does ...

In the search for improved ball striking consistency for you, we know we need to match the club weig...

Come, start your journey

If you’re shooting above 90 or 95, then come and chat to us.
Have an assessment and let’s see ho...

Improving your shotmaking ...

When we’re helping you select a new golf club(s), we’re trying to help you find a club configuration...

Finding the Fall Line on ...

How many times are you tricked on unfamiliar greens by which way your ball breaks as it gets to the ...

Should you be playing sta ...

When we ask you: ”At which club length does your ball striking skill break down?”, we avoid the numb...

Longer clubs expose a mul ...

There’s a point in your bag where your consistency of ball striking and accuracy start to break down...

Never mind the money; fol ...

We probably accept that Tour caddies are better at reading Putts than most of us. There’s an opinion...

What length are your club ...

So why have club lengths got longer (and lofts stronger)? One argument is that the manufacturers kno...

What are you looking at?

When you crouch down behind the ball or stand up and walk around the Putt, what are you really looki...

Another measure you can i ...

Up to what distance are you comfortable with your ball striking skills and where does either or both...

Statistics and the Scienc ...

On TV it often looks like the Pros are making everything. You’d probably expect those statistics to ...

Technology meets design f ...

The combination of new materials and innovative design has enabled Callaway Golf to create their lon...

Packed with forgiveness a ...

Over the years the Big Bertha has become synonymous with clubs that are easier to hit and super long...

More options for your per ...

Titleist have always been big believers in adjustability and it really shows in their new 917 Fairwa...

Is your wand magic by des ...

You want a good roll. That depends on the dynamic loft and angle of attack at impact. So how much lo...

Don’t settle: Make life s ...

In the last weeks I’ve been talking to those golfers who aren’t breaking 95 every time. Often we fin...

Titleist 917D3

Better players know that knocking more spin off at launch has the twin benefits of added distance an...

Titleist 917D2

Challenge us with this driver. What’s your true potential? There’ll be someone who’ll go past 40 ext...

Never mind the technology ...

Let’s skip the technology and get right to the 3 ways the Titleist 917 Drivers deliver extra distanc...

Reality is your best frie ...

Most amateurs have a big loss in ball striking consistency the higher up the bag they go. That makes...

Practice drill: Rotationa ...

Exploiting rotational forces will not only add distance to your shots, it’ll help your ball striking...

36 years of better golf

That’s how long TaylorMade have been pioneering iron design and they’ve put everything they know abo...

Engineers changing the ga ...

We live in exiting times where really smart engineers are finding ways to protect us from ourselves....

Over three decades of rev ...

TaylorMade has been pioneering iron design for 36 years and now they’ve put all their knowledge into...

On the money with a great ...

The impact of a correct shaft length for your correct setup is under-estimated. Try swinging on plan...

Practice drill: Follow th ...

Here’s a drill that makes it impossible for you to manipulate the club. The club will lead the swing...

If you could hit it longe ...

The Callaway Golf Big Bertha Fusion Fairway Wood uses a material in the crown that is so light that ...

Inconsistent ball strikin ...

Often to improve your ball striking we need to simplify the golf swing.

So much talk about ‘loft’ ...

Your angle of attack on the ball will significantly influence the loft required to create the best l...

Callaway talks Big Bertha ...

The incredibly interesting Dr Hocknell gets Harry Arnatt very excited about the material difference ...

Callaway Big Bertha Fusio ...

We are in a golden age of multi-material design, especially with Callaway products. The benefits to ...

Let us materially improve ...

Callaway Golf have pushed all the boundaries using new materials in the Callaway Big Bertha Fusion. ...

Callaway Talks: The Steel ...

If you’re keen on improving the consistency and quality of ball striking, Dr Hocknell makes a couple...

Blast from the past. Prom ...

The Steelhead X-14 Irons were the most popular irons of all time, especially for golfers looking to ...

The return of a great nam ...

The Steelhead is back for Callaway. Steelhead XR Irons and Hybrids. The Hybrids offer four big impro...

TaylorMade TP vs. TPX gol ...

Although they’re both really long off the tee while also offering plenty of spin and feel around the...

What you want most from a ...

We all want added distance off the tee and more spin around the green. The new TaylorMade TP and TPX...

Can we inspire anyone?

Possibly we should measure the success of golf in the Olympics by how many people, especially youngs...

Nine hundred (yes, 900) w ...

The right clubhead design with the best compromise of forgiveness and control and hitting zone place...

Better impact across the ...

You’d be surprised just how often putts are struck off-centre, although you may not notice it these ...

We want to increase your ...

Ball speed is the biggest factor in how much carry you achieve and is created by clubhead speed and ...

The simplest equation in ...

We need to match ball speed, launch angle, and spin rate to get the maximum carry and roll.

Titleist strikes a perfec ...

Titleist’s new DT TruSoft golf ball is all about better feel and short game control without sacrific...

Rescue the right Family ...

Getting the right results from the top of your bag will probably require the integration of the righ...

How we can increase your ...

Your distance potential is determined to large extent by your clubhead speed and we want to make sur...

4 Drivers (same loft), 64 ...

Although each of these Drivers has the same head size and the same loft (and the same shaft flex), e...

How Smash Factor relates ...

Hitting long shots requires a high energy transfer from golfer to club to ball, and Smash Factor is ...

Big, big improvements in ...

I know the experts worry about the Professionals overpowering golf courses, but most of us are in no...

Which area are you looki ...

The new PING G range delivers improvement across the board. With certain clubs being geared towards ...

Taking consistency to ano ...

Improved face technology on the new PING G Irons creates tons more face flex, taking speed, distance...

Easier launch, more dista ...

With their new G Driver, PING have found a way to control weight placement so you can have your idea...

Struggling to go the dist ...

I get lots of golfers coming to me with concerns about losing distance in their game despite no obvi...

Seen the advert for the ‘ ...

All over the web now we see adverts promising you a ‘secret move’ (if you give them your e-mail addr...

Do some damage

We’ve seen big results for many of our golfers already (Dustin Johnson has added his vote). These ar...

Start your conversation

Callaway have had an impressive list of Tour victories, including Majors, in 2016. But they build D...

Make sure your swing stab ...

Your muscles will struggle to contract with enough force to stabilize and power-up your swing if the...

Would a high MOI Putter h ...

High MOI Putters resist twisting. That’s especially important when you strike the ball towards the h...

Dynamic stretching for im ...

This is a popular and effective way of preparing the body for efficient movement and getting into th...

Here’s why MOI matters on ...

Improve your ability to consistently find the sweet spot on your Putter or use a high MOI Putter to ...

A betterball 59 on the la ...

What an amazing last round of golf at Troon put on by the two Callaway staffers, Henrik Stenson & Ph...

Playing in another dimens ...

In the last round of the Open Championship, Henrik Stenson was more than in the zone, he was in anot...

Ease of use and control ...

The Titleist H2 Hybrid provides hybrid ease of use with control that is much closer to an iron. That...

Stiff hip flexors can lim ...

We’d like to see how much distance we can add to your game by helping you improve your flexibility u...

There’s no magic trick, i ...

If you’re more of a regular golfer than a touring Professional then a high MOI Putter will improve b...

Playing to the rules

17 Golf rules you definitely need to know when playing in a tournament. A neat article in Golf Diges...

Long shots owe a lot to f ...

The rotational capacity of your hips, back and shoulders affects how much torque you can produce dur...

Discover the magic of gol ...

Too many golfers treat the Putter like it’s a magic wand. They magically found one that ‘fit’ them. ...

Improving your greenside ...

Here Martin Hall of Golf Channel shows you Gary Player’s drill to perfect the feeling of control of ...

The Odyssey Experience

You can shave shots off your score by having a more effective putting game, and part of achieving th...

Holder or flipper?

There is a lot of confusing information written about the bunker shot, yet with the correct techniqu...

If you’re worried about t ...

These two Wedges have the same bounce angle, but the one on the right raises the leading edge more, ...

Take the sand in the box

One of the tips when practicing bunker play is to draw a line in the sand about a cm behind the ball...

Does it make sense in the ...

When we look in most golfers‘ bags, they’re carrying just 2 clubs to cover the short-game scoring zo...

Say goodbye to 3 putts

Still think you need to strike the centre for accurate putts with consistent roll and speed? Think a...

“Are you decelerating thr ...

Bunker play is a great example of the danger of written instruction. Golfers have read a few guide p...

You’re facing the Par 18 ...

In any round, most golfers will find themselves with a Wedge in their hand and less than 30 yards to...

Great fun competing in a ...

If you and a few friends want to find an alternative to a gym session, or need an excuse to spend an...

“Make sure the face is op ...

This is one of the best examples of written instruction causing confusion. It’s interpreted by most ...

MD3 Milled, more options

The Callaway MD3 Milled Wedges come with multiple bounce options but more importantly, in the higher...

Good ball strikers, Beaut ...

If you’re a good ball striker who would benefit from more consistency along with a little more dista...

Better Golf on Par3’s: Li ...

Is your approach to a Par 3: ‘I was set this challenge, I’ll take it on no matter what”?

"Fitting isn’t important"

Our mission is to help more golfers have more fun beyond the 1st tee. We know that it isn’t all abou...

Limited Supply, New Calla ...

Callaway are launching, with pre-orders available from today, the Apex Black forged irons. The good ...

- Golf Magazine" />

We agree with Golf Magazi ...

"Bottom line: The top... rated game improvement.. iron of the year."
- Golf Magazine

The optical illusion that ...

We think the new Callaway Chrome Soft has real beauty on the inside, and an additional optical illus...

“Fitting? I’m not good en ...

Really? Two golfers are 150 yards from the green. One is a very low handicap golfer with great ball ...

Better Golf on Par 3’s: W ...

There should be a sequence of how you prepare your plan for how to attack a Par 3.

Blowing away the myths no ...

Many golfers think that as long as they know what shaft flex they require, then they can always find...

Better Golf on Par3’s: Ge ...

Have you tracked where you’re missing the green on Par 3’s?

The Fast & Furious

Is anyone playing golf like Lydia Ko at the moment. She’s fast and furious off the tee with her Call...

Better Golf on Par 3’s: G ...

Tee it up on a Par 3. But how high? Set yourself up to succeed on Par 3’s.

We’re here to help you hi ...

The multitude of club performance technology on the market nowadays gives you a lot more options to ...

Are you a Sub Zero Golfer ...

Branden Grace delivered another PGA Tour victory for the Callaway XR 16 Driver at the Heritage Class...

What can you gain from th ...

The Callaway XR 16 was a big winner for Danny Willett at The Masters. There are a number of features...

Which distance are you me ...

Here’s a good golfer who gained 20 yards on distance from the tee with his fitting, but actually the...

Have you measured your gr ...

In the Drive, Chip & Putt Championship for Junior golfers, the participants will hit 3 chip shots to...

You’re the reason for Tit ...

Improving your golf performance doesn’t start with equipment, it starts with your swing. That’s why ...

Nearly 40 yards of added ...

This high handicap golfer added nearly 40 yards to his tee shots with a fitted driver. Can you do th...

How would you rank your p ...

Have you considered measuring your tee-shot performance and tracking your improvement? Give this tes...

Are you leaving distance ...

There are a lot of golfers out there reading every magazine and online article or watching every adv...

Drive, chip & putt: a gam ...

There are so many ways to have fun hitting a golf ball. You can create your own variation on the Dri...

The common fault of the b ...

Many of the better players get away with the wrong plane on their downswing most of the time because...

Why wouldn’t you have an ...

Both these golfers see golf as a social pastime. It’s an opportunity to have an enjoyable outdoor ho...

You’ve gone back on plane ...

If you’re shooting in the lower 90’s with some good scores lower in the 80’s, but you’re inclined to...

It really does help to be ...

If you’re a mid, or even higher, handicap golfer and you’re keen to lower that handicap, then the qu...

Designing consistency int ...

Hitting approach shots on a regular distance or at least across no more than a 10-yard range will ma...

Are you taking opportunit ...

Phil is long off the tee and he’s a good ball striker. But despite all the opportunities created, he...

Another golfer, a regular ...

Have you noticed how much trouble is short and right of so many greens? How can an assessment help?

Swinging on plane might b ...

It might be easier than you think to improve your consistency. Without the proper posture, creating ...

Making golf more enjoyabl ...

It’s really worth learning about how a golf swing that’s “on plane” can add enjoyment to your round.

Do you recognize yourself ...

Sally's tee shots are a bumble down the fairway. they don't have much height, and most of the distan...

Deliver performance for e ...

Everyone, not just the Tour, wants softer now. If you have a good swing speed, you also want to lose...

The Titleist 915D4 Driver ...

If you’re generating lots of ball speed and need us to find an ultra-low spinning Driver, then the T...

We’re not ‘Fitting you fo ...

An Assessment and Fitting isn’t the end in itself. It’s a very, very sensible approach to buying a t...

Fast is great, forgivenes ...

Boeing know aerodynamics, Callaway know what the golfer wants. ‘Forgiveness meets Fast’ might seem l...

Recover a golfer: give so ...

If someone you know quit the game because it was too much of a struggle, let us help you recover tha...

The next generation Vokey ...

Improving distance and trajectory control while creating varying amounts of spin for different types...

Like Drivers, there’s mor ...

Your Hybrids need to be more than just easy to hit. They should offer a consistent distance gapping ...

Consistent distance is wh ...

We recommend the Callaway XR OS Hybrids for two big reasons. They’re easy to hit consistently on dis...

Recover a golfer: Even le ...

Some golfers gave up the game because they couldn’t reach a standard that allowed them to enjoy the ...

Callaway XR OS Irons

What makes this Iron a game-changer for golfers who struggle with inconsistency?

Low and fast with TaylorM ...

The TaylorMade M2 will make a big difference to many of our golfers, especially those losing yardage...

Making a difference to yo ...

There’s a reason we recommend the TaylorMade M2 Fairway, and it’s more than just looks. Two technolo...

TaylorMade M2 Rescue

The improvements in performance for you are so great that we might forget the reason TaylorMade inve...

TaylorMade M2 Irons

Loft doesn’t matter. Launch angle does. Roll out can be fatal. Carry and stop are important. Learn h...

Why make the hardest shot ...

The Fairway Wood shot from the close-cut fairway is one of the hardest shots there is to play for mo...

Recover a golfer: Make it ...

Golf, especially for someone who hasn’t played in a while, can offer a lot of punishment and heart-b...

You know your Loft, but w ...

So many golfers come to us with a request for a particular new Driver model and tell us what loft th...

Let's plan to recover a g ...

Research indicates that over 40% of those who no longer play would actually like to play again. What...

If you want a truly soft ...

The 2016 Titleist DT TruSoft golf ball has a very low compression core and very soft ionomer cover. ...

Giving you performance an ...

The 2016 Titleist NXT Tour & Tour S will provide greenside control with long club performance. Make ...

Take every yard you can g ...

The 2016 Titleist Velocity golf ball is made with materials and manufactured with a precision that a...

Are you going soft like t ...

The new Chrome Soft is incredibly soft and amazingly adaptable to whichever shot you’re playing.

They’re excited, we’re ex ...

Making golf easier for the regular golfer is what we want from our manufacturers. Watch Dr Hocknell ...

Break 85: Don't ignore th ...

How does a 140lb lady golfer hit the ball so far, so accurately, and so consistently?

Is gripping it the real p ...

Tension is a killer in the golf swing. It easily robs you of distance. More importantly, once it inh...

Can you extend through th ...

Just as important as an upper body turn is on the backswing, so you need to be
able to extend th...

Can the Titleist 716 CB ...

There’s a reason that good ball strikers who create a penetrating trajectory should look more closel...

Spot the disadvantage

The challenge of being a Callaway Golf designer (with the need for a Driver) face vs the Boeing desi...

How do you make a larger ...

We all want forgiveness, so we need a deeper CoG in a larger head. We all want distance, but that ne...

The Titleist MB Irons are ...

Forged, beautifully designed and perfectly crafted to put you in control of the golf ball. Are you t...

Break 85: You don't hit t ...

Many golfers have never had any short game coaching. Even fewer have had a Putting lesson. And it sh...

Adding speed from everywh ...

Start 2016 with an Assessment of your game from the tee box. Technology now allows us to set you up ...

It’s more than CoG when w ...

When we're looking at your golf swing and analysing your ball flight, despite all the advertising ar...

Improve your rotational f ...

One of the advantages of youth is the ability to ‘separate’ the upper body and the hips.

The PING G Fairway Wood

How does a subtle design change have such a big impact on performance?

Titleist 816 Hybrids

Titleist design and manufacturing precision with quality materials for consistency and performance.

Break 85: Thinking golf

You need to approach every hole aware of the risks, and the ability to know enough about your own ga...

Looking to improve your a ...

How does the design of the PING G Irons offer you more distance and consistency?

The PING G Driver

How does a dragonfly wing help you hit the ball further, more often?

2015 Titleist Pro V Golf ...

It doesn’t matter how powerful your swing is, or how skilled you are, every golfer benefits from a s...

Titleist 716 AP2 Irons

The most advanced, solid feeling and forgiving Tour played irons Titleist have ever made. An innovat...

An 'Assessment' is more t ...

When we get together with you, our job isn’t to ‘fit you for new Irons’; it’s to help you enjoy the ...

How is your upper body ro ...

Here's another exercise that is designed to improve your range of motion and your ability to make a ...

Ping G30 Iron Consistency

Turbulator Technology in the crown helps generate faster clubhead speed and ball velocity for longer...

Ping G30 SF Tec Driver

Turbulator Technology in the crown helps generate faster clubhead speed and ball velocity for longer...

Break 85: Where will your ...

You’ll find that the game you have, to shoot under 85 consistently, will bring you so much joy. It’s...

It's not the club at addr ...

Most everyone understands what the lie angle on their Irons is. And most understand the impact of a ...

Improve your range of mot ...

If you can use the next 3 months to improve your range of motion, then when you get to next make tha...

The Callaway Golf Great B ...

If you are looking for distance and forgiveness, then you'll be interested in what Dr Hocknell has t...

The Callaway Golf Apex CF ...

Dr Alan Hocknell takes us through the features of the Callaway Golf Apex CF 16 Irons and how they wo...

Forging and distance in a ...

No compromise on the looks and feel in the new Callaway Golf Apex CF 16 Irons.

Good and bet...

Better hip and shoulder t ...

The ability to separate the hips from the shoulders is important for an effective turn during the go...

Now we can even discuss F ...

The Titleist 915Fd Fairway offers you control over your trajectory and ball flight. Are club golfers...

The Titleist 915F: Fairwa ...

When did Fairway Woods become so easy to use? If you haven’t upgraded your Fairway Woods in the last...

How strong and mobile are ...

The hip flexor muscles must be flexible and strong if you want a stable, powerful golf swing. When t...

Add power to your swing

Comerford’s Hip Complex is an exercise developed specifically to strengthen the hip rotators and imp...

The challenge of wedge de ...

We agree with Roger Cleveland when he describes the Callaway MD3 Milled wedge as a friendly wedge. I...

Three reasons they will i ...

From 80 yards in, it’s about your scoring shots and your scoring clubs. So it’s really worth making ...

Odyssey Big T Putters

Everything Odyssey knows about putting has been put into the Big T.

Callaway Mack Daddy PM Gr ...

Why buy such a different-looking Wedge?

Introducing the Callaway ...

Watch Dr Alan Hocknell's introduction to the new Callaway Big Bertha Alpha 816 Double Black Diamond ...

Callaway Big Bertha Alpha ...

If you're a better tee shot player, then you want lower spin and more choice.

Callaway Great Big Bertha

No question, this face has game-changing performance. The Callaway Golf Great Big Bertha isn’t a bla...

Putter alignment and stab ...

If the Putter is designed to fit your stroke then you will find it easier to make sure that the Putt...

Callaway Chrome Soft Golf ...

This will quite possibly change the golf ball category and start a revolution.

The Only All-Star Golf Ba ...

The Callaway Chrome Soft is the only golf ball to achive 5 stars in all categories in the Golf Diges...

Callaway XR Irons

More distance, more consistency in an Iron with a more compact appearance.

Callaway XR Pro Irons

Preserving the player’s profile and performance characteristics.

Phil Mickelson on the Cal ...

Callaway Bertha Mini 1.5 ...

The need for Speed

Speed rules. Just a single mph of extra club head speed will translate to 4 extra yards. How hard ca...

Adjustability and Fitting

Adjustable Drivers offer you the chance to adjust your Fitting on the go? Sorry, that's only part of...

Finding the right shaft i ...

It's almost impossible to drag a club off the shelf and for it to be the perfect fit. If the combina...

How difficult is this gue ...

It is almost impossible to drag a set of clubs off the shelf and expect them to fit. The magnitude o...

Swing MOI explained

Golf club manufacturers have been working hard to make it easier for you to swing the golf club fast...

Build a Better Swing

Struggling to hit consistently accurate shots? Start at the beginning.

How do you warm-up on the ...

I would guess that less than half of you have a standard warm up routine on the Putting green before...

What's your move to impro ...

Have you thought about where you can make your next improvements? Think about it now.

A different way to improv ...

In this short video from Matt Every, there's a really neat idea about distance control with your iro...

Have fun with Par 18 arou ...

Golf doesn’t have to be 18 holes and 4+ hours. Find a few friends, come down after work, and set up ...

A key to accurate iron sh ...

Whatever your skill level or experience you'll really struggle to hit accurate approach shots if you...

It's not always about dis ...

The manufacturers' advertising promises extra yards. That's great but for many of you, finding the F...

Want to challenge your ma ...

Then here are four skills challenges to test yourself. These challenges will examine your short pitc...

You're not buying a new D ...

When you're buying a new Driver we should start with your swing and what improvement will make the b...

The Catalogue of Skills C ...

You should always be prepared to measure your performance levels at different shot making skills. Pr...

Fundamentals affect swing ...

We all think we're beyond the fundamentals, but you should re-visit them often. Here's a fundamental...

Improving your short game

You should practice your short game more than your full shot swing

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